📌 Core Information
🔹 Job Title: Digital Content Specialist
🔹 Company: SWBC PEO
🔹 Location: San Antonio, TX
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading digital content marketing strategies across various platforms
- Creating visually appealing graphics and engaging content
- Collaborating with leadership and marketing teams for content ideas and campaigns
- Analyzing and optimizing digital content performance
- Staying updated with digital media trends and best practices
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on digital content strategy and optimization.
📋 Key Responsibilities
✅ Develop and implement digital content strategies across email, website, and social media platforms
✅ Create visually appealing graphics and images to support various digital marketing initiatives
✅ Write and edit engaging content for emails, website pages, blog posts, and social media channels
✅ Collaborate with leadership and marketing teams to brainstorm new content ideas and campaign strategies
✅ Monitor and analyze the performance of digital content using analytics tools to optimize campaigns and improve engagement
✅ Stay up to date with digital media trends and best practices to continuously improve content effectiveness
✅ Develop content calendars and ensure timely delivery of content
✅ Optimize content for search engines (SEO) to increase organic traffic
✅ Obtain and evaluate analytics to monitor and improve performance of digital campaigns
✅ Ensure content follows SEO best practices and company style guidelines
ASSUMPTION: This role requires a high level of multitasking and organization, with the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
Experience: Proven experience of at least five years working in digital content creation and management
Required Skills:
- Proficiency in Adobe Photoshop or similar design software
- Strong writing and editing skills with a keen eye for detail
- Experience with content management systems (CMS) and email marketing platforms
- Ability to work both independently and collaboratively
- Excellent organizational and time management skills
Preferred Skills:
- Experience with SEO principles and best practices
- Experience with Google Marketing Platform, Semrush, and/or associated tools
- Familiarity with design criteria of HTML/CSS and web publishing
- Knowledge of digital advertising and social media marketing strategies
- Certification in digital marketing or related field
ASSUMPTION: Candidates with a strong portfolio showcasing their design and writing skills, as well as experience with relevant tools and platforms, will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level digital content specialist in San Antonio, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. Remote work is allowed, with occasional on-site presence required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. SWBC PEO provides professional employer organization services, focusing on HR outsourcing, employee benefits, and payroll administration.
Company Size: Small (30 employees). This size allows for a more intimate work environment and closer collaboration with team members.
Founded: 1976. SWBC PEO has a long history in the HR services industry, providing stability and experience.
Company Description:
- Focuses on providing comprehensive HR solutions to small and mid-sized businesses
- Offers a range of services, including HR administration, employee benefits, payroll, and compliance
- Committed to delivering personalized, high-quality service to clients
Company Specialties:
- HR outsourcing
- Employee benefits administration
- Payroll services
- Compliance and risk management
Company Website: https://www.swbcpeo.com/
ASSUMPTION: SWBC PEO's focus on personalized service and comprehensive HR solutions may lead to a more collaborative and client-focused work environment.
📊 Role Analysis
Career Level: Mid-level. This role requires a balance of experience and creativity, with opportunities for growth and leadership.
Reporting Structure: The Digital Content Specialist will report directly to the Chief of Marketing and Community Engagement Officer.
Work Arrangement: Remote OK, with occasional on-site presence required. This flexibility allows for a better work-life balance while still fostering collaboration and teamwork.
Growth Opportunities:
- Potential to take on more leadership responsibilities as the team grows
- Opportunities to expand skills and knowledge in digital marketing and content strategy
- Possibility to work on diverse projects and campaigns, driving innovation and creativity
ASSUMPTION: This role offers significant growth potential, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Hybrid. While remote work is allowed, there may be occasional on-site presence required for meetings and collaboration.
Office Location(s): San Antonio, TX
Geographic Context:
- San Antonio is the second-largest city in Texas, with a diverse economy and a growing tech industry
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major cities
- San Antonio is home to several Fortune 500 companies and has a strong job market
Work Schedule: Full-time, 40 hours per week. The work schedule may vary depending on project deadlines and team needs.
ASSUMPTION: The hybrid work environment allows for a better balance between work and personal life, while still fostering collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the hiring manager to discuss experience, skills, and career goals
- Portfolio review or content creation test to evaluate design and writing skills
- Final interview with key stakeholders to ensure a good fit with the team and company culture
Key Assessment Areas:
- Portfolio and work samples showcasing design and writing skills
- Experience with digital content strategy and optimization
- Collaboration and communication skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or work samples that demonstrate your design and writing skills
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
- Research SWBC PEO's company culture and be prepared to discuss how your values align with theirs
ATS Keywords: Digital Content Marketing, SEO, Email Marketing, Social Media, Graphic Design, Writing, Editing, Analytics, Collaboration, Time Management, Content Management Systems, Adobe Photoshop, HTML/CSS, Digital Advertising, Public Relations
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's skills, experience, and cultural fit, with a strong emphasis on portfolio and work samples.
🛠️ Tools & Technologies
- Adobe Photoshop or similar design software
- Content management systems (CMS) such as WordPress, Drupal, or Joomla
- Email marketing platforms like Mailchimp, Constant Contact, or HubSpot
- Analytics tools such as Google Analytics, SEMrush, or Ahrefs
- Social media management tools like Hootsuite, Buffer, or Sprout Social
ASSUMPTION: Candidates should have experience with relevant design, content management, and analytics tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Client-focused
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Results-driven and detail-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you have a strong attention to detail and a keen eye for design?
- Are you proactive in staying updated with digital media trends and best practices?
ASSUMPTION: SWBC PEO values candidates who are creative, collaborative, and results-driven, with a strong commitment to client-focused service and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced and ever-changing digital landscape
- Balancing creativity and analytical skills to optimize digital content performance
- Occasional on-site presence required for meetings and collaboration
ASSUMPTION: While this role offers significant growth potential and a flexible work environment, it also requires strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital content strategy and optimization
- While the role requires strong writing and design skills, it also emphasizes analytics and data-driven decision-making
- This role offers opportunities for growth and leadership, with the potential to take on more responsibilities as the team expands
ASSUMPTION: This role is unique in its focus on digital content strategy and optimization, requiring a balance of creativity and analytical skills, as well as strong collaboration and communication skills.
📝 Sample Projects
- Developing and implementing a comprehensive digital content strategy for a new client
- Creating visually appealing graphics and engaging content for a social media campaign
- Optimizing website content for search engines to improve organic traffic
- Analyzing and reporting on the performance of digital content to identify areas for improvement
ASSUMPTION: Sample projects for this role should demonstrate the candidate's ability to develop and implement digital content strategies, create engaging content, and analyze and optimize performance.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the organization?
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate and communicate with other departments within the organization?
- What opportunities are there for professional development and growth within the role and the organization?
- How does the company support work-life balance for its employees?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, the team's dynamics, and the organization's commitment to professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or work samples that demonstrate your design and writing skills
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
