📌 Core Information
🔹 Job Title: Digital Content Specialist/Writer
🔹 Company: SWBC Professional Employer Services
🔹 Location: San Antonio, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 28, 2025
🔹 Experience Level: Mid-level (5-10 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading content marketing efforts across digital platforms
- Developing and implementing digital content strategies
- Creating visually appealing graphics and engaging content
- Collaborating with leadership and marketing teams
- Analyzing and optimizing digital content performance
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving engagement and growth through digital channels.
📋 Key Responsibilities
✅ Develop and implement digital content strategies across email, website, and social media platforms
✅ Create visually appealing graphics and images to support various digital marketing initiatives
✅ Write and edit engaging content for emails, website pages, blog posts, and social media channels
✅ Collaborate with leadership and marketing teams to brainstorm new content ideas and campaign strategies
✅ Monitor and analyze the performance of digital content using analytics tools to optimize campaigns and improve engagement
✅ Stay up to date with digital media trends and best practices to continuously improve content effectiveness
✅ Develop content calendars and ensure timely delivery of content
✅ Optimize content for search engines (SEO) to increase organic traffic
✅ Obtain and evaluate analytics to monitor and improve performance of digital campaigns
✅ Ensure content follows SEO best practices and company style guidelines
ASSUMPTION: This role involves a mix of creative content production and data-driven optimization, requiring strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
Experience: Proven experience of at least five years working in digital content creation and management
Required Skills:
- Proficiency in Adobe Photoshop or similar design software
- Strong writing and editing skills with a keen eye for detail
- Experience with content management systems (CMS) and email marketing platforms
- Ability to work both independently and collaboratively
- Excellent organizational and time management skills
Preferred Skills:
- Experience with SEO principles and best practices
- Experience with Google Marketing Platform, Semrush, and/or associated tools
- Familiarity with design criteria of HTML/CSS and web publishing
- Knowledge of digital advertising and social media marketing strategies
- Certification in digital marketing or related field
ASSUMPTION: Candidates with a strong portfolio showcasing their writing, design, and content strategy skills will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a mid-level digital content specialist in San Antonio, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time (40 hours per week), with remote work options available
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: Small (30 employees)
Founded: 1976
Company Description:
- SWBC Professional Employer Services offers HR outsourcing, employee benefits, and payroll services to small and mid-sized businesses
- The company aims to help clients focus on their core business by providing expert HR support and solutions
- SWBC is a subsidiary of Southwest Bancorp, Inc.
Company Specialties:
- HR outsourcing
- Employee benefits
- Payroll services
- Risk management
- Compliance services
Company Website: SWBC
ASSUMPTION: As a small company, SWBC values employees who can wear multiple hats and contribute to various aspects of the business.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Chief of Marketing and Community Engagement Officer
Work Arrangement: Full-time with remote work options available
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to collaborate with other departments and gain a broader understanding of the business
- Possibility to mentor junior team members and contribute to their professional development
ASSUMPTION: This role offers opportunities for growth and development within a small, closely-knit team.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work available)
Office Location(s): San Antonio, Texas
Geographic Context:
- San Antonio is the second-largest city in Texas and offers a mix of urban and suburban living
- The city has a diverse economy, with strong industries in healthcare, energy, and technology
- San Antonio is known for its rich history, cultural attractions, and vibrant food scene
Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with flexibility for remote work
ASSUMPTION: The hybrid work environment allows for a good balance between collaboration and independent work, with the option to work remotely as needed.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Chief of Marketing and Community Engagement Officer to discuss the role and qualifications
- Skills assessment or portfolio review to evaluate writing, design, and content strategy skills
- Final interview with key stakeholders to discuss the role and make a hiring decision
Key Assessment Areas:
- Writing and editing skills
- Graphic design skills
- Content strategy and planning
- SEO knowledge and experience
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your digital content creation and management experience
- Include a portfolio or samples of your work that demonstrate your writing, design, and content strategy skills
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
- Research SWBC and the role to show your enthusiasm and understanding of the company and its mission
ATS Keywords: Digital content, content marketing, SEO, email marketing, social media, content creation, analytics, graphic design, collaboration, time management, writing, editing, CMS, digital advertising, HTML/CSS, digital marketing
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate both hard and soft skills.
🛠️ Tools & Technologies
- Adobe Photoshop or similar design software
- Content management systems (CMS)
- Email marketing platforms
- SEO tools (e.g., Google Search Console, SEMrush, Moz)
- Analytics tools (e.g., Google Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Expertise
- Innovation
- Collaboration
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and collaborator
- Data-driven decision maker
- Creative problem solver
Self-Assessment Questions:
- How do you stay organized and manage multiple projects and deadlines?
- Can you provide an example of a time when you optimized content for search engines and improved organic traffic?
- How do you approach collaboration and communication with team members and stakeholders?
ASSUMPTION: SWBC values employees who are results-driven, adaptable, and strong communicators, with a focus on delivering exceptional customer service.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creative content production with data-driven optimization
- Adapting to a small company culture with a focus on collaboration and teamwork
- Potential for limited resources and budget constraints in a small company setting
ASSUMPTION: This role may present challenges related to time management, balancing creativity with data-driven decision making, and adapting to a small company culture.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital content creation and management
- As a small company, SWBC offers a unique opportunity to work closely with leadership and have a significant impact on the business
- This role may provide opportunities for growth and development within a small, closely-knit team
ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with the opportunity to make a significant impact in a small company setting.
📝 Sample Projects
- Developing and implementing a content marketing strategy for a new product or service launch
- Creating visually appealing graphics and engaging content for social media campaigns
- Optimizing website content for search engines to improve organic traffic and engagement
- Analyzing and reporting on the performance of digital content campaigns to identify trends and opportunities for improvement
ASSUMPTION: These sample projects reflect the diverse range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the team structure and dynamic within the marketing department?
- How does the company measure the success of its digital content marketing efforts?
ASSUMPTION: These interview questions are designed to help applicants better understand the role, the team, and the company's goals and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital content creation and management experience
- Prepare a portfolio or samples of your work that demonstrate your writing, design, and content strategy skills
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
