📌 Core Information
🔹 Job Title: Digital Marketing Analyst
🔹 Company: Epicor Software Corporation
🔹 Location: Monterrey, Nuevo León, Mexico
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry to Mid-Level
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Migrating content from one CMS to another while ensuring accuracy and consistency
- Applying HTML and CSS to maintain proper structure and styling
- Collaborating with the project team to support a smooth content transition
- Working independently while staying aligned with the project team
ASSUMPTION: This role is focused on content migration and requires minimal strategic decision-making, making it suitable for entry to mid-level candidates.
📋 Key Responsibilities
✅ Migrate content from one CMS to another, following detailed guidelines
✅ Ensure content follows design patterns, formatting rules, and best practices
✅ Apply HTML and CSS to maintain proper structure and styling
✅ Maintain metadata, tagging, and taxonomy to support searchability
✅ Perform quality checks to confirm accuracy and consistency
✅ Identify and troubleshoot migration issues
✅ Collaborate with the project team to support a smooth content transition
ASSUMPTION: The role involves repetitive tasks with a clear process, allowing for minimal supervision and room for improvement over time.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 0-2 years of experience in digital marketing or a related field
Required Skills:
- B2-level English or higher
- Experience with CMS platforms (Optimizely or Episerver preferred)
- Basic HTML and CSS skills
- Strong attention to detail and ability to follow structured processes
- Basic understanding of tagging, metadata, and taxonomy
Preferred Skills:
- Experience with content migration projects
- Familiarity with SEO best practices
ASSUMPTION: While experience with content migration is preferred, the role's clear guidelines make it accessible for candidates with relevant skills but limited experience.
💰 Compensation & Benefits
Salary Range: The average salary for a Digital Marketing Analyst in Monterrey, Mexico, is around MXN 40,000 - 60,000 per month. This role's experience level and industry-standard benefits suggest a salary within this range.
Benefits:
- Health and Wellness: Comprehensive health and wellness benefits
- Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally
- Career Development: Free LinkedIn Learning licenses for everyone, along with a Mentoring Program to boost personal development
- Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development
- Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership
- Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect
- Global Mobility: Comprehensive support for international relocations and permanent residency processes
Working Hours: Full-time, with flexible hybrid work arrangement (office days not specified)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Software and IT services, focusing on enterprise resource planning (ERP) and business software solutions
Company Size: Small (50-249 employees), which means applicants can expect a more personal work environment with closer collaboration among teams
Founded: 1984, with a rich history in providing innovative business solutions for over three decades
Company Description:
- Epicor Software Corporation is a global business software company dedicated to helping businesses grow and transform
- They provide industry-specific enterprise software to promote business growth and transformation
- Their solutions include enterprise resource planning (ERP), manufacturing execution systems (MES), supply chain management (SCM), and more
Company Specialties:
- Enterprise Resource Planning (ERP)
- Manufacturing Execution Systems (MES)
- Supply Chain Management (SCM)
- Business Intelligence and Analytics
Company Website: epicor.com
ASSUMPTION: Epicor's focus on industry-specific solutions and global presence indicates a strong commitment to serving diverse business needs.
📊 Role Analysis
Career Level: Entry to Mid-Level, with opportunities for growth and development within the marketing department
Reporting Structure: This role may report directly to the Marketing Manager or a similar position, depending on the company's organizational structure
Work Arrangement: Hybrid, with a mix of on-site and remote work, allowing for flexibility and better work-life balance
Growth Opportunities:
- As the company grows, there may be opportunities for the role to evolve into a more strategic marketing position
- With experience, the candidate may have the chance to lead projects or mentor new team members
- Epicor's internal mobility program (25% of positions filled internally) offers opportunities for career progression within the company
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role attractive for candidates seeking a balance between work flexibility and career advancement.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work
Office Location(s): Monterrey, Nuevo León, Mexico
Geographic Context:
- Monterrey is the capital and largest city of the state of Nuevo León, located in northeastern Mexico
- The city is known for its industrial and technological development, with a strong focus on manufacturing and IT services
- Monterrey offers a mix of urban and natural environments, with mountains, parks, and cultural attractions
Work Schedule: Full-time, with flexible hybrid work arrangement (office days not specified)
ASSUMPTION: The hybrid work environment and location in Monterrey provide a good balance between professional growth and quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the marketing team or department head
Key Assessment Areas:
- Technical skills in content migration, HTML, and CSS
- Attention to detail and ability to follow structured processes
- Communication and collaboration skills
- Cultural fit and alignment with Epicor's values
Application Tips:
- Highlight relevant experience with CMS platforms, content migration, and digital marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for the interview by researching Epicor's company culture, values, and recent projects
ATS Keywords: Digital Marketing, Content Migration, CMS Platforms, HTML, CSS, Attention to Detail, Metadata, Tagging, Taxonomy, Quality Checks, Troubleshooting, Collaboration, B2 English, Best Practices, Design Patterns, Structured Processes
ASSUMPTION: The interview process is likely to focus on technical skills, attention to detail, and cultural fit, with a strong emphasis on the candidate's ability to follow structured processes.
