📌 Core Information
🔹 Job Title: Digital Growth Marketing Manager
🔹 Company: Optima Living
🔹 Location: Vancouver, BC (with potential for Surrey, BC)
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing campaigns to promote community services and amenities
- Managing digital platforms for positive engagement and online reputation management
- Optimizing website content and SEO to improve visibility and accessibility
- Spearheading lead flow management to drive lead generation and occupancy
- Analyzing digital performance metrics to refine strategies and improve user experience
- Collaborating with internal teams and external agencies to deliver campaigns on time and create compelling content
- Exploring emerging technologies to improve communication and engagement with residents and families
ASSUMPTION: This role requires a hands-on digital marketing specialist who can manage multiple campaigns, work collaboratively, and drive results through data-driven decision making.
📋 Key Responsibilities
✅ Develop and execute digital marketing campaigns from setup to post-mortem reporting, holding accountability for campaign performance
✅ Manage digital platforms to foster positive engagement and respond to reviews, enhancing online reputation management
✅ Optimize website content and SEO to improve visibility and accessibility for potential residents
✅ Spearhead lead flow management to drive lead generation, lead conversion, and occupancy using HubSpot
✅ Analyze digital performance metrics to refine strategies and improve user experience across PPC, email marketing, website optimization, and other performance channels
✅ Collaborate with internal teams, external agencies, and other marketing team members to align and deliver campaigns on time, creating compelling content that highlights community values and offerings
✅ Explore emerging technologies to improve communication and engagement with residents and families while serving as an internal HubSpot lead and primary user
ASSUMPION: This role requires a strong project management skill set to manage multiple campaigns and ensure timely delivery of projects.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 3-5 years of hands-on experience in digital marketing, ideally in a fast-moving, mid-sized team
Required Skills:
- Proven ability to manage inbound lead campaigns from end to end
- Strong communication and project management skills
- Strong HubSpot user (certifications a plus)
- Proficient in Google Ads, Meta Ads Manager, and email marketing
- Comfortable managing multiple campaigns and requests at once
- Highly organized with strong attention to detail
- Collaborative team player with a can-do attitude
- Data-literate and proactive in improving performance
- Comfortable working across multiple brands or business units
Preferred Skills:
- Experience in e-commerce or high-volume consumer marketing
- Strong writing or content skills that support campaign performance
- Experience with website optimization or conversion rate optimization (CRO)
- Experience working in a mid-sized, fast-moving organization
ASSUMPTION: Candidates should have a proven track record in digital marketing and be comfortable working in a fast-paced, collaborative environment.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 80,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Market competitive compensation package with pay range progression based on length of service and performance
- Employer paid health benefits for you and your family, including vision care, dental care, paramedical, travel insurance, and health spending account
- Career progression opportunities with ongoing educational and learning opportunities
- Employer matching RRSP program, Employee and Family Assistance Program, and life insurance
- Exceptional vacation entitlements, paid sick time, and additional paid days off
- Flexible working style with ergonomic workspace solutions, flexible start and end times, and hybrid working options
- Teambuilding and social events, including planned indoor/outdoor fun activities, Shining Stars Employee Recognition Program, and opportunities to participate in social fund-raising events
Working Hours: 40 hours per week, with flexible start and end times and hybrid working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Optima Living operates in the Hospitals and Health Care industry, focusing on seniors' living communities throughout Alberta and BC. They own and operate innovative seniors' living communities, taking an unprecedented approach to senior life.
Company Size: Optima Living has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for career progression and collaboration.
Founded: Optima Living was founded in 2007 and has since grown to operate over 3,700 beds, providing various living options for seniors.
Company Description:
- Optima Living's North Star, "Let us welcome you home," reflects their underlying principles and the experience seniors discover in their communities
- Their mission, vision, and values—respect, dignity, teamwork, and doing the right thing—support and build upon their North Star
- Optima Living is an approved service provider with both the interior Health Authority (IHA) and the Fraser Health Authority (FHA), is a licensed care provider under the BC Community Care and Assisted Living Act, and is registered as an approved Assisted Living (AL) Operator with the AL Registrar of BC
Company Specialties:
- Seniors Independent Living
- Seniors Assisted Living
- Seniors Mental Health
Company Website: http://www.optimaliving.ca
ASSUMPTION: Working at Optima Living offers a unique company culture where both residents and team members are considered family, with a strong focus on teamwork and doing the right thing.
📊 Role Analysis
Career Level: This role is at the intermediate level, requiring 3-5 years of hands-on digital marketing experience.
Reporting Structure: The Digital Growth Marketing Manager will report directly to the Director of Marketing and work closely with internal teams and external agencies.
Work Arrangement: This role is a hybrid position, with on-site work required in Vancouver, BC, and potential for Surrey, BC. The role offers flexible start and end times and hybrid working options.
Growth Opportunities:
- Career progression opportunities within the marketing department and the broader organization
- Ongoing educational and learning opportunities to develop skills and advance in the role
- Potential to work across multiple brands or business units, gaining diverse experience and exposure
ASSUMPTION: This role offers growth opportunities for the right candidate, with a clear path for career progression and professional development.
🌍 Location & Work Environment
Office Type: Optima Living's offices are modern and collaborative, with ergonomic workspace solutions such as sit/stand desks and coworking/open office spaces.
