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Digital Growth & Acceleration Specialist

OCBC
Full-time
On-site
Remote
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Growth & Acceleration Specialist

πŸ”Ή Company: OCBC

πŸ”Ή Location: Indonesia (On-site)

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Banking & Finance

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with internal and external teams to create communication plans for increasing product usage among customers
  • Enhancing customer and internal staff awareness of digital channel benefits and features
  • Managing digital penetration programs and ensuring their successful implementation
  • Monitoring and reporting on digital activation achievements for continuous improvement
  • Ensuring digital channels and products comply with internal and external regulations

ASSUMPTION: This role requires strong communication, collaboration, and project management skills. It involves working with various teams to drive digital adoption and ensure regulatory compliance.

πŸ“‹ Key Responsibilities

βœ… Coordinate with internal and external teams to create communication plans for increasing product usage among customers

βœ… Enhance customer and internal staff awareness of digital channel benefits and features

βœ… Manage digital penetration programs and ensure their successful implementation

βœ… Monitor and report on digital activation achievements for continuous improvement

βœ… Ensure digital channels and products comply with internal and external regulations

ASSUMPTION: The role involves a mix of strategic planning, project management, and regulatory compliance. Strong communication and collaboration skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in digital marketing, product management, or a related role

Required Skills:

  • Proven experience in digital marketing and communication strategies
  • Excellent project management and collaboration skills
  • Strong analytical skills and data-driven mindset
  • Familiarity with regulatory compliance in the banking industry
  • Fluency in Indonesian and English

Preferred Skills:

  • Experience with digital banking products
  • Knowledge of the Indonesian banking industry

ASSUMPTION: Given the role's focus on digital growth and acceleration, candidates should have a strong background in digital marketing and project management. Familiarity with the Indonesian banking industry is a plus.

πŸ’° Compensation & Benefits

Salary Range: IDR 15,000,000 - 25,000,000 per month (Estimated, based on industry standards for the role and experience level)

Benefits:

  • Health insurance
  • Retirement plan
  • Employee discounts on banking services

Working Hours: 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range is estimated based on industry standards for the role and experience level. Actual compensation may vary based on individual qualifications and company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking & Finance

Company Size: Small (38 employees)

Founded: 1932 (as a subsidiary of OCBC, Singapore)

Company Description:

  • Oversea-Chinese Banking Corporation (OCBC) is a Singapore-based multinational banking and financial services corporation
  • OCBC Indonesia offers a wide range of banking and financial services, including personal and corporate banking, wealth management, and insurance
  • The company is committed to digital innovation and providing exceptional customer service

Company Specialties:

  • Retail and corporate banking
  • Wealth management
  • Insurance

Company Website: https://www.ocbcnisp.com/

ASSUMPTION: As a small subsidiary of a larger multinational corporation, OCBC Indonesia may offer opportunities for growth and exposure to international banking practices.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: The role reports directly to the Head of Digital Banking

Work Arrangement: On-site, with flexibility for remote work when needed

Growth Opportunities:

  • Potential advancement to senior roles within the digital banking team
  • Opportunities to work on cross-functional projects and gain exposure to different areas of the business
  • Possibility to transfer to other OCBC subsidiaries or the parent company in Singapore

ASSUMPTION: Given the company's focus on digital innovation, there may be opportunities for career growth and skill development in this role.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Jakarta, Indonesia

Geographic Context:

  • Jakarta is the capital and largest city of Indonesia, with a vibrant business environment
  • The city offers a mix of traditional and modern culture, with numerous attractions and amenities
  • Traffic congestion may be a challenge, so proximity to public transportation is an advantage

Work Schedule: Standard office hours, with flexibility for project demands

ASSUMPTION: The work environment is likely to be dynamic and fast-paced, given the company's focus on digital innovation and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • In-person or virtual interview with the hiring manager and team members
  • Background check and offer extension

Key Assessment Areas:

  • Digital marketing and communication strategies
  • Project management and collaboration skills
  • Analytical skills and data-driven mindset
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience in digital marketing and project management
  • Demonstrate understanding of the Indonesian banking industry and digital trends
  • Showcase strong communication skills and ability to work collaboratively

ATS Keywords: Digital Marketing, Communication, Project Management, Regulatory Compliance, Banking Industry, Indonesian Market

ASSUMPTION: The application process may involve assessments of both technical skills and cultural fit, as the role requires strong collaboration and communication.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Jira)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Marketing automation tools (e.g., Mailchimp, Hootsuite)

ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Integrity
  • Respect and diversity
  • Excellence
  • Teamwork

Work Style:

  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Data-driven and analytical
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you ensure that your communication strategies are tailored to the target audience?
  • Can you describe a time when you had to manage a project with multiple stakeholders? How did you ensure successful implementation?
  • How do you stay up-to-date with digital marketing trends and industry regulations?

ASSUMPTION: As a small subsidiary of a larger multinational corporation, OCBC Indonesia may have a more casual and collaborative work environment, with a strong emphasis on teamwork and customer focus.

⚠️ Potential Challenges

  • Managing multiple projects and stakeholders simultaneously
  • Keeping up with the fast-paced nature of digital marketing and banking industry regulations
  • Working in a small team with limited resources
  • Adapting to a multicultural work environment

ASSUMPTION: The role may present challenges related to project management, industry knowledge, and cultural integration. Strong communication and collaboration skills can help mitigate these challenges.

πŸ“ˆ Similar Roles Comparison

  • Compared to a Digital Marketing Specialist role, this position has a stronger focus on project management and regulatory compliance
  • In the Indonesian banking industry, digital growth and acceleration specialists are in high demand, with similar roles available at both local and international banks
  • Career progression may involve moving into senior digital banking roles or transitioning to other areas of the business, such as wealth management or corporate banking

ASSUMPTION: The role is similar to digital marketing and product management positions in other industries, but with a unique focus on the banking industry and regulatory compliance.

πŸ“ Sample Projects

  • Developing and executing a digital marketing campaign to increase product usage among customers
  • Managing a digital penetration program to expand the bank's customer base in a specific region
  • Conducting a regulatory compliance audit of the bank's digital channels and products

ASSUMPTION: The specific projects undertaken in this role will depend on the company's strategic priorities and market demands.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader digital banking strategy for OCBC Indonesia?
  • What opportunities are there for professional development and growth within the team?
  • How does the company support work-life balance for employees?
  • What is the team's approach to project management and collaboration?

ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the OCBC career portal
  • Tailor your resume to highlight relevant experience in digital marketing, project management, and the banking industry
  • Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for digital innovation in the banking sector
  • Follow up with the HR department one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.