🛠️ Tools & Technologies
- CMS Platforms: Optimizely, Episerver
- HTML and CSS
- Metadata and Taxonomy Tools (e.g., Schema.org, Google Search Console)
- Collaboration Tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies for this role are primarily web-based and industry-standard, making it accessible for candidates with relevant skills but limited experience.
👔 Cultural Fit Considerations
Company Values:
- Proactive: Taking initiative and being responsive to change
- Proud: Demonstrating confidence in our products, services, and people
- Partners: Collaborating with customers, colleagues, and communities to create mutual success
Work Style:
- Structured: Following established processes and guidelines
- Collaborative: Working closely with team members to achieve common goals
- Adaptable: Being open to change and willing to learn new skills
Self-Assessment Questions:
- Do you have a strong attention to detail and the ability to follow structured processes?
- Are you comfortable working independently while staying aligned with a team?
- Do you thrive in a collaborative work environment and enjoy contributing to a diverse team?
ASSUMPTION: Epicor's company values emphasize proactivity, pride, and partnership, indicating a strong focus on collaboration and customer success. The work style preferences suggest a structured, collaborative, and adaptable environment.
⚠️ Potential Challenges
- Repetitive tasks may require strong attention to detail and focus to maintain accuracy and consistency
- The role may involve tight deadlines and project-specific goals, requiring effective time management and prioritization
- The hybrid work arrangement may present challenges in maintaining work-life balance, depending on the candidate's personal preferences and circumstances
- The company's small size may limit growth opportunities compared to larger organizations
ASSUMPTION: The potential challenges in this role are primarily related to task repetition, time management, work-life balance, and limited growth opportunities within a small company.
📈 Similar Roles Comparison
- Compared to other content migration roles, this position places a stronger emphasis on following structured processes and maintaining accuracy and consistency
- In the digital marketing industry, this role is more focused on tactical execution than strategic decision-making
- Career progression in this role may involve transitioning into more strategic marketing positions or specializing in content management
ASSUMPTION: This role is distinct from other content migration positions due to its focus on structured processes and accuracy. In the digital marketing industry, it is more tactical than strategic, offering opportunities for career growth in related areas.
📝 Sample Projects
- Migrating content from an outdated CMS to a new platform, ensuring all content follows design patterns, formatting rules, and best practices
- Collaborating with the project team to identify and troubleshoot migration issues, ensuring a smooth content transition
- Performing quality checks on migrated content to confirm accuracy and consistency, and addressing any identified discrepancies
ASSUMPTION: The sample projects provided are representative of the day-to-day tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content migration process and how this role fits into the broader marketing strategy?
- How does the marketing team collaborate with other departments, such as product or sales, to ensure consistent messaging and branding?
- What opportunities exist for professional development and growth within the marketing department and the company as a whole?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- Can you provide an example of a recent content migration project and the challenges faced by the team?
ASSUMPTION: The key questions to ask during the interview focus on understanding the role's context within the marketing department, career growth opportunities, work-life balance, and project-specific challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with CMS platforms, content migration, and digital marketing
- Prepare for the interview by researching Epicor's company culture, values, and recent projects
- Follow up with the recruiter, Mariana Alexa Rodríguez Puente, after one week if you haven't heard back regarding your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