Office Location(s): 900-688 W Hastings St, Vancouver, BC V6B 1P1, CA (with potential for 8382 156 St, Surrey, BC V3S 3R7, CA)
Geographic Context:
- Vancouver, BC, is a coastal city known for its mild climate, natural beauty, and vibrant cultural scene
- Surrey, BC, is a suburban city located southeast of Vancouver, offering a mix of urban and rural living
Work Schedule: The work schedule for this role is flexible, with core hours between 9:00 AM and 5:00 PM and the option to work remotely on certain days.
ASSUMPTION: The work environment at Optima Living is collaborative and supportive, with a strong focus on teamwork and doing the right thing.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interview with the Director of Marketing and potentially other team members
- Final round interview with the Senior Leadership Team
- Background check and reference check for the successful candidate
Key Assessment Areas:
- Digital marketing skills and experience
- Project management skills and ability to manage multiple campaigns
- HubSpot proficiency and understanding of the platform's capabilities
- Strong communication and collaboration skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Optima Living's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Optima Living's mission, vision, and values in your application materials
- Prepare examples of your digital marketing campaigns, their results, and the lessons you learned from them
- Research Optima Living's competitors and understand their digital marketing strategies
- Prepare questions to ask the interviewer about the role, the team, and the company's digital marketing goals
ATS Keywords: Digital Marketing, Campaign Management, HubSpot, Google Ads, Meta Ads Manager, Email Marketing, SEO, PPC, Lead Generation, Website Optimization, Collaboration, Communication, Attention to Detail, E-commerce
ASSUMPTION: The application process at Optima Living is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- HubSpot (primary user and internal lead)
- Google Ads
- Meta Ads Manager
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- PPC management tools (e.g., Google Ads Manager, Facebook Ads Manager)
- Website optimization tools (e.g., Google Analytics, Optimizely, Unbounce)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the specific needs and preferences of the company.
👔 Cultural Fit Considerations
Company Values:
- Respect: Optima Living values the dignity and worth of each individual, promoting an inclusive and supportive work environment
- Dignity: The company strives to treat all individuals with kindness, compassion, and empathy, fostering a culture of care and respect
- Teamwork: Optima Living encourages collaboration, open communication, and mutual support among team members to achieve common goals
- Doing the right thing: The company prioritizes ethical decision-making, integrity, and accountability in all aspects of its operations
Work Style:
- Optima Living values a hands-on, execution-focused approach to digital marketing, with a strong emphasis on driving results and improving systems
- The company encourages a data-driven, proactive approach to improving performance and enhancing the user experience
- Optima Living fosters a collaborative, can-do attitude, with a strong emphasis on teamwork and mutual support
- The company values a flexible, adaptable approach to work, with a willingness to manage multiple campaigns and requests at once
Self-Assessment Questions:
- How do you align with Optima Living's value of respect, and how have you demonstrated this value in your previous roles?
- Describe a time when you had to manage multiple campaigns or projects simultaneously. How did you prioritize your workload, and what was the outcome?
- How do you approach data-driven decision-making, and can you provide an example of a time when you used data to improve performance or drive results?
ASSUMPTION: Optima Living values a strong cultural fit with their company values and work style, and candidates should be prepared to demonstrate their alignment with these factors during the interview process.
⚠️ Potential Challenges
- Managing multiple campaigns and requests simultaneously may require strong organizational skills and the ability to prioritize effectively
- Working in a fast-paced, mid-sized team may present challenges in terms of communication, collaboration, and maintaining a strong work-life balance
- Optima Living's focus on data-driven decision-making may require candidates to have strong analytical skills and a proactive approach to improving performance
- The hybrid work arrangement may present challenges in terms of maintaining a consistent work schedule and balancing remote and on-site work
ASSUMPTION: Candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- This role differs from other digital marketing roles in its focus on the senior living industry and the unique challenges and opportunities presented by this sector
- The role requires a strong understanding of the senior living market, consumer behavior, and the specific needs and preferences of seniors and their families
- Compared to other digital marketing roles, this position may offer unique opportunities for career growth and professional development within the senior living industry
ASSUMPTION: Candidates should be prepared to discuss their understanding of the senior living industry and their interest in working in this sector.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to promote a new assisted living community, including market research, campaign planning, and post-mortem analysis
- Optimizing the website for a senior living community to improve accessibility and user experience, with a focus on SEO best practices and conversion rate optimization
- Spearheading a lead generation campaign using HubSpot to capture and nurture leads, with a focus on driving lead conversion and occupancy for a senior living community
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their approach to planning, executing, and analyzing digital marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the digital marketing strategy for Optima Living's senior living communities, and how this role fits into that strategy?
- How does Optima Living measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) does the company track?
- Can you provide an example of a time when Optima Living adapted its digital marketing strategy to respond to changes in the market or consumer behavior?
- How does Optima Living support the professional development and career growth of its digital marketing team members?
- What is the typical timeline for onboarding and training for a new Digital Growth Marketing Manager, and how does Optima Living ensure a smooth transition into the role?
ASSUMPTION: Candidates should be prepared to ask thoughtful, informed questions that demonstrate their understanding of the role and their interest in working for Optima Living.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on digital marketing, project management, and HubSpot proficiency
- Prepare examples of your digital marketing campaigns, their results, and the lessons you learned from them, showcasing your ability to manage multiple campaigns and drive results
- Research Optima Living's competitors and understand their digital marketing strategies, preparing questions to ask the interviewer about the company's approach to digital marketing and its unique selling points
- Prepare questions to ask the interviewer about the role, the team, and the company's digital marketing goals, demonstrating your interest in the position and your commitment to driving results
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
