Digital Growth & Giving Manager

THE KRAFT GROUP

Full-time

On-site

Massachusetts, United States

🚀 Growth Marketing

📌 Core Information

🔹 Job Title: Digital Growth & Giving Manager

🔹 Company: THE KRAFT GROUP

🔹 Location: Foxboro, MA

🔹 Job Type: Full Time

🔹 Category: Marketing/Media/PR

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

Developing and executing digital fundraising strategies to drive donor growth, retention, and revenue.
Planning and executing multi-channel fundraising campaigns around key moments.
Collaborating with marketing to create compelling digital appeals and calls to action.
Optimizing online donation platforms and conducting A/B testing to increase conversion rates and average gift size.
Managing a digital-focused fundraising calendar and working closely with designers and copywriters to develop mission-aligned messaging.
Analyzing donor behavior to refine targeting and messaging strategies, and collaborating with development operations on CRM integration and data hygiene.
Supporting peer-to-peer and ambassador-driven fundraising efforts and ensuring seamless donor stewardship across tiers.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively with various teams to achieve fundraising goals.

📋 Key Responsibilities

Campaign Strategy & Execution:

Develop and lead the digital annual fundraising strategy with a focus on donor growth, retention, and revenue.
Plan and execute multi-channel fundraising campaigns around key moments (e.g., Giving Tuesday, Passover, year-end).
Partner with marketing to craft compelling digital appeals, donation landing pages, and calls to action.

Online Giving Optimization:

Manage and optimize the online donation platform.
Conduct A/B testing, user journey mapping, and analytics reviews to increase conversion rates and average gift size.
Set up and manage recurring donor programs and special digital donor clubs or acknowledgments.

Content & Calendar Management:

Create and manage a digital-focused fundraising calendar aligned with overall communications and donor development strategies.
Work closely with designers and copywriters to develop and distribute persuasive and mission-aligned messaging.

Data & Reporting:

Develop and track KPIs including open and click-through rates, conversion, and retention.
Segment and analyze donor behavior to refine targeting and messaging strategies.
Collaborate with development operations on CRM integration, data hygiene, and reporting.

Collaborative Engagement:

Coordinate with the development team to ensure seamless donor stewardship across tiers.
Support peer-to-peer and ambassador-driven fundraising efforts.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the organization's needs and the role's growth.

🎯 Required Qualifications

Education: Bachelor's degree required (marketing, communications, or business degree preferred); advanced training in digital marketing or fundraising a plus.

Experience: 4-6 years of experience in areas such as digital or online marketing.

Required Skills:

Proven success managing email marketing, social media ads, donation platforms, and digital analytics.
Knowledge of CRM systems and fundraising platforms (e.g., Salesforce, EveryAction, Classy).
High attention to detail, creativity, and data-driven decision-making.
Passion for FCAS's mission and commitment to fighting antisemitism and hate.
Ability to learn new tasks and complete tasks independently.
Strong organizational skills, ability to multi-task, and responsiveness.
Ability to make timely decisions in the context of the workflow.

Preferred Skills:

Experience with specific fundraising platforms or tools.
Familiarity with the nonprofit sector and fundraising trends.

ASSUMPTION: The ideal candidate will have a proven track record in digital fundraising, strong analytical skills, and the ability to work collaboratively with various teams to achieve fundraising goals.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for similar roles and experience levels in the Boston, MA area)

Benefits:

Health, dental, and vision insurance
Retirement savings plan with company match
Paid time off (vacation, sick, and holidays)
Professional development opportunities
Flexible work arrangements (e.g., remote work, flexible hours)

Working Hours: Full-time (40 hours per week), Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role's demands)

ASSUMPTION: The salary range and benefits listed above are estimates based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Nonprofit, focused on combating antisemitism and hate through education, media, and partnerships.

Company Size: Mid-sized nonprofit organization.

Founded: 2021, with a mission-driven approach to combating antisemitism and hate.

