Digital Content Strategist

📌 Core Information

🔹 Job Title: Digital Content Strategist

🔹 Company: ACCA (Association of Chartered Certified Accountants)

🔹 Location: Glasgow, United Kingdom

🔹 Job Type: Full-time, 12-month fixed-term contract

🔹 Category: Digital & Marketing

🔹 Date Posted: 2025-04-15

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Glasgow-based with flexible working)

🚀 Job Overview

Key aspects of this role include:

• Defining and implementing digital strategies to enhance user experiences
• Monitoring and reporting on digital estate performance
• Supporting internal users in digital communication principles and CMS usage
• Collaborating with stakeholders to refine business requirements
• Conducting user research and optimizing digital content for accessibility and SEO

ASSUMPTION: This role requires a balance of strategic thinking, hands-on implementation, and stakeholder management. The ideal candidate will have a strong understanding of digital best practices and be comfortable working in a hybrid environment.

📋 Key Responsibilities

✅ Define, implement, and improve digital approaches based on best practices

✅ Ensure the digital offer meets user needs and aligns with strategic goals

✅ Support the internal community to deliver excellent digital experiences

✅ Monitor and report on digital estate performance, advising on improvements

✅ Shape strategy for experiences within the ACCA digital estate

✅ Own, manage, and govern practices across experiences within the global digital estate

✅ Understand specific audience and user needs, conducting user research as needed

✅ Train and support internal users in their use of the CMS and digital communication principles

✅ Support and enhance the digital marketing offer by advising on campaigns, data capture, and optimization strategies

✅ Advise on experience optimization using analysis applications and user feedback

✅ Liaise with stakeholders to elicit and refine business requirements

ASSUMPTION: The responsibilities listed are subject to change based on the organization's evolving needs and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Communications, Digital Media) or equivalent experience

Experience: Proven experience (2-5 years) in a similar role, managing and optimizing an organizational website, and conducting user research

Required Skills:

• Expertise with CMS products
• Experience in content management and optimization, including SEO implementation and accessibility principles
• Strong influencing skills with both internal staff and external stakeholders
• Excellent problem-solving skills
• Ability to demonstrate a clear understanding of technical concepts and apply them to everyday business problems

Preferred Skills:

• Knowledge of digital analytics data-led approaches
• Experience in training and supporting stakeholders in a full range of digital best practices

ASSUMPTION: While the role requires a specific set of skills, ACCA is open to considering candidates who may not meet all the listed qualifications but possess relevant transferable skills and a strong passion for digital content strategy.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (pro-rata for the fixed-term contract)

Benefits:

• Private healthcare
• Life assurance
• Income protection
• Defined contribution pension scheme
• Employee assistance programme
• Financial wellbeing tool
• Flexible benefits platform
• Extra holidays
• PMI family cover
• Cycle to work
• Travel and gym loans
• Discount site access
• Wellbeing centre access

Working Hours: Full-time (35 hours per week), with flexible working arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United Kingdom. The final salary offer may vary depending on the candidate's skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ACCA is a global professional body for accountants, offering qualifications, resources, and services to support its members and students. The organization operates in a competitive market for professional accounting services and qualifications.

Company Size: ACCA has a small team in the Glasgow location, with a total of 19 employees globally. This size allows for close collaboration and the opportunity to make a significant impact on the organization's digital presence.

Founded: ACCA was founded in 1904 and has since grown to become a leading global accountancy body, with over 233,000 members and students in 178 countries.

Company Description:

• ACCA is committed to a workplace culture that is inclusive, diverse, human, and connected.
• The organization offers a range of benefits to support employees' wellbeing and work-life balance.
• ACCA is dedicated to providing excellent digital experiences for its users and supports its employees in delivering these experiences.

Company Specialties:

• Accounting qualifications and certifications
• Professional development resources for accountants
• Global networking opportunities for accountancy professionals

Company Website: https://www.accaglobal.com/

ASSUMPTION: ACCA's small team size in Glasgow may result in a more agile and collaborative work environment, with opportunities for employees to take on diverse responsibilities and contribute to the organization's growth.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) with opportunities for growth and development within the digital team and the organization as a whole.

Reporting Structure: The Digital Content Strategist will report to the Digital Experience Team Lead and work closely with various internal stakeholders, including marketing, communications, and IT teams.

Work Arrangement: Hybrid working, with a blend of on-site and remote work. The role is based in ACCA's Glasgow location, with flexible working arrangements available.

