Digital Marketer (PPC and Social media)

📌 Core Information

🔹 Job Title: Digital Marketer (PPC and Social Media)

🔹 Company: BruntWork

🔹 Location: Philippines (Remote)

🔹 Job Type: Independent Contractor

🔹 Category: Marketing

🔹 Date Posted: June 13, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Google Ads campaigns across search and display networks
• Developing and executing social media marketing strategies across multiple platforms
• Engaging with online communities and providing regular performance reports
• Collaborating with SEO initiatives to ensure aligned digital strategy

ASSUMPTION: This role requires a strong focus on both PPC and social media marketing, with a balance between strategic planning and hands-on execution.

📋 Key Responsibilities

✅ Plan, manage, and optimize Google Ads campaigns across search and display networks

✅ Develop and execute social media marketing strategies across platforms like Facebook, Instagram, and LinkedIn

✅ Schedule and publish content consistently using social media scheduling tools

✅ Engage with online communities by responding to comments, messages, and inquiries

✅ Create and optimize paid ad strategies across both Google Ads and social platforms

✅ Monitor performance and implement A/B testing to improve campaign ROI

✅ Provide regular reports on campaign performance, growth metrics, and engagement

✅ Coordinate efforts with SEO initiatives to ensure aligned digital strategy

✅ Ensure all campaigns are optimized for both performance and SEO compatibility

ASSUMPTION: This role requires a high level of self-management and the ability to work independently, with a focus on delivering results and meeting deadlines.

🎯 Required Qualifications

Education: Not specified

Experience: Proven experience managing Google Ads and social media marketing (Applicants must submit portfolios)

Required Skills:

• Strong knowledge of PPC best practices, conversion tracking, and ad performance optimization
• Proficiency in content scheduling, community management, and platform analytics
• Excellent written and spoken English communication skills
• Ability to work independently and meet deadlines in a Pacific Time Zone schedule
• Comfortable with analytics tools to track KPIs and report results

Preferred Skills:

• Familiarity with SEO best practices
• Experience working remotely with international teams

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field may be beneficial but not required for this role.

💰 Compensation & Benefits

Salary Range: PHP 11,000 per month (approximately USD 200 per week, based on current exchange rates)

Benefits:

• Permanent work from home
• Immediate hiring
• Steady freelance job

Working Hours: 20 hours per week, flexible during business hours (6am-6pm Santa Clarita, CA time) with at least 2 hours overlap

ASSUMPTION: The salary range provided is an estimate based on the given hourly rate and standard full-time work hours. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 5,001-10,000 employees

Founded: 2020

Company Description:

• BruntWork specializes in connecting independent contractors with remote, outsourced work opportunities from US, Australian, Canadian, New Zealand, and UK companies.
• The company offers permanent work-from-home positions and manages government contributions and taxes for its contractors.
• BruntWork deploys successful candidates to various overseas clients, with performance being a key factor in success.

Company Specialties:

• Outsourcing and remote work

Company Website: www.bruntworkcareers.co

ASSUMPTION: BruntWork's focus on remote work and independent contractors makes it an attractive option for those seeking flexible, work-from-home opportunities.

📊 Role Analysis

Career Level: Mid-level digital marketing role with a focus on PPC and social media marketing

Reporting Structure: Independent contractor reporting directly to the client

Work Arrangement: Fully remote, with flexible hours and a requirement for at least 2 hours overlap with the client's business hours

Growth Opportunities:

• Potential to take on additional responsibilities or projects as experience and performance grow
• Opportunity to work with diverse international clients and teams

ASSUMPTION: This role offers the opportunity for professional growth and development within the digital marketing field, with a focus on PPC and social media marketing.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Philippines

Geographic Context:

• The Philippines offers a favorable time zone for collaboration with international clients
• The country has a strong English proficiency, making it an ideal location for remote work with international companies
• The cost of living in the Philippines is generally lower than in many other countries, potentially allowing for a higher standard of living on a lower salary

