📌 Core Information
🔹 Job Title: Digital Marcom Specialist
🔹 Company: Embla Medical
🔹 Location: Stockholm, Sweden
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Maximizing online presence through lead generation strategies and web optimization
- Collaborating with international marketing teams and Nordic sales teams
- Planning and coordinating Nordic events and local marketing projects
- Optimizing content across four international websites for both patients and professionals
- Conducting market research and staying updated on industry trends
ASSUMPTION: This role requires a strong focus on digital marketing, with a significant portion of time dedicated to web optimization and lead generation. It also involves close collaboration with various teams and occasional travel within the Nordic region.
📋 Key Responsibilities
✅ Design and implement lead generation strategies using PPC campaigns, SEO optimization, and Marketing Cloud
✅ Analyze website performance, identify areas for improvement, and implement changes to maximize conversions and enhance user journeys
✅ Optimize content across four international websites, ensuring they are SEO-friendly, locally relevant, and compelling
✅ Map and understand customer journeys to develop targeted lead nurturing and effective conversion processes
✅ Monitor and report on web-related activities, using data to inform strategic decisions and drive continuous improvement
✅ Conduct thorough market research to identify emerging digital opportunities and stay abreast of industry trends
✅ Work closely with international marketing teams and Nordic sales teams to provide essential day-to-day support for local marketing projects and events
✅ Plan and coordinate Nordic events from start to finish, including comprehensive pre- and post-event promotion and seamless follow-up with the sales team
ASSUMPTION: The role requires a strong analytical mindset, excellent project management skills, and the ability to work effectively within cross-functional and international teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in a marketing role with a strong focus on web and lead generation, preferably in the healthcare industry
Required Skills:
- Fluency in English and Swedish (spoken and written)
- Proven proficiency in digital marketing tools and technologies, including PPC platforms, SEO tools, social media marketing platforms, and desktop publishing software
- Exceptional analytical skills with a proven ability to interpret data, identify key trends, and generate actionable insights to drive marketing effectiveness
- Outstanding project and event management skills, with a track record of successfully coordinating multiple initiatives and collaborating effectively within cross-functional and international teams
Preferred Skills:
- Proficiency in other Scandinavian languages
- Experience with Marketing Cloud
ASSUMPTION: Fluency in both English and Swedish is essential for this role, as it involves working with international teams and local markets. Proficiency in other Scandinavian languages is highly desirable but not required.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between 35,000 - 50,000 SEK per month, based on experience and qualifications. This estimate is based on industry standards for marketing professionals with 2-5 years of experience in Sweden.
Benefits:
- Health insurance and pension plans
- Employee discounts on Embla Medical products
- Opportunities for professional development and training
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional travel within the Nordic region may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary depending on the candidate's location and employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: Embla Medical is a leading global provider of prosthetics and bracing and supports solutions, operating in the medical equipment manufacturing industry.
Company Size: Embla Medical has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Embla Medical was founded in 1971 and has since grown into a global network of patient care clinics, producing over 2,100 patents and numerous award-winning designs.
Company Description:
- Embla Medical is dedicated to improving people's mobility with compassion and innovation
- The company offers award-winning mobility solutions and operates a network of patient care clinics
- Embla Medical is home to leading brands such as Össur, FIOR & GENTZ, and College Park
Company Specialties:
- Prosthetics and bracing solutions
- Patient care clinics
- Innovative mobility solutions
Company Website: www.emblamedical.com
ASSUMPTION: Embla Medical's extensive global presence and network of patient care clinics provide unique opportunities for candidates to grow both personally and professionally within the company.
📊 Role Analysis
Career Level: This role is suitable for marketing professionals with 2-5 years of experience, seeking to advance their careers in a dynamic and international environment.
Reporting Structure: The Digital Marcom Specialist will report directly to the Marketing Manager and collaborate closely with international marketing teams, Nordic sales teams, and other cross-functional teams.
Work Arrangement: This is an on-site position based in Stockholm, Sweden, with occasional travel within the Nordic region required.
Growth Opportunities:
- Expanding one's digital marketing skillset and expertise
- Gaining international experience and exposure within a global organization
- Advancing to senior marketing roles or specializing in specific areas of interest
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Modern and comfortable office space, designed to accommodate patients and provide innovative solutions, expert guidance, and personalized care and support.
