HubSpot Marketing Automation Sr. Specialist

📌 Core Information

🔹 Job Title: HubSpot Marketing Automation Sr. Specialist

🔹 Company: Medical Air Services Association, Inc

🔹 Location: Sunrise, Florida, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading the design, execution, and optimization of marketing automation campaigns using HubSpot
• Building and refining multi-touch workflows to support lead conversion, member retention, and seminar attendance
• Collaborating with cross-functional teams to ensure campaigns are accurate, aligned, and ready to scale
• Managing HubSpot's backend architecture, improving data flows, and ensuring compliance
• Working in a fast-growing company with a clear mission and a collaborative, tech-forward marketing team

ASSUMPTION: This role requires a high level of HubSpot expertise and a strong background in marketing automation. The ideal candidate will have experience in field marketing, healthcare, insurance, or seminar-driven environments.

📋 Key Responsibilities

✅ Lead the design, execution, and ongoing optimization of marketing automation campaigns that drive real business outcomes

✅ Build and refine multi-touch workflows (email, SMS, landing pages, etc.) that support lead conversion, member retention, and seminar attendance

✅ Collaborate with teams across Marketing, Tech, and Seminar Operations to ensure campaigns are accurate, aligned, and ready to scale

✅ Manage HubSpot's backend architecture, improve data flows, and ensure compliance with relevant regulations

✅ Troubleshoot, optimize, and make sure everything from segmentation to compliance is on point

ASSUMPTION: This role involves a significant amount of data analysis and campaign optimization. The ideal candidate will be comfortable working with data and using it to inform decision-making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Data Science, or related field (or equivalent experience)

Experience: 5+ years of hands-on HubSpot experience (including workflows, segmentation, and reporting)

Required Skills:

• Proven ability to analyze performance and optimize campaigns through testing and data insights
• Experience with geotargeted or capacity-based routing (like geohashing) is a big plus
• Comfort working with CRM integrations, APIs, and third-party tools
• Strong project management and organizational skills
• Solid understanding of CAN-SPAM, TCPA, and GDPR compliance

Preferred Skills:

• Familiarity with HTML/CSS and email rendering best practices
• Experience in field marketing, healthcare, insurance, or seminar-driven environments

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.

💰 Compensation & Benefits

Salary Range: Based on the job description and company size, the estimated salary range for this role is $80,000 - $120,000 per year. This estimate is inclusive of the bonus structure mentioned in the job description.

Benefits:

• Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers
• 401(k) program with a company match
• Paid time off
• Company-paid short-term disability, long-term disability, and basic life insurance
• Free MASA membership

Working Hours: Full-time, typically 40 hours per week. This role is hybrid, with a mix of on-site and remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and company size. The actual salary may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Medical transportation insurance. MASA has been a leader in this industry since 1974, providing emergency medical transportation insurance to over 2 million members across the United States and the Caribbean.

Company Size: 201-500 employees. This size allows for a more personal work environment while still offering the resources and opportunities of a larger organization.

Founded: 1974. MASA has a long history in the medical transportation insurance industry and has established itself as a trusted provider.

Company Description:

• MASA is a close-knit team dedicated to "Protecting families with compassion when others don't."
• The company fosters a collaborative, innovative, and professional yet friendly company culture.
• MASA is committed to supporting its expanding base of members and supporting them in life's most critical moments.

Company Specialties:

• Emergency transport coverage
• Emergency ambulance coverage
• Medical transport solutions

Company Website: https://www.masaaccess.com/

ASSUMPTION: MASA's focus on compassion and protecting families in critical moments is likely to be reflected in the company's culture and work environment.

📊 Role Analysis

Career Level: Senior Specialist. This role is a senior-level position that requires a high level of expertise in marketing automation and HubSpot.

Reporting Structure: This role reports directly to the Marketing department and collaborates with teams across Marketing, Tech, and Seminar Operations.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with the specific arrangement to be determined by the company.

Growth Opportunities:

• As MASA continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a management role.
• The company's focus on innovation and experimentation may also present opportunities for professional development and growth.

ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for career advancement within MASA for the right candidate.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires a mix of on-site and remote work, with the specific arrangement to be determined by the company.

Office Location(s): 1301 International Pkwy, Suite 300, Sunrise, Florida 33323, US

Geographic Context:

• Sunrise, Florida, is a suburban city located in Broward County, Florida.
• The city is part of the Miami metropolitan area and offers a mix of urban and suburban living.
• Sunrise is home to several major corporations and has a diverse economy.

Work Schedule: Full-time, typically 40 hours per week. The specific work schedule for this hybrid role is to be determined by the company.

ASSUMPTION: The hybrid work arrangement for this role allows for a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• HubSpot expertise and marketing automation skills
• Data analysis and campaign optimization skills
• Collaboration and communication skills
• Problem-solving and troubleshooting skills

Application Tips:

• Highlight your HubSpot experience and provide specific examples of campaigns you've optimized and the results you've achieved.
• Tailor your resume to emphasize the skills and experience required for this role.
• Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills.

ATS Keywords: HubSpot, marketing automation, campaign optimization, data analysis, geotargeting, CRM integrations, APIs, project management, organizational skills, compliance, HTML, CSS, email rendering, field marketing, healthcare, insurance, seminar-driven

ASSUMPTION: The interview process for this role is likely to be comprehensive and focused on assessing the candidate's technical skills and cultural fit.

🛠️ Tools & Technologies

• HubSpot (primary tool for marketing automation)
• CRM integrations and APIs (for data management and flow)
• Third-party tools (for campaign optimization and troubleshooting)

ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company's needs and technologies change.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Collaboration
• Innovation

Work Style:

• Data-driven
• Experimental
• Performance-focused

Self-Assessment Questions:

• Do you thrive on building smart journeys and optimizing performance?
• Are you comfortable working with data and using it to inform decision-making?
• Do you enjoy collaborating with cross-functional teams and experimenting with new ideas?

ASSUMPTION: MASA's company culture is likely to be collaborative, innovative, and data-driven, with a strong focus on protecting families in critical moments.

⚠️ Potential Challenges

• The hybrid work arrangement may require some adjustment for candidates who are not used to balancing on-site and remote work.
• The role may involve working with sensitive data and compliance regulations, which can be complex and challenging at times.
• The company's fast growth may present challenges in terms of keeping up with the pace of change and adapting to new priorities.
• The role may require working with a diverse range of teams and stakeholders, which can present communication and collaboration challenges.

ASSUMPTION: The potential challenges of this role are likely to be outweighed by the opportunities for growth and impact that it presents.

📈 Similar Roles Comparison

• This role is similar to other marketing automation specialist roles, but it is unique in its focus on geotargeted or capacity-based routing and its application in the medical transportation insurance industry.
• Compared to other senior-level marketing roles, this role has a stronger focus on data analysis and campaign optimization.
• Career paths for this role may include moving into a management role within marketing or transitioning into a related field such as data analysis or business intelligence.

ASSUMPTION: The unique aspects of this role make it an attractive opportunity for candidates with a strong background in marketing automation and a interest in the medical transportation insurance industry.

📝 Sample Projects

• Developing and optimizing multi-touch workflows to support lead conversion, member retention, and seminar attendance
• Implementing geotargeted or capacity-based routing to improve event attendance and member engagement
• Collaborating with cross-functional teams to ensure campaign accuracy, alignment, and scalability
• Managing HubSpot's backend architecture and improving data flows to enhance campaign performance and compliance

ASSUMPTION: The specific projects for this role may vary depending on the company's priorities and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does MASA support work-life balance for its employees?
• What are the most challenging aspects of this role, and how has the current incumbent approached them?
• What opportunities are there for professional development and growth within MASA?
• How does MASA ensure the security and compliance of its data and campaigns?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help demonstrate your interest in the role and your fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paylocity job posting
• Tailor your resume to highlight your HubSpot experience and marketing automation skills
• Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.