S

Digital Marketer / Growth Hacker Freelancer

Startupbootcamp
Full-time
Remote
Worldwide

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketer / Growth Hacker Freelancer

πŸ”Ή Company: Startupbootcamp

πŸ”Ή Location: Remote (Brazil-based) working with European team

πŸ”Ή Job Type: Freelance Contract

πŸ”Ή Category: 🌐 Digital Marketing, πŸš€ Growth Marketing, πŸ§ͺ Growth Hacking


πŸ“Œ Essential Job Details

πŸš€ Job Overview

Startupbootcamp, the world's 3rd largest startup accelerator, is seeking a Digital Marketer/Growth Hacker to enhance their online presence, optimize marketing campaigns, and implement data-driven growth strategies. This remote freelance role connects a Brazil-based professional with their European team, offering the opportunity to make significant impact in a fast-paced, innovative environment focused on global startup acceleration.

πŸ“‹ Key Responsibilities

βœ… Develop and execute multi-channel growth marketing campaigns (SEO, PPC, social media, email)

βœ… Analyze campaign performance and optimize based on data-driven insights

βœ… Manage social media accounts and create engaging content to increase brand awareness

βœ… Optimize website through A/B testing, landing page improvements, and conversion rate optimization

βœ… Plan and execute email marketing campaigns for lead nurturing and retention

βœ… Conduct keyword research and implement SEO optimization for content

βœ… Track key performance metrics (CTR, CAC, LTV, etc.) and report on marketing ROI

βœ… Experiment with innovative growth strategies, tools, and tactics

βœ… Collaborate cross-functionally with design, product, and sales teams

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in digital marketing, growth hacking, or related roles

Skills:

  • Hands-on experience with PPC platforms (Google Ads, Meta Ads, LinkedIn Ads)
  • SEO, keyword research, and content marketing knowledge
  • Strong analytics skills (Google Analytics, Google Tag Manager, Hotjar)
  • Email marketing platform proficiency (Mailchimp, HubSpot, etc.)
  • A/B testing and conversion rate optimization understanding
  • Creative, experimental mindset
  • Excellent English communication skills
  • Landing page builder experience (Wix, Webflow, etc.) is a plus

πŸ’° Compensation & Benefits

Salary Range: Not specified

Benefits: Not specified

Industry Comparison: Not specified

ASSUMPTION: As a freelance position based in Brazil working with a European company, compensation is likely to be competitive relative to Brazilian market rates for digital marketing specialists, while potentially lower than European rates for similar roles.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: World's 3rd largest startup accelerator with 20+ global offices

Company Size: Global organization with multiple offices worldwide

Company Stage: Established (founded in 2010) but with ambitious growth goals

ASSUMPTION: Based on their stated goal of becoming the world's leading accelerator and launching 100,000 startups by 2030, Startupbootcamp appears to be in a significant growth phase despite being well-established in the accelerator space.

πŸ“Š Role Analysis

Career Level: Mid to Senior level based on 3+ years experience requirement

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Not explicitly stated, but likely includes professional development in a global innovation ecosystem

ASSUMPTION: This role likely reports to a Marketing Director or Head of Growth, working within a distributed marketing team structure that spans both Brazilian and European operations.

🌍 Location & Work Environment

Office Type: Fully remote

Geographic Context: Brazil-based freelancer working with European team

Work Schedule: Not specified

Regional Considerations: Will require coordination across time zones between Brazil and Europe

ASSUMPTION: This role likely requires flexibility in working hours to accommodate overlap with European business hours, which may include early morning meetings for the Brazil-based professional.

πŸ’Ό Interview & Application Insights

Typical Process: Application review, interviews, and assessments conducted in English

Key Assessment Areas: Digital marketing expertise, analytical capabilities, creative growth strategies, cross-cultural communication skills

Application Tips: Submit CV and short motivation letter/video highlighting fit for the role

ATS Keywords: growth hacking, digital marketing, PPC, SEO, Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, email marketing, A/B testing, conversion optimization

ASSUMPTION: Given the cross-cultural nature of the role, demonstrating excellent communication skills and comfort working across time zones will likely be key differentiators in the selection process.