Office Location(s): Stockholm, Sweden
Geographic Context:
- Stockholm is the capital and largest city of Sweden, offering a high quality of life, vibrant culture, and numerous job opportunities
- The city is known for its beautiful architecture, green spaces, and archipelagos
- Stockholm is an international hub for technology, finance, and healthcare industries
Work Schedule: Standard office hours, Monday to Friday, with occasional travel within the Nordic region required.
ASSUMPTION: The work environment at Embla Medical is dynamic, international, and focused on improving people's mobility through compassion and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the Marketing Director or another senior leader
Key Assessment Areas:
- Digital marketing skills and expertise
- Analytical and problem-solving abilities
- Project management and organizational skills
- Cultural fit and alignment with Embla Medical's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Be prepared to discuss specific examples of your lead generation strategies, web optimization projects, and event coordination experiences
- Demonstrate your proficiency in English and Swedish through clear and concise communication during the interview process
ATS Keywords: Digital Marketing, Web Optimization, Lead Generation, PPC, SEO, Marketing Cloud, Data Analysis, Project Management, Event Management, B2B Marketing, B2C Marketing, Content Optimization, Customer Journey Mapping, Market Research, Social Media Marketing, Fluency in Swedish, Fluency in English
ASSUMPTION: Embla Medical uses Applicant Tracking Systems (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- PPC platforms (e.g., Google Ads, Facebook Ads)
- SEO tools (e.g., SEMrush, Ahrefs)
- Marketing Cloud
- Social media marketing platforms (e.g., Hootsuite, Buffer)
- Desktop publishing software (e.g., Adobe Creative Suite, Microsoft Office)
ASSUMPTION: Proficiency in these tools and technologies is required for the successful performance of the Digital Marcom Specialist role.
👔 Cultural Fit Considerations
Company Values:
- Compassion: Embla Medical is dedicated to improving people's mobility with compassion and innovation
- Innovation: The company is committed to producing award-winning mobility solutions and staying at the forefront of the industry
- Collaboration: Embla Medical fosters a dynamic and international work environment, encouraging close collaboration across teams and locations
Work Style:
- Data-driven: Embla Medical relies on data and analytics to inform strategic decisions and drive marketing effectiveness
- International: The company operates in multiple countries and offers opportunities for global exposure and experience
- Dynamic: Embla Medical is a fast-paced and ever-evolving organization, requiring adaptability and flexibility from its employees
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven strategies and engaging online experiences?
- Are you comfortable working in a dynamic and international environment, collaborating with diverse teams and stakeholders?
- Do you possess strong analytical skills and the ability to interpret data, identify key trends, and generate actionable insights to drive marketing effectiveness?
ASSUMPTION: Embla Medical values cultural fit and alignment with its mission and values, and candidates who demonstrate a strong fit are more likely to succeed in the role and the organization.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Occasional travel within the Nordic region, which may disrupt personal schedules and routines
- Keeping up with the fast-paced and ever-evolving nature of the digital marketing landscape, requiring continuous learning and adaptation
- Working with diverse teams and stakeholders, which may present unique communication and collaboration challenges
ASSUMPTION: These challenges are inherent to the role and the dynamic, international work environment at Embla Medical. Successful candidates will possess the skills and mindset to overcome these challenges and thrive in the role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Digital Marcom Specialist position places a strong emphasis on web optimization and lead generation, requiring a unique blend of technical and analytical skills
- Embla Medical's global presence and network of patient care clinics provide unique opportunities for candidates to gain international experience and exposure
- This role offers excellent opportunities for professional growth and development within a large and dynamic organization
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions within the industry.
📝 Sample Projects
- Developing and implementing a comprehensive lead generation strategy using PPC campaigns, SEO optimization, and Marketing Cloud
- Conducting a thorough market research project to identify emerging digital opportunities and stay abreast of industry trends
- Planning and coordinating a Nordic event from start to finish, including comprehensive pre- and post-event promotion and seamless follow-up with the sales team
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Digital Marcom Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of the Digital Marcom Specialist role?
- How does this role collaborate with international marketing teams and Nordic sales teams?
- What opportunities are there for professional growth and development within Embla Medical?
- How does Embla Medical support work-life balance for its employees?
- What are the most challenging aspects of the Digital Marcom Specialist role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Digital Marcom Specialist - Embla Medical
- Tailor your resume and cover letter to highlight your relevant digital marketing experience and skills
- Prepare for the interview by researching Embla Medical's mission, values, and culture, as well as the specific requirements of the Digital Marcom Specialist role
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
