Digital Growth Manager

📌 Core Information

🔹 Job Title: Digital Growth Manager

🔹 Company: The Premier League

🔹 Location: London, UK

🔹 Job Type: Permanent - Full Time

🔹 Category: Digital

🔹 Date Posted: 2025-06-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving global audience growth for the Premier League across multiple platforms
• Managing direct fan records and acquisition strategies
• Collaborating with agencies and partners to deliver marketing efforts
• Supporting key market activations and on-ground opportunities

ASSUMPTION: This role requires a strong digital marketing background with a focus on acquisition and trading experience, as well as an affinity for sports and team management.

📋 Key Responsibilities

✅ Day-to-day management of Premier League's efforts to reach and acquire new fans, converting them into direct records at global scale

✅ Coordination of weekly reporting of direct fan relationships, ensuring clarity of objectives and KPIs

✅ Day-to-day management of agencies and partners who deliver marketing efforts to drive audience growth

✅ Collaboration with colleagues to support other initiatives that could drive audience growth, including creative execution, influencer management, territory-specific competitions, and more

✅ Development of relationships with key third parties to create collaboration and acquisition opportunities

✅ Ongoing understanding, analysis, and education of the Premier League's audience to better shape future acquisition strategies and initiatives

✅ Support for key market activations and on-ground opportunities to grow fanbase and reach new fans

ASSUMPTION: This role requires a strong understanding of the sports marketing landscape and the role of 'rights holders' within it.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience within a digital marketing or advertising-based role, ideally with specific trading and/or acquisition-based experience

Required Skills:

• Strong experience working with insight, analytics, and trends
• Experience delivering high-impact consumer marketing activity
• Sound knowledge of the sports marketing landscape and the role of 'rights holders'
• Excellent understanding of social media platforms and their role in fan growth strategies
• Strong creative eye and appreciation for quality execution
• Experience of managing and producing deliverables in a fast-paced environment
• Strong organisational skills with the ability to schedule and prioritise multiple work streams effectively
• Motivated, creative, and organised individual with excellent communication skills
• Collaborative and open-minded team player with the confidence to deliver fair, constructive feedback to agencies
• Keen sports fan with a solid knowledge of the Premier League's structure and context in the industry

Preferred Skills:

• Experience working with a global sports organisation
• Fluency in additional languages

ASSUMPTION: Candidates with experience in trading and acquisition-based roles, as well as those with a strong understanding of the sports marketing landscape, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (AI-estimated based on role, experience level, and location)

Benefits:

• Hybrid working model
• Competitive pension scheme
• Private medical insurance
• Life assurance
• Income protection
• Employee assistance programme
• Discounted gym membership
• Season ticket loan
• Discounted travel and accommodation for work-related travel

Working Hours: 37.5 hours per week, Monday to Friday, with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: The Premier League is a global sports organisation responsible for the operation of the top tier of the English football league system. It is one of the most-watched sports leagues in the world, with a significant impact on the broader sports marketing landscape.

Company Size: The Premier League has 20 member clubs and employs around 400 people across various departments, including digital media and audience development.

Founded: The Premier League was founded in 1992 and has since grown into one of the most prestigious and lucrative sports leagues in the world.

Company Description:

• The Premier League is responsible for organising the competition and its Handbook, as well as managing the centralised broadcast and commercial rights.
• The League also supports youth development, protects the organisation's intellectual property, supports community programmes, undertakes international development work, and liaises with governing bodies and other leagues.
• The Premier League is an equal opportunities employer and strives to create an inclusive culture where talent can flourish.

Company Specialties:

• Football competition organisation
• Broadcast and commercial rights management
• Youth development and community support
• International development and collaboration

Company Website: https://www.premierleague.com/

ASSUMPTION: The Premier League's focus on global audience growth and engagement makes it an attractive employer for candidates with relevant digital marketing experience.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Digital Partnerships and Distribution and working closely with the rest of the Digital Media team and other departments within the Premier League.

Reporting Structure: The Digital Growth Manager will report to the Head of Digital Partnerships and Distribution and work closely with the Digital Media team and other departments within the Premier League.

Work Arrangement: This role operates on a hybrid working model, with some days working from home and others in the office or on site visits.

Growth Opportunities:

• Progression within the Digital Media team or other departments within the Premier League
• Expanding the role's scope and responsibilities as the Premier League's digital audience grows
• Gaining experience working with a global sports organisation and its extensive network of partners and stakeholders

ASSUMPTION: The Digital Growth Manager role offers significant opportunities for career growth and development within the Premier League and the broader sports marketing industry.

🌍 Location & Work Environment

Office Type: The Premier League's headquarters is located in London, with additional offices and facilities across the UK and internationally.

