Digital Marketing Analyst

📌 Core Information

🔹 Job Title: Digital Marketing Analyst

🔹 Company: Designit

🔹 Location: Dallas, Texas, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Liaising between marketing, development teams, and external partners for ad tech initiatives
• Implementing and managing ad tech pixels, ensuring compliance with privacy laws
• Monitoring and analyzing campaign performance, defining success metrics
• Collaborating with stakeholders to understand business goals and develop viable solutions
• Establishing best practices for ad tech work and data quality on online channels

ASSUMPTION: This role requires a strong understanding of ad technology, web analytics, and project management. Familiarity with HTML, JavaScript, and tools like Tealium Tag Manager is essential.

📋 Key Responsibilities

✅ Work closely with the marketing team to gather and document requirements for ad tech pixel implementation

✅ Translate business requirements into clear, concise technical specifications and implement or update tags

✅ Investigate issues with pixels not firing properly due to changes on application pages

✅ Collaborate with application product teams to ensure ad tech placements function as expected

✅ Partner with legal and privacy teams to ensure ad tech implementations comply with applicable privacy laws

✅ Regularly monitor compliance to ensure ongoing adherence to privacy regulations and industry standards

✅ Oversee the execution of switch-overs with developers and ensure proper testing for pixel functionality

✅ Lead initiatives like the LiveRamp Authenticated Traffic Solution (ATS) by coordinating with the LiveRamp vendor

✅ Experience in enhanced Conversion and CAPI, assessing implementation requirements, technical feasibility, and alignment with business needs and privacy regulations

✅ Implement innovative solutions to optimize ad tech initiatives

✅ Define success metrics for each initiative and collaborate with data teams to monitor, report, and analyze campaign performance

✅ Maintain detailed documentation of pixels and measurement strategies

✅ Establish best practices for ad tech work and data quality on online channels, configuring analytics technology, and interpreting data

✅ Work with marketing stakeholders to understand business goals and develop viable tracking requirements

✅ Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Statistics, Mathematics, Computer Science, Marketing, or related field

Experience: 1-3 years of experience in ad operations, digital marketing, or web analytics

Required Skills:

• Familiarity with HTML, JavaScript, and other web technologies related to ad tech
• Experience with Tealium Tag Manager or similar tools
• Experience managing analytic and/or development projects

Preferred Skills:

• Experience with dynamic pixel implementations and familiarity with tools like LiveRamp, Enhanced Conversion, and CAPI
• Experience working with external vendors to ensure successful implementation of ad tech solutions
• Awareness of best practices for tracking and attribution in a Cookieless environment
• Ability to manage multiple projects simultaneously with a focus on delivering results within established timelines

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: $25-$34 per hour. This range is indicative and subject to evaluation during the interview process, considering the candidate's range and depth of experience, business and market financials, and internal pay parity.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Dynamic and collaborative work environment

Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available based on team needs and project demands.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's assessment during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services. Designit specializes in brand and graphic design, business strategy, service and customer experience design, product and industrial design, digital design and technology, architecture and space design, organizational design, professional education, creative technology, and product design.

Company Size: Medium-sized company with 501-1,000 employees. This size offers a balance between a structured environment and opportunities for growth and innovation.

Founded: Designit was founded in 1991 and has since grown into an award-winning experience innovation company with creativity at its core.

Company Description:

• Designit uses its expertise in strategy, design, marketing, and tech to create bespoke solutions to complex client problems
• Clients include BMW, Kraft-Heinz, and Microsoft
• Designit is committed to creating positive change and turning innovation into progress that can be shared by all

Company Specialties:

• Brand and Graphic design
• Business Strategy and Venture design
• Service and Customer Experience Design
• Product and Industrial Design
• Digital Design and Technology
• Architecture and Space Design
• Organizational Design
• Professional Education
• Creative Technology
• Product Design
• Brand Strategy
• Design Research
• UX Design
• CMX
• Design Research
• Sustainability
• and Do No Harm

Company Website: www.designit.com

ASSUMPTION: Designit's focus on creativity, innovation, and positive change makes it an attractive employer for candidates seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: Early to mid-career level. This role offers opportunities for growth and development within the marketing and analytics fields.

Reporting Structure: The Digital Marketing Analyst will report directly to the Digital Analytics Implementation team under the Data group.

Work Arrangement: On-site, full-time position. Flexible hours may be available based on team needs and project demands.

