Digital Marketer, Aladdin Product Marketing, Associate

📌 Core Information

🔹 Job Title: Digital Marketer, Aladdin Product Marketing, Associate

🔹 Company: BlackRock

🔹 Location: Mumbai, India

🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day remote)

🔹 Category: Marketing

🔹 Date Posted: April 17, 2025

🔹 Experience Level: Mid-level (3+ years)

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Overseeing campaign execution using Eloqua and Adobe Target
• Translating campaign requests into effective journeys and managing audience segmentation
• Building Power BI dashboards to analyze campaign performance and drive data-backed decisions
• Collaborating with cross-functional teams to optimize client engagement and campaign performance
• Providing user support and training on campaign execution workflows and platform features

ASSUMPTION: This role requires a strong blend of marketing operations expertise, analytical skills, and cross-functional collaboration to excel in campaign management and performance optimization.

📋 Key Responsibilities

✅ Campaign Management: Become the in-house expert on Eloqua and Adobe Target capabilities to deliver high-impact, personalized campaigns. Monitor and triage campaign requests, ensuring efficient execution and timely delivery. Lead execution of high-priority initiatives like Copilot adoption and re-engagement campaigns and the Copilot webinar series.

✅ PowerBI and Data Visualization: Build and maintain Power BI dashboards to analyze campaign performance, user behavior, and KPIs across channels. Slice and visualize data to uncover trends, segment performance, and drive data-backed campaign decisions. Collaborate with data teams to enhance data availability and reporting accuracy.

✅ User Support and Training: Create and maintain playbooks and how-to guides for Eloqua and Adobe Target to drive marketer enablement and self-service. Provide support and training to marketing teams on campaign execution workflows, data use, and platform features. Act as the first point of contact for campaign setup queries and template usage.

✅ Collaboration and Communication: Establish regular touchpoints with the PMM team to stay aligned on business objectives, uncover gaps, and recommend improvements. Provide ongoing support and coordinate with the global marketing team to ensure seamless campaign execution across geographies. Foster a culture of knowledge-sharing and continuous improvement by encouraging feedback, experimentation, and best practice adoption.

✅ Continuous Improvement: Regularly audit and refine campaign processes to improve efficiency and outcomes. Stay updated on Eloqua, Adobe Target, and Power BI feature enhancements and industry trends. Recommend and implement multichannel strategies to enhance targeting and improve customer journeys.

ASSUMPTION: This role demands a high level of attention to detail, familiarity with campaign frameworks, and a data-first approach to excel in campaign management and performance optimization.

🎯 Required Qualifications

Education: Bachelor’s degree in Information Technology, Marketing and Communications, Web Development, or a related field

Experience: 3+ years of experience in digital marketing operations, ideally within a product marketing setup.

Required Skills:

• Hands-on expertise in Adobe Target and/or Eloqua
• Strong understanding of campaign frameworks, segmentation, and personalization strategies
• Proficiency in building interactive dashboards using Power BI
• Excellent problem-solving and troubleshooting abilities
• Experience with Adobe Analytics or other similar analytics platforms
• Strong communication and interpersonal skills, with the ability to train and support users effectively
• Attention to detail and a commitment to maintaining high standards of content quality
• Ability to manage multiple tasks and projects simultaneously, meeting deadlines and prioritizing

Preferred Skills:

• Familiarity with Adobe Analytics
• Experience with marketing automation tools

ASSUMPTION: Candidates with a strong background in digital marketing operations and experience with Eloqua, Adobe Target, and Power BI are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for mid-level digital marketing roles in Mumbai)

Benefits:

• Strong Retirement Plan
• Tuition Reimbursement
• Comprehensive Healthcare
• Support for Working Parents
• Flexible Time Off

Working Hours: Full-time (40 hours/week) with a hybrid work arrangement (4 days in office, 1 day remote)

ASSUMPTION: The provided salary range is an estimate based on industry standards for mid-level digital marketing roles in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. BlackRock is a global asset manager and technology provider dedicated to helping more and more people experience financial well-being.

Company Size: 10,001+ employees. As a large organization, BlackRock offers extensive resources and opportunities for professional growth.

Founded: 1988. BlackRock has a rich history and established reputation in the financial services industry.

