Digital Marketing Analyst

📌 Core Information

🔹 Job Title: Digital Marketing Analyst

🔹 Company: Medical Air Services Association, Inc

🔹 Location: Sunrise, Florida, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Analyzing digital campaign performance to drive strategic decisions
• Managing digital RSVP campaign operations and aligning them with field team needs
• Optimizing landing pages and building real-time dashboards for performance visualization
• Collaborating with various teams to ensure seamless lead handoff and end-to-end tracking
• Presenting insights and recommendations to internal stakeholders

ASSUMPTION: This role requires a strong blend of analytical and marketing skills, with a focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Track and report on digital campaign performance across various platforms (Meta, Google, Programmatic, etc.)

✅ Administer digital RSVP campaign operations, including data processing, targeting, and field team coordination

✅ Conduct A/B testing on landing pages and optimize performance with agency partners

✅ Develop and maintain real-time dashboards using tools like Excel and Looker Studio to visualize lead flow, campaign ROI, and other performance metrics

✅ Automate lead routing and improve sales coordination using tools like HubSpot, Zapier, and Unbounce

✅ Set up and quality assure digital campaigns, ensuring budget pacing, audience selection, and performance tracking

✅ Coordinate with SalesOps, BI, Call Center, and other teams to ensure seamless lead handoff and end-to-end tracking

✅ Deliver insights and recommendations to internal stakeholders through presentations and ad hoc reporting

ASSUMPTION: This role involves a mix of independent work and team collaboration, with a focus on data analysis, process improvement, and stakeholder communication.

🎯 Required Qualifications

Education: Associate degree or higher in Marketing, Data Analytics, or a related field (Bachelor’s degree preferred)

Experience: 2+ years in digital marketing analytics or marketing operations

Required Skills:

• Proficient in Excel (pivot tables, vlookups, charts)
• Familiarity with digital ad platforms like Meta Ads and Google Ads
• Detail-oriented with a passion for data accuracy, storytelling, and collaboration
• Ability to manage multiple projects and deadlines without sacrificing quality

Preferred Skills:

• Experience with Looker Studio, GA, HubSpot, Unbounce, or similar Martech tools

ASSUMPTION: Candidates should have a strong foundation in digital marketing and data analysis, with a proven track record of driving results through data-driven insights.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year (Based on industry standards for a Digital Marketing Analyst role with 2-5 years of experience in the Sunrise, FL area)

Benefits:

• Competitive base salary, bonuses, and comprehensive employee benefits programs
• Medical, dental, and vision insurance with highly rated carriers
• 401(k) program with a company match
• Paid time off
• Company-paid short-term disability, long-term disability, and basic life insurance
• Free MASA membership

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Air Services Association, Inc operates in the Insurance industry, focusing on emergency medical transportation insurance.

Company Size: MASA is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: MASA was founded in 1974 and has since grown into a global organization with 19 international locations, protecting over 2 million customers worldwide.

Company Description:

• MASA is committed to protecting families with compassion when others don't, offering emergency air coverage and medical transport solutions.
• The company fosters a professional and friendly company culture that supports a clear mission.
• MASA provides competitive benefits and opportunities for growth and success.

Company Specialties:

• Emergency transport coverage
• Emergency ambulance coverage
• Medical transport solutions

Company Website: https://www.masaaccess.com

ASSUMPTION: MASA's focus on customer care and compassion sets it apart in the insurance industry, creating a unique work environment for employees.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals seeking to grow their skills in digital marketing and data analysis.

Reporting Structure: The Digital Marketing Analyst reports directly to the Digital Acquisition Director.

Work Arrangement: This is a hybrid role, requiring on-site work in Sunrise, FL, with some flexibility for remote work.

Growth Opportunities:

• Expanding skills in digital marketing and data analysis
• Advancing to a senior or management role within the marketing department
• Exploring opportunities in related fields, such as data science or marketing strategy

ASSUMPTION: This role offers ample opportunities for professional growth and development within MASA's expanding organization.

🌍 Location & Work Environment

Office Type: MASA's headquarters is a modern office space in Sunrise, FL, with a collaborative and professional work environment.

Office Location(s): 1301 International Pkwy, Suite 300, Sunrise, FL 33323, US

Geographic Context:

• Sunrise, FL is located in Broward County, near Fort Lauderdale and Miami
• The area offers a mix of urban and suburban living, with easy access to beaches, cultural attractions, and outdoor activities
• Sunrise, FL has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility for hybrid work arrangements.

ASSUMPTION: The Sunrise, FL area offers a diverse range of housing options, cultural experiences, and recreational activities to suit various lifestyles.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the Digital Acquisition Director and/or other team members
• Final interview with the hiring manager

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing strategy and campaign management
• Communication and presentation skills
• Problem-solving and process improvement

Application Tips:

• Highlight relevant experience and skills in your resume, using specific examples and quantifiable achievements
• Tailor your cover letter to demonstrate your understanding of MASA's mission and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills

ATS Keywords: Digital Marketing Analytics, Data Analysis, Excel, Meta Ads, Google Ads, Looker Studio, HubSpot, Unbounce, Martech Tools, A/B Testing, Campaign Performance Tracking, Lead Scoring, Collaboration, Data Accuracy, Project Management

ASSUMPTION: MASA's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Excel
• Looker Studio
• HubSpot
• Zapier
• Unbounce
• Meta Ads
• Google Ads
• Programmatic ad platforms

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Compassion: MASA is committed to protecting families with compassion when others don't
• Collaboration: MASA fosters a collaborative work environment that supports a clear mission
• Professionalism: MASA maintains a professional and friendly company culture

Work Style:

• Data-driven: MASA values data-driven decision making and continuous improvement
• Collaborative: MASA encourages teamwork and cross-functional collaboration
• Adaptable: MASA is open to new ideas and embraces change to better serve its members

Self-Assessment Questions:

• Do you share MASA's commitment to compassionate customer care?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and continuous learning?

ASSUMPTION: Candidates who align with MASA's values and work style will be more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines while maintaining data accuracy and quality
• Adapting to changes in digital marketing trends and technologies
• Balancing the need for data-driven decision making with the need for timely campaign execution
• Navigating a hybrid work environment, with some days spent on-site and others working remotely

ASSUMPTION: These challenges can be overcome with strong organizational skills, a focus on continuous learning, and effective communication and collaboration with team members.

📈 Similar Roles Comparison

• Unlike some marketing roles, this position focuses heavily on data analysis and campaign performance tracking
• In the insurance industry, this role requires a strong understanding of member needs and a commitment to compassionate customer care
• Compared to other digital marketing analyst roles, this position offers opportunities for growth and development within MASA's expanding organization

ASSUMPTION: Candidates should consider how their skills and experiences align with the unique aspects of this role within MASA's organization.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize future campaigns
• Developing and maintaining real-time dashboards to visualize lead flow and campaign ROI
• Collaborating with agency partners to conduct A/B testing on landing pages and optimize performance
• Streamlining lead routing processes using tools like HubSpot, Zapier, and Unbounce

ASSUMPTION: These projects are representative of the types of tasks and responsibilities the Digital Marketing Analyst may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does MASA support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents succeeded in overcoming them?
• How does MASA ensure the accuracy and reliability of its data, and what processes are in place to maintain data quality?
• What is the expected timeline for onboarding and training for this role?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in digital marketing and data analysis
• Write a cover letter that demonstrates your understanding of MASA's mission and how your skills align with the role's requirements
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and teamwork skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.