📌 Core Information
🔹 Job Title: Digital Content Strategist
🔹 Company: GSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Contractor (umbrella)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-01
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (1 day per week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing digital content marketing strategies aligned with business objectives
- Collaborating with internal stakeholders to understand and unlock the value of digital content
- Creating user-focused content strategies using analytics and data-driven insights
- Writing UX copy and longer-form B2B content across various digital platforms
ASSUMPTION: This role requires a strong copywriting background and recent experience in digital content marketing or strategy. The ideal candidate will have a positive attitude, excellent communication skills, and the ability to handle multiple projects simultaneously.
📋 Key Responsibilities
✅ Work with internal stakeholders to understand and achieve their business and marketing communications objectives through digital content
✅ Develop clear, user-focused content strategies using analytics and data-driven insights
✅ Write UX copy and longer-form B2B content across various digital platforms
✅ Optimize content aligned to data points across multiple platforms
✅ Demonstrate a strong understanding of UX/UI design and best practices
ASSUMPTION: The role may require occasional on-site work in London, with the rest of the work being done remotely.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in digital content marketing or strategy, with a strong copywriting background
Required Skills:
- Excellent written and verbal communication skills
- Strong analytical and data interpretation skills
- Proficient in Microsoft Teams, WordPress, Google Analytics, SEMRush, Yoast, and design tools such as Ceros
- Knowledge of accessibility, UX, usability, and SEO
- Ability to handle multiple projects simultaneously and meet deadlines
Preferred Skills:
- Experience working in the technology or connectivity sector
- Familiarity with AI tools for content strategy
- Proficiency in Salesforce Marketing Cloud and creating 'recipes' for personalisation journeys
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (pro-rated for the contract duration)
Benefits:
- Learning & Development Opportunities
- Generous Holiday Allowances
- Additional Days Off for Professional Development
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level digital content strategist role in London.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications
Company Size: Medium (501-1,000 employees)
Founded: The GSMA was founded in 1995
Company Description:
- Unifying the mobile ecosystem to discover, develop, and deliver innovation
- Working on global solutions and industry-changing projects
- Providing a stimulating and dynamic environment for employees to flourish
Company Specialties:
- Mobile communications
- Mobile Internet
- Technology and Strategy
Company Website: gsma.com
ASSUMPTION: The GSMA is a global organization that focuses on the mobile industry, working with various stakeholders to advance the sector.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Digital Content Manager and works collaboratively within the Brand and Content Team
Work Arrangement: Hybrid (1 day per week in the office, with the rest of the work being done remotely)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Brand and Content Team
- Opportunities to work on global projects and gain exposure to different aspects of the mobile industry
- Access to learning and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for professional growth and development within the GSMA and the broader mobile industry.
🌍 Location & Work Environment
Office Type: Modern, architect-designed offices in central London
Office Location(s): 1 Angel Lane, London
Geographic Context:
- London is a vibrant, multicultural city with a thriving tech industry
- The GSMA's offices are located in a central, easily accessible area
- The city offers a wide range of cultural, entertainment, and recreational opportunities
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: Working in London offers a dynamic and stimulating environment, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Digital content marketing and strategy skills
- Copywriting abilities
- Analytical and data interpretation skills
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Provide examples of your digital content marketing and strategy work
- Demonstrate your understanding of the GSMA's mission and values
ATS Keywords: Digital content marketing, content strategy, copywriting, UX/UI design, data analysis, stakeholder management, project management
ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials to demonstrate your fit for the position.
🛠️ Tools & Technologies
- Microsoft Teams
- WordPress
- Google Analytics
- SEMRush
- Yoast
- Ceros
- Salesforce Marketing Cloud
ASSUMPTION: Familiarity with these tools and technologies is likely to be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Passionately driven
- Insightful leaders
- Stronger together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong passion for digital content marketing and strategy?
- Are you comfortable working with data and analytics to inform content decisions?
- Can you thrive in a collaborative, team-oriented environment?
ASSUMPTION: The GSMA values a positive, collaborative work environment, and candidates who can demonstrate a strong fit with these values are likely to be successful in the role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, rapidly evolving environment
- Adapting to new technologies and marketing trends
- Occasional on-site work in London
ASSUMPTION: These challenges are inherent in a mid-level digital content strategist role within a global organization like the GSMA.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital content marketing and strategy, rather than pure copywriting
- Industry-specific context: The GSMA works within the mobile industry, which has unique challenges and opportunities
- Career path comparison: This role offers opportunities for professional growth and development within the GSMA and the broader mobile industry
ASSUMPTION: While this role shares similarities with other digital content strategist positions, its focus on the mobile industry and the GSMA's unique culture sets it apart.
📝 Sample Projects
- Developing a content strategy for a new mobile app launch
- Creating user-focused UX copy for a mobile website redesign
- Optimizing content for search engines to improve organic traffic
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the digital content strategist may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- What are the most significant challenges facing the mobile industry, and how does this role address them?
- How does the GSMA support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible working arrangements?
- How does the GSMA foster a positive and inclusive work environment?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, enabling you to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your digital content marketing and strategy work
- Follow up with the hiring manager one week after your application, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