Growth Opportunities:

• Progression to a senior role within the digital team or other departments, as skills and experience develop
• Expanding digital expertise through on-the-job training, workshops, and industry events
• Gaining exposure to international projects and collaborations within ACCA's global network

ASSUMPTION: The fixed-term nature of this contract may provide an opportunity for the successful candidate to prove themselves and secure a permanent position within the organization.

🌍 Location & Work Environment

Office Type: ACCA's Glasgow office is a modern, collaborative workspace designed to support employee productivity and wellbeing.

Office Location(s): 110 Queen Street, Glasgow G1 1DN, United Kingdom

Geographic Context:

• Glasgow is the largest city in Scotland and the fourth-largest city in the United Kingdom, offering a vibrant cultural scene, historic architecture, and numerous recreational opportunities.
• The city is well-connected by public transportation, with easy access to major highways and an international airport.
• Glasgow's climate is mild and oceanic, with relatively cool summers and mild winters.

Work Schedule: The role follows a standard full-time work schedule, with flexible working arrangements available to accommodate employee needs and preferences.

ASSUMPTION: The hybrid work arrangement may allow for a better work-life balance, enabling employees to enjoy Glasgow's cultural attractions and recreational opportunities while maintaining a healthy work routine.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Face-to-face or virtual interview with the hiring manager and a panel of stakeholders
• Final decision and offer

Key Assessment Areas:

• Digital content strategy and planning
• User research and analysis skills
• CMS and digital communication principles knowledge
• Stakeholder engagement and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of ACCA's mission and your enthusiasm for the position
• Be ready to discuss specific examples of your digital content strategy, user research, and stakeholder engagement experiences during the interview
• Research ACCA's values and be prepared to discuss how your personal values align with the organization's

ATS Keywords: Digital content strategy, user research, CMS, stakeholder engagement, digital communication, accessibility, SEO, performance monitoring, campaign optimization, experience optimization

ASSUMPTION: ACCA's hiring process may be subject to change, and the organization may use additional assessment methods to evaluate candidates' skills and fit for the role.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, Drupal, or Adobe Experience Manager
• User research tools like Google Analytics, Adobe Analytics, or Hotjar
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Project management tools like Asana, Trello, or Jira

ASSUMPTION: The specific tools and technologies used may vary depending on ACCA's current tech stack and the successful candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Inclusive
• Diverse
• Human
• Connected

Work Style:

• Collaborative
• Agile
• Adaptable
• Results-driven

Self-Assessment Questions:

• How do you embody ACCA's values in your daily work?
• Can you provide an example of a time when you had to adapt your digital content strategy to meet changing user needs or business priorities?
• How do you approach stakeholder engagement and communication, particularly when faced with conflicting viewpoints or priorities?

ASSUMPTION: ACCA places a strong emphasis on cultural fit and may use the self-assessment questions to evaluate candidates' alignment with the organization's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a small team environment
• Balancing strategic thinking with hands-on implementation and stakeholder management
• Adapting to ACCA's unique organizational culture and structure
• Working in a hybrid environment, requiring strong communication and collaboration skills

ASSUMPTION: The successful candidate will need to be adaptable, proactive, and comfortable working in a dynamic and sometimes challenging environment.

📈 Similar Roles Comparison

• Unlike traditional marketing or communications roles, this position requires a strong focus on digital content strategy and user research
• ACCA's global presence and diverse user base may present unique challenges and opportunities compared to other organizations in the sector
• This role offers the opportunity to work closely with various internal stakeholders, providing exposure to different aspects of the organization and potential career growth paths

ASSUMPTION: While this role shares similarities with other digital content strategist positions, its unique context within ACCA's global organization and focus on professional accountancy services set it apart.

📝 Sample Projects

• Conducting user research to inform the redesign of ACCA's global website
• Developing and implementing a digital content strategy to improve user engagement and accessibility across ACCA's digital estate
• Collaborating with internal stakeholders to optimize digital marketing campaigns and data capture strategies

ASSUMPTION: The specific projects and initiatives undertaken by the Digital Content Strategist may vary depending on ACCA's priorities and the successful candidate's expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Experience Platform team?
• How does ACCA support the professional development and growth of its digital team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does ACCA approach user research and data-driven decision-making in its digital strategies?
• What are the most significant challenges facing ACCA's digital presence, and how can this role contribute to addressing them?

ASSUMPTION: The interview questions provided are intended to help candidates better understand the role, the team, and the organization. Candidates are encouraged to ask additional questions based on their own research and insights.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences for this role
• Prepare a cover letter that demonstrates your understanding of ACCA's mission and your enthusiasm for the position
• Be ready to discuss specific examples of your digital content strategy, user research, and stakeholder engagement experiences during the interview
• Follow up with ACCA one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.