📌 Core Information
🔹 Job Title: Digital Content Strategist
🔹 Company: San Diego Rescue Mission
🔹 Location: San Diego, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling digital content to engage audiences and drive action
- Setting and executing digital storytelling strategies across various platforms
- Collaborating with the marketing team to achieve fundraising and cultivation goals
- Producing high-quality short-form videos and ensuring content aligns with brand guidelines
ASSUMPTION: This role requires a balance of creativity and strategic thinking, with a strong focus on data-informed decision making to improve reach, engagement, and impact.
📋 Key Responsibilities
✅ Serve as a member of the Marketing Team, collaborating with other departments to execute strategic, creative campaigns
✅ Develop and execute creative digital content strategies for organic growth across platforms (Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts)
✅ Produce high-quality short-form videos using DSLR cameras and Adobe Premiere Pro or similar video editing software
✅ Write strong captions, hook lines, and call-to-actions that drive engagement and ensure content aligns with brand guidelines and campaign goals
✅ Regularly track and deliver performance reports on social media, email, and digital marketing campaigns
✅ Support creative development for seasonal appeals, event promotions, and ministry highlights, maintaining consistency in voice, tone, and visual storytelling across platforms
✅ Capture photo/video at events, behind the scenes, and on site as needed, and create event recap reels and visual assets for donor-facing follow-up
ASSUMPTION: This role may require some evening or weekend work, as well as local travel for events and content collection. Comfort working with vulnerable populations and maintaining confidentiality is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Photography, Communications, Digital Media, Digital Marketing, Journalism, or a related field
Experience: 3-4+ years of digital content creation and organic social strategy, with demonstrated success producing short-form video
Required Skills:
- Proficiency with DSLR cameras and Adobe Premiere Pro or similar video editing software
- Excellent writing and verbal communication skills
- Highly proficient with Microsoft Office products and PC platforms
- Strong project management and attention to detail
- Team player with a positive attitude and adaptability
- Excellent time management, judgement, and decision-making
Preferred Skills:
- Nonprofit, faith-based, or recovery community experience
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, proficiency in Adobe Premiere Pro or similar video editing software is likely required for this role.
💰 Compensation & Benefits
Salary Range: $75,000.00 - $80,000.00 Salary/year
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer contribution
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, with some evening or weekend work and local travel required
ASSUMPTION: Based on industry standards for similar roles, the salary range provided is likely competitive for the San Diego area. Benefits are typical for a nonprofit organization of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Philanthropic Fundraising Services
Company Size: 51-200 employees
Founded: 1955
Company Description:
- Changing the State of Homelessness in San Diego County Since 1955
- Offers faith-based shelter, meals, job training, and recovery programs for men, women, and children experiencing homelessness
- Through your support, lives are being restored—one transformed story at a time
Company Specialties:
- Homeless Recovery Programs
- Emergency Shelter for Women and Children
- Mental Health Counseling
- Hunger Relief
- Recuperative Care
- Helping San Diego Homeless and Hungry
Company Website: http://www.sdrescue.org
ASSUMPTION: The San Diego Rescue Mission is a nonprofit organization focused on providing services to homeless individuals and families in the San Diego area. Their mission is to offer hope and healing through faith-based programs and services.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to the Marketing Team, collaborating with other departments
Work Arrangement: On-site, with some evening or weekend work and local travel required
Growth Opportunities:
- Potential to grow within the Marketing Team or explore other departments within the organization
- Opportunities to develop skills in video production, editing, and digital marketing
- Chance to make a significant impact on the organization's digital presence and storytelling efforts
ASSUMPTION: As a mid-sized nonprofit, the San Diego Rescue Mission may have limited growth opportunities compared to larger organizations. However, this role offers the chance to make a significant impact and gain valuable experience in digital content strategy and storytelling.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): 120 Elm St, San Diego, CA 92101
Geographic Context:
- San Diego is the second-largest city in California and the eighth-largest city in the United States
- The city is known for its mild year-round climate, natural deep-water harbor, and diverse neighborhoods
- San Diego has a strong economy, with significant contributions from tourism, manufacturing, and defense-related activities
Work Schedule: Full-time, with some evening or weekend work and local travel required
ASSUMPTION: The San Diego Rescue Mission's office is located in downtown San Diego, providing easy access to public transportation, dining, and entertainment options. The work environment is likely to be collaborative and mission-driven, with a focus on serving the homeless community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Marketing Team and other department representatives
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Creativity and storytelling skills
- Video production and editing proficiency
- Strategic thinking and data-informed decision-making
- Communication and collaboration skills
- Alignment with the organization's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your digital content creation and video production work
- Prepare examples of how you've used data to inform digital content strategies in previous roles
- Research the organization's mission, values, and programs to demonstrate your enthusiasm and alignment
ATS Keywords: Digital Content Creation, Social Media Strategy, Video Production, Storytelling, Marketing, Nonprofit, Homeless Services, San Diego
ASSUMPTION: The San Diego Rescue Mission may use an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure your application is seen by the hiring team.