Company Description:

• BlackRock helps millions of people invest to build savings that serve them throughout their lives.
• Its global investments platform offers clients access to the world’s markets while making investing easier and more affordable.
• With offices in more than 40 countries, BlackRock’s global expertise helps clients navigate changing markets to stay ahead of the curve.

Company Specialties:

• Investment Management
• Technology Solutions
• Financial Well-being

Company Website: www.blackrock.com

ASSUMPTION: BlackRock’s extensive global presence and resources provide ample opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Aladdin Product Marketing team and collaborates with global marketing teams for campaign execution.

Work Arrangement: Hybrid (4 days in office, 1 day remote). This arrangement offers flexibility while maintaining a strong on-site presence for collaboration and learning.

Growth Opportunities:

• Advancement within the marketing department or broader organization
• Expanding skills and expertise in digital marketing, campaign management, and data analysis
• Potential to lead high-priority initiatives and drive continuous improvement

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in digital marketing and campaign management.

🌍 Location & Work Environment

Office Type: Hybrid (Mumbai office with remote flexibility)

Office Location(s): MU8-South (A) Wing, 7-10 Floor, Nesco IT Park Tower 4, Western Express Highway, Mumbai

Geographic Context:

• Mumbai is the financial capital of India and offers a vibrant, multicultural environment.
• The office location is in the heart of the city, providing easy access to amenities and public transportation.
• Mumbai’s diverse economy and business ecosystem offer ample opportunities for professional growth and networking.

Work Schedule: Full-time (40 hours/week) with a hybrid work arrangement (4 days in office, 1 day remote)

ASSUMPTION: Mumbai’s dynamic business environment and BlackRock’s global presence provide an ideal setting for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Technical skills in Eloqua, Adobe Target, and Power BI
• Campaign management and data analysis expertise
• Communication and interpersonal skills
• Problem-solving and troubleshooting abilities

Application Tips:

• Highlight relevant experience and achievements in digital marketing operations and campaign management.
• Tailor your resume to emphasize skills and experiences that match the required qualifications.
• Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity.

ATS Keywords: Digital Marketing, Campaign Management, Eloqua, Adobe Target, Power BI, Data Visualization, Marketing Operations, Product Marketing

ASSUMPTION: BlackRock’s recruitment process is designed to assess candidates’ technical skills, cultural fit, and alignment with the company’s mission and values.

🛠️ Tools & Technologies

• Eloqua
• Adobe Target
• Power BI
• Adobe Analytics (preferred)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Put Clients First
• Act Like an Owner
• Do the Right Thing

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Continuously learning and improving

Self-Assessment Questions:

• How do you align with BlackRock’s core values, particularly ‘Put Clients First’ and ‘Act Like an Owner’?
• How comfortable are you working in a hybrid environment, balancing on-site collaboration with remote work?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: BlackRock seeks candidates who embody their core values and thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Managing multiple campaign requests and ensuring timely delivery
• Keeping up with frequent updates and enhancements in Eloqua, Adobe Target, and Power BI
• Balancing on-site collaboration with remote work in a hybrid environment
• Adapting to a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges require strong organizational skills, attention to detail, and the ability to thrive in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• This role differs from other marketing operations positions in its focus on campaign execution using Eloqua and Adobe Target, as well as data visualization with Power BI.
• Industry-specific context: BlackRock’s global presence and extensive resources provide unique opportunities for professional growth and development.
• Career path comparison: This role offers a clear path for advancement within the marketing department and the broader organization.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted re-engagement campaign using Eloqua and Adobe Target
• Creating and maintaining Power BI dashboards to analyze campaign performance and user behavior
• Collaborating with cross-functional teams to optimize client engagement and campaign performance

ASSUMPTION: These sample projects reflect the core responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role contribute to BlackRock’s overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the Aladdin Product Marketing team collaborate with other departments and global marketing teams?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does BlackRock support work-life balance and employee well-being in a hybrid work environment?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, while also providing valuable insights into the position and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, emphasizing your fit for the required qualifications
• Prepare a cover letter that demonstrates your understanding of the role and enthusiasm for the opportunity
• Prepare for the interview by researching BlackRock, the role, and the team, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.