Company Description:

FCAS focuses on spreading the Blue Square and associated programs to spur action by people of all backgrounds.
Working with a network of partners, FCAS leverages unique monitoring technology to drive effective rapid response to Jewish hate and all hate, in addition to proactive programs that galvanize popular support for the Jewish community.

Company Specialties:

Combating antisemitism and hate through education, media, and partnerships.
Monitoring and responding to hate incidents in real-time.
Galvanizing popular support for the Jewish community.

Company Website: https://fcas.org/

ASSUMPTION: FCAS is a mission-driven organization that values collaboration, innovation, and a commitment to fighting antisemitism and hate.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the organization.

Reporting Structure: This role reports directly to the Chief Philanthropy Officer and works closely with the Development Team.

Work Arrangement: On-site, full-time position based in Foxboro, MA, with flexibility for remote work based on the organization's needs and the role's demands.

Growth Opportunities:

As FCAS continues to grow, there may be opportunities for the Digital Growth & Giving Manager to take on additional responsibilities or advance to a leadership role within the organization.
This role offers the chance to work closely with senior leadership and have a significant impact on FCAS's mission and fundraising efforts.

ASSUMPTION: The Digital Growth & Giving Manager role is ideal for a motivated, data-driven professional looking to make a meaningful impact in the nonprofit sector and advance their career in digital fundraising.

🌍 Location & Work Environment

Office Type: FCAS's office is a fast-paced, collaborative environment focused on mission-driven work.

Office Location(s): Foxboro, MA (with potential for remote work based on the organization's needs and the role's demands).

Geographic Context:

Foxboro, MA is located approximately 30 miles southwest of Boston, MA.
The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and major transportation hubs.

Work Schedule: Full-time (40 hours per week), Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role's demands).

ASSUMPTION: The Digital Growth & Giving Manager role may require occasional work outside of regular business hours to meet fundraising campaign deadlines or respond to time-sensitive issues.

💼 Interview & Application Insights

Typical Process:

Online application submission and review.
Phone or video screening interview.
In-person or virtual behavioral interview with the hiring manager and/or team members.
Final interview with senior leadership.
Background check and reference check.

Key Assessment Areas:

Digital fundraising strategy and execution.
Data analysis and interpretation skills.
Collaboration and communication skills.
Adaptability and problem-solving skills.
Alignment with FCAS's mission and values.

Application Tips:

Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Be prepared to discuss your experience with digital fundraising campaigns, A/B testing, and data-driven decision-making.
Demonstrate your passion for FCAS's mission and commitment to fighting antisemitism and hate.
Prepare questions to ask the interviewer about the role, the team, and the organization's goals.

ATS Keywords: Digital Fundraising, Email Marketing, Social Media Ads, Donation Platforms, CRM Systems, Data Analysis, Campaign Strategy, A/B Testing, User Journey Mapping, Nonprofit, Fundraising, Mission-Driven, Combating Antisemitism, Hate Prevention

ASSUMPTION: The interview process for the Digital Growth & Giving Manager role will focus on assessing the candidate's technical skills, strategic mindset, and cultural fit with FCAS's mission and values.

🛠️ Tools & Technologies

CRM systems (e.g., Salesforce, EveryAction, Classy)
Email marketing platforms (e.g., Mailchimp, Constant Contact)
Social media advertising platforms (e.g., Facebook Ads, Google Ads)
Donation platform management tools (e.g., Classy, EveryAction)
Data analysis tools (e.g., Google Analytics, Tableau)
Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Digital Growth & Giving Manager should be comfortable working with various tools and technologies to optimize fundraising campaigns and achieve organizational goals.

👔 Cultural Fit Considerations

Company Values:

Mission-driven: FCAS is committed to its mission of combating antisemitism and hate through education, media, and partnerships.
Collaborative: FCAS values a collaborative work environment where team members support and learn from one another.
Innovative: FCAS encourages creativity and innovation in its approach to combating antisemitism and hate.