🛠️ Tools & Technologies
- DSLR cameras
- Adobe Premiere Pro or similar video editing software
- Microsoft Office products
- Social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies required for this role may be subject to change or updates based on the organization's needs and resources.
👔 Cultural Fit Considerations
Company Values:
- Compassion
- Service
- Integrity
- Excellence
- Accountability
- Respect
- Diversity
- Inclusion
Work Style:
- Collaborative
- Mission-driven
- Adaptable
- Results-oriented
- Positive attitude
Self-Assessment Questions:
- How do you demonstrate compassion and empathy in your work?
- Can you provide an example of a time when you went above and beyond to serve others?
- How do you balance creativity and strategic thinking in your approach to digital content strategy?
- How do you ensure that your work aligns with the organization's mission and values?
ASSUMPTION: The San Diego Rescue Mission places a strong emphasis on cultural fit, with a focus on compassion, service, and alignment with the organization's mission and values.
⚠️ Potential Challenges
- Working with vulnerable populations may require emotional resilience and self-care
- Balancing creative and strategic thinking may present unique challenges in a nonprofit setting
- Some evening or weekend work and local travel may be required, potentially impacting work-life balance
- Limited resources and budget constraints may impact the scope of digital content creation and video production
ASSUMPTION: While the San Diego Rescue Mission offers a unique opportunity to make a significant impact in the homeless services sector, potential challenges may include working with vulnerable populations, balancing creative and strategic thinking, and navigating limited resources.
📈 Similar Roles Comparison
- This role differs from similar positions in other industries in its focus on serving the homeless community and driving engagement through storytelling and digital content strategy
- In the nonprofit sector, this role may have more limited resources and budget constraints compared to corporate or for-profit organizations
- Career path comparison: This role offers the opportunity to grow within the Marketing Team or explore other departments within the organization, with potential long-term growth in the nonprofit sector
ASSUMPTION: While this role shares similarities with digital content strategist positions in other industries, the focus on serving the homeless community and driving engagement through storytelling sets it apart. Career path comparison suggests potential long-term growth in the nonprofit sector.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about the organization's homeless recovery programs
- Producing a video series highlighting the transformative stories of individuals who have benefited from the organization's services
- Creating a digital content strategy to support a fundraising campaign, driving engagement and donations
ASSUMPTION: These sample projects illustrate the range of digital content creation and strategy opportunities available in this role, with a focus on driving engagement, raising awareness, and supporting the organization's mission.
❓ Key Questions to Ask During Interview
- How does the Marketing Team collaborate with other departments to achieve organizational goals?
- Can you describe a successful digital content campaign that the team has executed in the past, and what made it successful?
- How does the organization support the professional development and growth of its employees?
- What are the biggest challenges facing the organization in the coming years, and how can this role help address them?
- How does the organization measure the success of its digital content strategy, and what metrics are most important to track?
ASSUMPTION: These key questions help applicants better understand the organization's culture, priorities, and expectations for the role, ensuring a strong fit and alignment with the applicant's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Paycom Online link provided
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, including specific examples of your digital content creation and video production work
- Prepare examples of how you've used data to inform digital content strategies in previous roles
- Research the organization's mission, values, and programs to demonstrate your enthusiasm and alignment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