Work Schedule: 20 hours per week, with flexible hours during business hours (6am-6pm Santa Clarita, CA time) and a requirement for at least 2 hours overlap

ASSUMPTION: The remote work environment and flexible hours offered by this role make it an attractive option for those seeking a better work-life balance or the ability to work from anywhere.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Portfolio review and initial screening
• Interview with BruntWork representative
• Deployment to client for further assessment

Key Assessment Areas:

• Portfolio quality and relevance
• Communication skills and cultural fit
• Technical skills and knowledge of PPC and social media marketing
• Ability to work independently and meet deadlines

Application Tips:

• Ensure your portfolio demonstrates a strong track record of successful Google Ads and social media marketing campaigns
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare for interview questions that assess your technical knowledge, communication skills, and cultural fit

ATS Keywords: Google Ads, PPC, Social Media Marketing, Campaign Management, Performance Optimization, A/B Testing, SEO, Community Management, Analytics

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on portfolio quality and technical skills. Applicants should be prepared to demonstrate their expertise and passion for digital marketing.

🛠️ Tools & Technologies

• Google Ads platform
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Analytics tools (e.g., Google Analytics, Facebook Insights, LinkedIn Analytics)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the client's preferences and the nature of the projects assigned.

👔 Cultural Fit Considerations

Company Values:

• Flexibility and work-life balance
• International collaboration and diversity
• Performance-driven and results-oriented

Work Style:

• Independent and self-motivated
• Adaptable and comfortable working with international teams
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do I have a proven track record of successful Google Ads and social media marketing campaigns?
• Am I comfortable working independently and meeting deadlines in a remote environment?
• Do I have strong communication skills and the ability to collaborate effectively with international teams?

ASSUMPTION: BruntWork's focus on remote work and independent contractors makes it an attractive option for those seeking flexible, work-from-home opportunities. Applicants should be self-motivated, adaptable, and comfortable working independently.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Adapting to different client preferences and work environments
• Working with international teams and dealing with time zone differences
• Ensuring consistent performance and results across multiple campaigns

ASSUMPTION: The independent contractor nature of this role may present unique challenges, such as managing multiple projects and clients simultaneously and adapting to different work environments. Applicants should be comfortable with self-management and able to prioritize their time effectively.

📈 Similar Roles Comparison

• This role is similar to other digital marketing positions, with a focus on PPC and social media marketing
• However, the independent contractor nature of this role may offer more flexibility and work-life balance than traditional full-time positions
• Applicants should consider their career goals and personal preferences when deciding whether this role is the right fit for them

ASSUMPTION: While this role shares many similarities with other digital marketing positions, the independent contractor nature of the role may offer unique benefits and challenges. Applicants should carefully consider their career goals and personal preferences when deciding whether this role is the right fit for them.

📝 Sample Projects

• Managing a Google Ads campaign for an e-commerce client, with a focus on optimizing conversion rates and reducing cost per acquisition
• Developing and executing a social media marketing strategy for a B2B software company, with a focus on increasing brand awareness and generating leads
• Creating and optimizing paid ad strategies for a non-profit organization, with a focus on maximizing ROI and driving donations

ASSUMPTION: The specific projects assigned to this role may vary depending on the client's needs and the nature of the campaigns. Applicants should be prepared to adapt to different project requirements and work environments.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the client's overall marketing strategy?
• What are the most important metrics for success in this role?
• How does BruntWork support its independent contractors in their professional development?
• What are the expectations for communication and collaboration with the client and other team members?

ASSUMPTION: Applicants should use the interview process to gather as much information as possible about the role, the client, and the work environment. This will help them make an informed decision about whether the role is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a portfolio demonstrating your successful Google Ads and social media marketing campaigns
• Tailor your resume and cover letter to highlight your relevant skills and experience
• Prepare for interview questions that assess your technical knowledge, communication skills, and cultural fit
• Follow up with BruntWork after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.