πŸ› οΈ Tools & Technologies

β€’ PPC Platforms: Google Ads, Meta Ads, LinkedIn Ads

β€’ Analytics: Google Analytics, Google Tag Manager, Hotjar

β€’ Email Marketing: Mailchimp, HubSpot

β€’ Landing Page Builders: Wix, Webflow

β€’ SEO Tools: Likely includes tools like SEMrush, Ahrefs, or Moz

β€’ Social Media Management Platforms

ASSUMPTION: While not explicitly mentioned, proficiency with project management and collaboration tools (like Asana, Trello, Slack) is likely expected for remote coordination.

πŸ‘” Cultural Fit Considerations

Company Values: Innovation, entrepreneurship, global mindset, growth focus

Work Style: Fast-paced, experimental, creative, data-driven, collaborative across teams and regions

Self-Assessment:

  • Am I comfortable with experimentation and rapid iteration?
  • Do I thrive in environments that balance creativity with analytical rigor?
  • Can I effectively communicate and collaborate with international teams?
  • Am I passionate about the startup ecosystem and innovation?

ASSUMPTION: Based on their accelerator focus and growth ambitions, Startupbootcamp likely values agility, innovation, and metrics-driven performance in their team members.

⚠️ Potential Challenges

β€’ Managing time zone differences between Brazil and Europe

β€’ Balancing multiple marketing channels and responsibilities simultaneously

β€’ Working independently while maintaining alignment with global teams

β€’ Adapting growth strategies across different cultural contexts and markets

β€’ Setting boundaries as a freelancer in a fast-paced environment

ASSUMPTION: These challenges reflect typical remote freelancer dynamics when working with international teams, especially in growth-focused roles requiring both creativity and analytical skills.

πŸ“ˆ Similar Roles Comparison

This role combines elements of several related positions:

β€’ Growth Marketer: More focused on experimentation and optimization than traditional digital marketing roles

β€’ Performance Marketing Manager: Similar focus on metrics and campaign optimization, but this role has broader growth responsibilities

β€’ Digital Marketing Specialist: This role requires more growth hacking and strategic thinking than typical specialist positions

β€’ Marketing Automation Expert: Shares focus on optimization and analytics, but with broader channel responsibility

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

πŸ“ Sample Projects

β€’ Developing and optimizing a multi-channel acquisition strategy for startup accelerator programs

β€’ Creating A/B tests for landing pages to improve program application conversion rates

β€’ Building automated email nurture campaigns for startup founders in the ecosystem

β€’ Implementing SEO strategies to increase organic visibility for accelerator programs

β€’ Designing and executing social media campaigns to boost brand awareness across global markets

ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and Startupbootcamp's core business.

❓ Key Questions to Ask During Interview

1. How do you measure success for marketing initiatives across different accelerator programs and regions?

2. What are the most significant growth challenges Startupbootcamp is currently facing in reaching your 2030 goals?

3. How autonomous is this role in terms of testing new marketing strategies and allocating resources?

4. How does the marketing team collaborate with other departments, particularly across different time zones?

5. What specific growth experiments have been most successful for Startupbootcamp in the past year?

6. How does the company support professional development for remote freelancers?

ASSUMPTION: These questions are suggested based on the growth-focused nature of the role and remote working arrangement.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

1. Prepare your application: Create a tailored CV highlighting your digital marketing and growth hacking experience, with special emphasis on measurable results.

2. Craft a compelling motivation letter or video: Focus on why you're specifically interested in Startupbootcamp's mission and how your experience aligns with their growth goals.

3. Optimize for ATS: Ensure your resume includes key terms like "growth hacking," "digital marketing," "campaign optimization," "SEO," "PPC," and specific tool names mentioned in the listing.

4. Research Startupbootcamp: Review their programs, recent accelerator cohorts, and corporate innovation initiatives to demonstrate knowledge during interviews.

5. Prepare for remote collaboration questions: Be ready to discuss your experience working across time zones and with distributed teams.

6. Portfolio preparation: Compile examples of successful growth marketing campaigns you've executed, with clear metrics showing impact.