Office Location(s): 57 North Wharf Road, London, England W2 1HQ, GB

Geographic Context:

• London is a major global city with a thriving sports industry and a diverse range of cultural, social, and recreational opportunities.
• The Premier League's headquarters is located in the Paddington area of London, with excellent transport links and nearby amenities.
• The hybrid working model allows for some flexibility in working location, with the option to work from home on some days each week.

Work Schedule: The standard working week is Monday to Friday, with flexibility to work additional hours as needed to support the Premier League's global audience growth efforts.

ASSUMPTION: The hybrid working model and central London location offer candidates a good work-life balance and the opportunity to live and work in one of the world's most vibrant and diverse cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Premier League's careers page
• Phone or video screening with the HR team
• First-round interview with the hiring manager and a member of the Digital Media team
• Second-round interview with senior stakeholders within the Digital Media team or other relevant departments
• Final interview with the Head of Digital Partnerships and Distribution or another senior leader within the Premier League

Key Assessment Areas:

• Digital marketing and acquisition experience
• Understanding of the sports marketing landscape and the role of 'rights holders'
• Creative thinking and problem-solving skills
• Communication and collaboration skills
• Alignment with the Premier League's values and culture

Application Tips:

• Tailor your CV and cover letter to highlight your relevant digital marketing experience and skills
• Demonstrate your understanding of the sports marketing landscape and the role of 'rights holders' in your application materials
• Showcase your creative thinking and problem-solving skills through relevant examples and case studies
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the Premier League

ATS Keywords: Digital Marketing, Acquisition, Trading, Sports Marketing, Rights Holders, Audience Growth, Fan Engagement, Social Media, Analytics, Insight, KPIs, Collaboration, Team Management, Creative Execution, Influencer Management, Market Activations

ASSUMPTION: The Premier League's application process is designed to assess candidates' relevant skills and experience, as well as their cultural fit with the organisation's values and goals.

🛠️ Tools & Technologies

• Google Analytics
• Social media platforms (e.g., Facebook, Instagram, Twitter, YouTube)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor)

ASSUMPTION: The Digital Growth Manager will be expected to have experience using a range of digital marketing and project management tools to support the Premier League's global audience growth efforts.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Teamwork
• Accountability

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change
• Committed to delivering high-quality work

Self-Assessment Questions:

• How do you demonstrate integrity and respect in your professional relationships?
• Can you provide an example of a time when you worked collaboratively to achieve a common goal?
• How do you approach continuous learning and improvement in your role?
• How do you adapt to change and uncertainty in a fast-paced environment?

ASSUMPTION: The Premier League values candidates who align with its core values and demonstrate a strong work ethic, collaborative approach, and commitment to delivering high-quality work.

⚠️ Potential Challenges

• Managing multiple work streams and priorities in a fast-paced environment
• Balancing the need for global audience growth with the need to maintain the Premier League's brand and reputation
• Navigating the complex and evolving sports marketing landscape
• Adapting to the hybrid working model and maintaining productivity and engagement with remote colleagues

ASSUMPTION: The Digital Growth Manager role presents a range of challenges that require strong organisational skills, adaptability, and a strategic mindset to overcome.

📈 Similar Roles Comparison

• This role is similar to other digital marketing or acquisition-focused positions within global sports organisations, but with a specific focus on driving audience growth for the Premier League
• The Premier League's global reach and influence in the sports marketing landscape make this role unique and highly sought-after
• Candidates with experience in similar roles within other global sports organisations or digital marketing agencies may find this role particularly appealing

ASSUMPTION: The Digital Growth Manager role offers a unique opportunity to work with one of the world's most prestigious and lucrative sports leagues, with significant potential for career growth and development.

📝 Sample Projects

• Developing and executing a global social media campaign to drive audience engagement and acquisition
• Analysing audience data to identify trends and opportunities for targeted marketing efforts
• Collaborating with agencies and partners to deliver high-impact consumer marketing activations
• Supporting key market activations and on-ground opportunities to grow the Premier League's fanbase and reach new fans

ASSUMPTION: The Digital Growth Manager will be involved in a wide range of projects that require strong digital marketing skills, strategic thinking, and a collaborative approach.

❓ Key Questions to Ask During Interview

• Can you describe the Premier League's approach to global audience growth and engagement?
• How does this role fit into the broader digital media team and the Premier League's overall strategy?
• What are the key priorities for this role in the first 90 days?
• How does the Premier League support the professional development and growth of its employees?
• What is the Premier League's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and the Premier League, as well as their understanding of the organisation's values and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Premier League's careers page
• Tailor your CV and cover letter to highlight your relevant digital marketing experience and skills
• Prepare for your interview by researching the Premier League's audience growth strategies and understanding the sports marketing landscape
• Prepare thoughtful questions to ask during the interview process
• Follow up with the Premier League after your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.