Work Style:

Fast-paced: FCAS operates in a fast-paced environment, with a focus on rapid response to hate incidents and proactive programs to galvanize popular support for the Jewish community.
Mission-focused: FCAS employees are passionate about the organization's mission and committed to making a meaningful impact in the fight against antisemitism and hate.
Adaptable: FCAS values adaptability and the ability to pivot quickly in response to changing circumstances.

Self-Assessment Questions:

How do you align with FCAS's mission and values, and how do they motivate you to succeed in this role?
How do you approach working in a fast-paced, collaborative environment, and how do you ensure your work supports the organization's overall goals?
How do you balance innovation and adaptability in your approach to digital fundraising, and how do you ensure your strategies remain effective and relevant?

ASSUMPTION: The ideal candidate for the Digital Growth & Giving Manager role will be passionate about FCAS's mission, comfortable working in a fast-paced environment, and committed to driving innovation and adaptability in digital fundraising strategies.

⚠️ Potential Challenges

Managing multiple fundraising campaigns simultaneously, with tight deadlines and high expectations for success.
Navigating a fast-paced work environment with shifting priorities and demands.
Balancing the need for data-driven decision-making with the need for creativity and innovation in fundraising strategies.
Working collaboratively with various teams, including marketing, development, and senior leadership, to ensure alignment and successful execution of fundraising campaigns.

ASSUMPTION: The Digital Growth & Giving Manager role may present challenges, but also offers significant opportunities for growth, impact, and career advancement within the organization.

📈 Similar Roles Comparison

Digital Marketing Manager - Nonprofit: This role focuses more on overall digital marketing strategy, including brand awareness and engagement, rather than fundraising-specific campaigns.
Fundraising Manager - Nonprofit: This role may have a broader focus on fundraising strategies, including grant writing, event planning, and corporate partnerships, in addition to digital fundraising.
Digital Fundraising Specialist: This role may have a more narrow focus on specific aspects of digital fundraising, such as email marketing or social media advertising, rather than the holistic approach required for the Digital Growth & Giving Manager role.

ASSUMPTION: The Digital Growth & Giving Manager role requires a strategic, data-driven approach to digital fundraising, with a broad understanding of the nonprofit sector and the unique challenges and opportunities it presents.

📝 Sample Projects

Developing and executing a successful Giving Tuesday campaign, exceeding fundraising goals by 20% through targeted email marketing, social media advertising, and strategic partnerships.
Optimizing the online donation platform, resulting in a 15% increase in conversion rates and a 25% increase in average gift size through A/B testing and user journey mapping.
Creating and managing a digital-focused fundraising calendar, with a 30% increase in donor engagement and a 20% increase in revenue through targeted, mission-aligned messaging and strategic campaign timing.

ASSUMPTION: The Digital Growth & Giving Manager role offers the opportunity to work on high-impact projects that drive meaningful change in the nonprofit sector and support FCAS's mission to combat antisemitism and hate.

❓ Key Questions to Ask During Interview

Can you describe a successful digital fundraising campaign you've led, and what key strategies contributed to its success?
How do you approach A/B testing and user journey mapping to optimize online donation platforms and improve conversion rates?
Can you provide an example of a time when you had to pivot quickly in response to changing circumstances, and how did you ensure the success of your fundraising campaign?
How do you collaborate with marketing, development, and senior leadership to ensure alignment and successful execution of fundraising campaigns?
What steps do you take to ensure your digital fundraising strategies remain relevant and effective in a rapidly evolving digital landscape?

📌 Next Steps for Applicants

To apply for this position:

Submit your application through this link
Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
Prepare for phone or video screening interviews, focusing on your digital fundraising strategy and execution, data analysis and interpretation skills, collaboration and communication skills, adaptability and problem-solving skills, and alignment with FCAS's mission and values.
Research FCAS's mission, values, and recent campaigns to demonstrate your enthusiasm for the organization and its work.
Prepare questions to ask the interviewer about the role, the team, and the organization's goals.
Follow up with the hiring manager after your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

Apply now

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