📌 Core Information
🔹 Job Title: Digital Demand Generation Manager
🔹 Company: Checkmarx
🔹 Location: United States (Remote)
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: Mid-Senior level (4+ years)
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of digital demand generation programs
- Cross-functional collaboration with Sales, Marketing, and Operations
- Optimization of MQL-to-SAL progression and Marketing sourced pipeline
- Expertise in paid digital channels, content syndication, and ABM
- Data-driven decision making and continuous improvement
ASSUMPTION: This role requires a strong blend of digital marketing skills, lead generation expertise, and the ability to engage technical audiences in the cybersecurity industry.
📋 Key Responsibilities
✅ Develop and execute integrated demand generation programs to drive new pipeline
✅ Implement account-based marketing programs for high-value target accounts
✅ Build and manage email nurture programs to accelerate lead qualification
✅ Collaborate with global marketing teams to leverage assets and messaging
✅ Partner with sales and marketing leaders to align campaigns with target accounts
✅ Monitor campaign performance and optimize conversion rates across the funnel
✅ Track, analyze, and report on KPIs including MQL volume, SAL conversion, pipeline contribution, and ROI
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data analysis to drive demand generation and pipeline growth.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 4+ years of experience in B2B demand generation or digital marketing, preferably in cybersecurity
Required Skills:
- Proven success in creating and managing campaigns that drive pipeline growth
- Strong understanding of paid media channels and platforms
- Experience with marketing automation platforms, CRM, and reporting tools
- Excellent communication and collaboration skills
- Proficient in using data to inform marketing decisions
Preferred Skills:
- Experience managing marketing budgets and working cross-functionally
- Analytical mindset with the ability to interpret data and optimize campaigns
- Excellent project management, communication, and collaboration skills
ASSUMPTION: The ideal candidate will have a strong background in digital marketing, lead generation, and a solid understanding of the cybersecurity industry.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-senior level marketing roles in the US)
Benefits:
- Competitive salary
- Medical, dental, vision, 401(K), and additional incentives
- Culture of community and opportunity for career growth
- Training and educational opportunities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in the US, with consideration for the remote nature of the position and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Checkmarx operates in the competitive and rapidly evolving cybersecurity industry, focusing on application security and developer training.
Company Size: Checkmarx is a mid-sized company with 501-1,000 employees, providing a collaborative and growing work environment.
Founded: 2006, with a history of innovation and growth in the application security space.
Company Description:
- Checkmarx helps large enterprises manage application risk without slowing down development
- Offers a range of solutions, including application security testing, software composition analysis, and developer training
- Focuses on improving developer productivity and delivering strong AppSec ROI
Company Specialties:
- Application Security
- AppSec
- Software Security
- DevOps
- Application Security Testing
- Static Application Security Testing
- Interactive Application Security Testing
- Software Composition Analysis
- Developer Training
- DevSecOps
Company Website: http://www.checkmarx.com
ASSUMPTION: Checkmarx is a well-established company in the cybersecurity industry, with a strong focus on application security and developer training.
📊 Role Analysis
Career Level: Mid-Senior level (4+ years of experience)
Reporting Structure: This role reports directly to the VP of Marketing, Americas, and collaborates closely with Sales, SDRs, Marketing, and Operations teams.
Work Arrangement: Remote (US only), with flexible scheduling and the need for occasional overlap with East Coast business hours.
Growth Opportunities:
- Potential career progression into leadership roles within the marketing department
- Opportunities to work on high-impact projects and drive significant pipeline growth
- Chance to gain experience in a growing company with a strong focus on innovation and customer success
ASSUMPTION: This role offers opportunities for career growth and professional development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): N/A (Remote)
Geographic Context:
- The United States has a diverse and dynamic business environment, with a strong focus on technology and innovation
- Checkmarx's remote work arrangement allows for flexibility and work-life balance
- The company's culture emphasizes collaboration, community, and opportunity for career growth
Work Schedule: Full-time (40 hours/week) with flexible scheduling and occasional overlap with East Coast business hours
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while also requiring occasional overlap with East Coast business hours for effective collaboration with the team.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate problem-solving and strategic thinking
- Final interview with key stakeholders to ensure a strong fit and alignment with company goals
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Understanding of the cybersecurity industry and target audience
- Data-driven decision making and analytical skills
- Communication and collaboration skills, with a focus on cross-functional teamwork
Application Tips:
- Highlight relevant experience in B2B demand generation or digital marketing, with a focus on campaign management and lead generation
- Demonstrate a strong understanding of the cybersecurity industry and target audience
- Showcase your ability to analyze data and optimize campaigns based on insights
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
ATS Keywords: Digital Demand Generation, B2B Marketing, Lead Generation, Campaign Management, Cybersecurity, Marketing Automation, CRM, Data Analysis, Pipeline Growth, MQL, SAL, ROI
ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments, focusing on digital marketing expertise, industry knowledge, and data-driven decision making.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot)
- CRM (Salesforce)
- Reporting tools (e.g., PowerBI, Sisense)
- Paid media channels and platforms (LinkedIn, Google Ads, display, retargeting, ABA)
- Content syndication platforms
ASSUMPTION: The role requires proficiency in marketing automation platforms, CRM, reporting tools, and various paid media channels and platforms.
👔 Cultural Fit Considerations
Company Values:
- Always Ready To Run
- Customer Success
- Innovation
- Collaboration
- Integrity
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
- Focused on continuous improvement and learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment and enjoy working with cross-functional teams?
- Are you comfortable using data to inform marketing decisions and optimize campaigns?
- Do you have a strong understanding of the cybersecurity industry and target audience?
ASSUMPTION: Checkmarx values a data-driven, collaborative, and adaptable work style, with a strong focus on customer success and innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Keeping up with the fast-paced and evolving cybersecurity industry
- Occasional overlap with East Coast business hours for effective collaboration with the team
- Potential budget constraints and the need to optimize marketing spend
ASSUMPTION: The role may present challenges related to campaign management, industry knowledge, work arrangement, and budget optimization.
📈 Similar Roles Comparison
- Compared to other demand generation roles, this position places a stronger emphasis on ABM and account-based strategies
- In the cybersecurity industry, this role requires a solid understanding of technical solutions and target audience pain points
- Career progression may involve moving into leadership roles within the marketing department or other functions within the organization
ASSUMPTION: This role differs from other demand generation positions in its focus on ABM and account-based strategies, as well as the need for a strong understanding of the cybersecurity industry.
📝 Sample Projects
- Developing and executing an ABM campaign for a high-value target account
- Optimizing a paid search campaign to improve MQL-to-SAL conversion
- Creating and implementing an email nurture program to accelerate lead qualification
ASSUMPTION: Sample projects for this role may involve ABM campaign development, paid search optimization, and email nurture program creation.
❓ Key Questions to Ask During Interview
- How does this role support the company's growth and expansion in the Americas region?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth within the organization?
- How does the company measure the success of its demand generation programs, and what KPIs are most important?
ASSUMPTION: Key interview questions should focus on role priorities, career growth, company culture, and performance metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Checkmarx's company culture, values, and industry focus
- Follow up with a thank-you note after each interview to express your appreciation for the opportunity
- If selected for the final round, be prepared to present a case study or project demonstrating your digital marketing expertise and problem-solving skills
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
