📌 Core Information
🔹 Job Title: Digital Content Strategist/UX Writer
🔹 Company: Humana
🔹 Location: Remote US
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Defining and creating content strategies for digital platforms
- Collaborating with cross-functional teams to ensure content aligns with business objectives
- Writing clear, concise, and contextual content for users
- Optimizing content for search engines and accessibility
ASSUMPTION: This role requires a strong understanding of user-centered design principles and the ability to balance user needs with business goals.
📋 Key Responsibilities
✅ Create content strategies and direct information hierarchy, content types, voice, and tone
✅ Collaborate with UX experts on content organization, navigation, site maps, and information architecture
✅ Seek simplicity, distilling complex concepts into clear, concise, and contextual content and taxonomies
✅ Create and manage user-centric content for all steps of the digital experience
✅ Develop tools such as content matrices and editorial calendars to track and manage content updates
✅ Regularly audit and inventory online content to identify gaps in quality, compliance, standards, and branding
✅ Lead efforts to continuously improve digital content, including partnering to identify research needs, mining user data and insights, and conducting competitive assessments
✅ Assist with creation and maintenance of Humana digital content guidelines, standards, tools, and processes
ASSUMPTION: This role requires strong communication, collaboration, and project management skills to balance multiple projects and stakeholders.
🎯 Required Qualifications
Education: Bachelor's Degree in English, Journalism, or similar field
Experience: At least 8 years of content strategy and UX writing experience, including e-commerce experience
Required Skills:
- Familiarity with content management systems
- Excellent verbal, written, and presentation skills
- Familiarity with search engine marketing and optimization strategies
- Familiarity with collaboration and agile technology, such as Jira, and proficient in Microsoft Office
Preferred Skills:
- Wellness and/or healthcare and regulated industries experience
- Agile product team methods
ASSUMPTION: While not explicitly stated, proficiency in user research methods and data analysis would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $78,400 - $107,800 per year
Benefits:
- Medical, dental, and vision benefits
- 401(k) retirement savings plan
- Paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave
- Short-term and long-term disability, life insurance
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Humana operates in the insurance industry, focusing on health and wellness services for its members.
Company Size: Humana is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Humana was founded in 1961 and has since grown into a leading health and well-being company.
Company Description:
- Humana is committed to putting health first for its teammates, customers, and company
- The company offers insurance services and healthcare services through its CenterWell division
- Humana serves a wide range of customers, including Medicare, Medicaid, families, individuals, military service personnel, and communities
Company Specialties:
- Health insurance
- Wellness and healthcare services
- Regulated industries
Company Website: careers.humana.com
ASSUMPTION: Humana's focus on health and well-being creates an environment that prioritizes employee well-being and work-life balance.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in content strategy and UX writing.
Reporting Structure: The Digital Content Strategist/UX Writer will report to the Director of Content Strategy and will collaborate with various cross-functional teams.
Work Arrangement: This is a remote position, with occasional travel to Humana's offices for training or meetings required.
Growth Opportunities:
- Potential advancement to a leadership role within the content strategy team
- Expansion into other areas of the business, such as marketing or product development
- Opportunities to work on high-impact projects that drive business results
ASSUMPTION: Humana's large size and diverse business lines provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote work with occasional travel to Humana's offices
Office Location(s): Humana's headquarters are in Louisville, Kentucky, with additional offices in Chicago, Illinois
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Humana's offices are located in urban areas with access to various amenities and cultural attractions
- The company's remote work policy requires a dedicated workspace with minimal interruptions to protect member PHI/HIPAA information
Work Schedule: The work schedule is typically Monday through Friday, with some flexibility for occasional weekend or evening work as needed
ASSUMPTION: Humana's remote work policy ensures that employees have the necessary resources and support to work effectively from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the director of content strategy
Key Assessment Areas:
- Content strategy and UX writing skills
- Collaboration and communication abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Humana's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content strategy and UX writing experience
- Demonstrate your understanding of user-centered design principles and your ability to balance user needs with business goals
- Showcase your strong communication and collaboration skills
ATS Keywords: Content strategy, UX writing, e-commerce, digital content publishing, stakeholder collaboration, legal compliance, content management systems, search engine marketing, search engine optimization, agile methodologies, detail-oriented, user-centric design, accessibility best practices, content auditing, content inventory, editorial calendars
ASSUMPTION: Humana's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- Search engine optimization tools (e.g., SEMrush, Ahrefs, or similar)
- Project management tools (e.g., Jira, Asana, or similar)
- Collaboration tools (e.g., Microsoft Office, Google Workspace, or similar)
ASSUMPTION: Familiarity with these tools and technologies is not required but would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Putting health first
- Empowering our people
- Fostering an inclusive environment
- Delivering superior outcomes
- Innovating for a better future
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Customer-centric and user-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- How do you balance user needs with business goals in your content strategy?
- Can you provide an example of a time when you had to adapt your content approach due to changing constraints or priorities?
- How do you ensure that your content is accessible to all users, including those with disabilities?
ASSUMPTION: Humana values candidates who align with their mission to put health first and empower their people to deliver superior outcomes.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing user needs with business goals and regulatory requirements
- Keeping up with the evolving digital landscape and best practices
- Occasional travel to Humana's offices for training or meetings
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to a UX Content Strategist or UX Writer position in other industries, but with a focus on the health and wellness sector
- Unlike other roles, this position requires experience in a regulated environment with legal and compliance oversight
- Career progression may differ from other content strategy roles, with opportunities to specialize in healthcare and regulated industries
ASSUMPTION: This role offers unique challenges and opportunities for candidates interested in the health and wellness sector and regulated industries.
📝 Sample Projects
- Redesigning the user experience for a health insurance website, including content strategy and UX writing
- Developing a content matrix and editorial calendar for a wellness app, ensuring consistent and on-brand messaging
- Conducting a content audit and inventory for a healthcare provider's website, identifying gaps and opportunities for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- How does the content strategy team collaborate with other departments to ensure content aligns with business objectives?
- Can you describe the team structure and dynamics within the content strategy department?
- How does Humana support employee growth and development in this role?
- What are the most significant challenges facing the content strategy team in the next 6 to 12 months, and how can this role contribute to addressing them?
- How does Humana ensure that its content is accessible to all users, including those with disabilities?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content strategy and UX writing experience
- Prepare examples of your work that demonstrate your content strategy and UX writing skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
