📌 Core Information
🔹 Job Title: Digital Growth & Acceleration Specialist
🔹 Company: OCBC
🔹 Location: Indonesia (On-site)
🔹 Job Type: Full time
🔹 Category: Banking & Finance
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with internal and external teams to create communication plans for increasing product usage among customers
- Enhancing customer and internal staff awareness of digital channel benefits and features
- Managing digital penetration programs and ensuring their successful implementation
- Monitoring and reporting on digital activation achievements for continuous improvement
- Ensuring digital channels and products comply with internal and external regulations
ASSUMPTION: This role requires strong communication, collaboration, and project management skills. It involves working with various teams to drive digital adoption and ensure regulatory compliance.
📋 Key Responsibilities
✅ Coordinate with internal and external teams to create communication plans for increasing product usage among customers
✅ Enhance customer and internal staff awareness of digital channel benefits and features
✅ Manage digital penetration programs and ensure their successful implementation
✅ Monitor and report on digital activation achievements for continuous improvement
✅ Ensure digital channels and products comply with internal and external regulations
ASSUMPTION: The role involves a mix of strategic planning, project management, and regulatory compliance. Strong communication and collaboration skills are essential for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in digital marketing, product management, or a related role
Required Skills:
- Proven experience in digital marketing and communication strategies
- Excellent project management and collaboration skills
- Strong analytical skills and data-driven mindset
- Familiarity with regulatory compliance in the banking industry
- Fluency in Indonesian and English
Preferred Skills:
- Experience with digital banking products
- Knowledge of the Indonesian banking industry
ASSUMPTION: Given the role's focus on digital growth and acceleration, candidates should have a strong background in digital marketing and project management. Familiarity with the Indonesian banking industry is a plus.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 25,000,000 per month (Estimated, based on industry standards for the role and experience level)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on banking services
Working Hours: 40 hours per week, with flexibility for project demands
ASSUMPTION: The salary range is estimated based on industry standards for the role and experience level. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Banking & Finance
Company Size: Small (38 employees)
Founded: 1932 (as a subsidiary of OCBC, Singapore)
Company Description:
- Oversea-Chinese Banking Corporation (OCBC) is a Singapore-based multinational banking and financial services corporation
- OCBC Indonesia offers a wide range of banking and financial services, including personal and corporate banking, wealth management, and insurance
- The company is committed to digital innovation and providing exceptional customer service
Company Specialties:
- Retail and corporate banking
- Wealth management
- Insurance
Company Website: https://www.ocbcnisp.com/
ASSUMPTION: As a small subsidiary of a larger multinational corporation, OCBC Indonesia may offer opportunities for growth and exposure to international banking practices.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The role reports directly to the Head of Digital Banking
Work Arrangement: On-site, with flexibility for remote work when needed
Growth Opportunities:
- Potential advancement to senior roles within the digital banking team
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Possibility to transfer to other OCBC subsidiaries or the parent company in Singapore
ASSUMPTION: Given the company's focus on digital innovation, there may be opportunities for career growth and skill development in this role.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a vibrant business environment
- The city offers a mix of traditional and modern culture, with numerous attractions and amenities
- Traffic congestion may be a challenge, so proximity to public transportation is an advantage
Work Schedule: Standard office hours, with flexibility for project demands
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, given the company's focus on digital innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Digital marketing and communication strategies
- Project management and collaboration skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in digital marketing and project management
- Demonstrate understanding of the Indonesian banking industry and digital trends
- Showcase strong communication skills and ability to work collaboratively
ATS Keywords: Digital Marketing, Communication, Project Management, Regulatory Compliance, Banking Industry, Indonesian Market
ASSUMPTION: The application process may involve assessments of both technical skills and cultural fit, as the role requires strong collaboration and communication.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Respect and diversity
- Excellence
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you ensure that your communication strategies are tailored to the target audience?
- Can you describe a time when you had to manage a project with multiple stakeholders? How did you ensure successful implementation?
- How do you stay up-to-date with digital marketing trends and industry regulations?
ASSUMPTION: As a small subsidiary of a larger multinational corporation, OCBC Indonesia may have a more casual and collaborative work environment, with a strong emphasis on teamwork and customer focus.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Keeping up with the fast-paced nature of digital marketing and banking industry regulations
- Working in a small team with limited resources
- Adapting to a multicultural work environment
ASSUMPTION: The role may present challenges related to project management, industry knowledge, and cultural integration. Strong communication and collaboration skills can help mitigate these challenges.
📈 Similar Roles Comparison
- Compared to a Digital Marketing Specialist role, this position has a stronger focus on project management and regulatory compliance
- In the Indonesian banking industry, digital growth and acceleration specialists are in high demand, with similar roles available at both local and international banks
- Career progression may involve moving into senior digital banking roles or transitioning to other areas of the business, such as wealth management or corporate banking
ASSUMPTION: The role is similar to digital marketing and product management positions in other industries, but with a unique focus on the banking industry and regulatory compliance.
📝 Sample Projects
- Developing and executing a digital marketing campaign to increase product usage among customers
- Managing a digital penetration program to expand the bank's customer base in a specific region
- Conducting a regulatory compliance audit of the bank's digital channels and products
ASSUMPTION: The specific projects undertaken in this role will depend on the company's strategic priorities and market demands.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader digital banking strategy for OCBC Indonesia?
- What opportunities are there for professional development and growth within the team?
- How does the company support work-life balance for employees?
- What is the team's approach to project management and collaboration?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the OCBC career portal
- Tailor your resume to highlight relevant experience in digital marketing, project management, and the banking industry
- Prepare a cover letter that demonstrates your understanding of the role and your enthusiasm for digital innovation in the banking sector
- Follow up with the HR department one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