Growth Opportunities:

• Advancement within the marketing and analytics departments
• Expansion of skills and expertise through collaboration with diverse teams
• Potential leadership roles as the company continues to grow and innovate

ASSUMPTION: The Digital Marketing Analyst role offers a strong foundation for a career in marketing and analytics, with ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Designit's Dallas office is a collaborative and dynamic workspace, fostering creativity and innovation.

Office Location(s): Bygmestervej 61, Copenhagen, 2400, DK; 18, Raoul Wallenberg St, Tel Aviv, IL; Calle de Joaquín María López, 8, Bis, Madrid, Comunidad de Madrid 28015, ES; Steinerstrasse 15, Building F, Munich, 81369, DE; Fiskerivej 2 H, 8000 Aarhus, Aarhus, CVR 14650091, DK; Wipro Limited - SEZ, S1 - 2nd Floor, A Wing, Ambalipura - Sarjapur Road, Hadosiddapura, Kodathi, Bengaluru, Karnataka 560099, IN; 77 Sands St,, 11th Floor, Brooklyn, New York 11201, US; Akersbakken 12, Sankt Hanshaugen, Oslo 0172, NO; 44a Foveaux St, Surry Hills, New South Wales 2010, AU; 1 George Street, #15-06, Singapore, 049145, SG; 27 Corsham Street, London, England N1 6DR, GB; 2277 158th Ct NE, Bellevue, Washington 98008, US; 80 Dorcas Street, South Melbourne, Victoria 3006, AU

Geographic Context:

• Dallas, Texas, United States
• Diverse and multicultural city with a strong job market and numerous opportunities for professional growth
• Home to numerous Fortune 500 companies and a thriving tech industry

Work Schedule: Full-time, typically 40 hours per week. Flexible hours may be available based on team needs and project demands.

ASSUMPTION: Designit's Dallas office offers a dynamic and collaborative work environment, with ample opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team and potential colleagues
• Final interview with the director of the Digital Analytics Implementation team

Key Assessment Areas:

• Technical skills and knowledge of ad technology, web analytics, and project management
• Problem-solving skills and ability to manage multiple projects simultaneously
• Communication and collaboration skills, both written and verbal
• Alignment with Designit's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of ad technology and web analytics in your application materials
• Prepare for behavioral and technical interview questions related to ad tech, web analytics, and project management
• Research Designit's company values and culture to ensure a strong fit

ATS Keywords: Ad Technology, Pixel Tracking, Privacy Compliance, HTML, JavaScript, Web Analytics, Tealium Tag Manager, Project Management, Data Analysis, Campaign Performance, Dynamic Pixel Implementations, Attribution Tracking

ASSUMPTION: Designit's application process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Tealium Tag Manager
• HTML, JavaScript, and other web technologies related to ad tech
• Ad tech platforms (e.g., Facebook, Floodlight, LiveRamp)
• Web analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Impact
• Curiosity
• Courage

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on collaboration and teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• How do you approach challenges and setbacks in your work?
• Can you provide an example of a time when you had to manage multiple projects simultaneously?
• How do you ensure the accuracy and quality of data in your work?

ASSUMPTION: Designit values candidates who align with their company values and thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with tight deadlines
• Keeping up with the rapidly evolving ad tech landscape
• Ensuring compliance with privacy laws and regulations
• Collaborating effectively with diverse teams, including marketing, development, and external partners

ASSUMPTION: The Digital Marketing Analyst role presents unique challenges that require strong project management, technical, and communication skills.

📈 Similar Roles Comparison

• Digital Marketing Analyst vs. Web Analyst: Both roles focus on data analysis and interpretation, but the Digital Marketing Analyst role is more focused on ad technology and campaign performance
• Industry-specific context: Designit's focus on creativity and innovation sets it apart from other companies in the design services industry
• Career path comparison: The Digital Marketing Analyst role offers opportunities for growth and development within the marketing and analytics fields

ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Designit's company culture is essential for candidates considering this position.

📝 Sample Projects

• Implementing and managing ad tech pixels for a large-scale e-commerce platform
• Collaborating with external vendors to ensure successful implementation of ad tech solutions for a global marketing campaign
• Developing and implementing innovative solutions to optimize ad tech initiatives for a leading tech company

ASSUMPTION: The Digital Marketing Analyst role offers a variety of projects and initiatives, allowing candidates to gain diverse experience and skills.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the Digital Marketing Analyst role fit into the overall marketing strategy and roadmap for the company?
• What opportunities are there for professional growth and development within the marketing and analytics departments?
• How does Designit support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and the company, and provides valuable information about the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and technical interview questions related to ad tech, web analytics, and project management
• Research Designit's company values and culture to ensure a strong fit
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.