Digital Marketing Analyst

📌 Core Information

🔹 Job Title: Digital Marketing Analyst

🔹 Company: Mondelēz International

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Executing brand strategy aligned with brand vision to drive sustainable growth
• Supporting profit and loss management and future business development plans
• Developing product and packaging initiatives, pricing strategies, and integrated marketing communication plans
• Collaborating with cross-functional global and regional teams

ASSUMPTION: This role requires a balance of commercial and strategic acumen, with a focus on delivering results autonomously and influencing stakeholders.

📋 Key Responsibilities

✅ Coordinate Snack Talk, Mondelēz’s always-on content hub for main brands

✅ Support the development of owned channel strategies (social media) for the brands

✅ Create agency briefings and oversee the execution of content plans

✅ Act as a liaison between marketing teams and agencies, ensuring integrated planning and high-quality deliverables

✅ Organize management processes and routines for Snack Talk, ensuring operational efficiency

✅ Serve as the main point of contact for social media governance processes, platform management, and social listening

✅ Conduct analyses and develop performance reports (monthly and annual) for always-on content

✅ Support the implementation of Consumer 1st Party Data strategy, including lead generation campaigns, data activation, content, and owned-site management

✅ Assist in the implementation of Generative AI and automation technologies for creativity and content

✅ Collaborate with technology, privacy, and marketing teams, both local and global, to ensure synergy and compliance in digital initiatives

ASSUMPTION: This role involves a mix of strategic planning, project management, and analytical work, with a strong focus on digital marketing and content creation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, preferably in the fast-moving consumer goods sector

Required Skills:

• Delivering results autonomously and influencing stakeholders
• Analytical skills and a creative mindset
• Presenting a story in an inspiring and convincing manner
• Project management from design to completion with an action orientation
• Knowledge of social media analytics, publishing platforms, and social listening tools
• Fluent or advanced English

Preferred Skills:

• Familiarity with 1st Party Data strategies and Martech

ASSUMPTION: Strong analytical and creative skills are essential for this role, as well as a clear understanding of consumer behavior and the ability to influence stakeholders.

💰 Compensation & Benefits

Salary Range: The average salary for a Digital Marketing Analyst in Brazil is around R$ 6,000 - R$ 10,000 per month, depending on experience and qualifications. Mondelēz International is known for offering competitive compensation packages.

Benefits:

• Hybrid work model (remote work on certain days of the week)
• Diversity, equity, and inclusion initiatives (PCD, Ethnic-Racial, Women, and LGBTQIAP+ committees)
• Opportunities for career growth and development

Working Hours: Full-time, with standard business hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the food and beverage manufacturing industry, with a focus on confectionery, food, and beverage products.

Company Size: Mondelēz International is a large multinational corporation with approximately 90,000 employees worldwide. The Brazilian operation, Mondelēz Brasil, has around 7,500 employees.

Founded: 2012 (as a spin-off from Kraft Foods)

Company Description:

• Mondelēz International is a global leader in snacking, with iconic brands such as Oreo, Cadbury, and Toblerone
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way
• Mondelēz International is focused on delivering sustainable growth through its strategic plan, centered around growth, execution, and culture

Company Specialties:

• Production of confectionery, food, and beverage products
• Brand management and marketing
• Global operations and supply chain management

Company Website: www.mondelezinternational.com

ASSUMPTION: Mondelēz International is a large, multinational corporation with a strong focus on brand management and marketing, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and development

Reporting Structure: This role reports directly to the Brand & Portfolio Management team within the Marketing department

Work Arrangement: Hybrid work model, with remote work on certain days of the week

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion of responsibilities and leadership opportunities
• Potential to work on global projects and collaborate with international teams

ASSUMPTION: This role offers opportunities for career growth and development within the company, with a focus on building a winning growth culture.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities

Office Location(s): Business Unit Head Office - São Paulo, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 12 million people
• The city is known for its vibrant culture, diverse food scene, and numerous entertainment options
• São Paulo has a subtropical climate, with mild winters and warm summers

Work Schedule: Full-time, with standard business hours (Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break)

ASSUMPTION: The work environment at Mondelēz Brasil is collaborative and inclusive, with a focus on empowering employees to succeed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the team or additional stakeholders

Key Assessment Areas:

• Analytical and problem-solving skills
• Creativity and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements
• Tailor your resume and cover letter to emphasize skills and experiences related to the role
• Prepare examples of your work and be ready to discuss them during the interview
• Research Mondelēz International and the role to demonstrate your interest and understanding

ATS Keywords: Digital Marketing, Brand Strategy, Consumer Insights, Analytical Skills, Project Management, Social Media Analytics, Content Creation, Performance Reporting, Collaboration, Creativity, Communication, Data Activation, Marketing Strategy, Stakeholder Management, Generative AI, Automation Technologies

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experiences through their resume, cover letter, and interview performance.

🛠️ Tools & Technologies

• Social media analytics and publishing platforms (e.g., Hootsuite, Sprout Social)
• Social listening tools (e.g., Brand24, Mention)
• Performance reporting tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Generative AI and automation technologies (e.g., Copy.ai, Frase.io)

ASSUMPTION: The tools and technologies required for this role are industry-standard and may vary depending on the specific needs of the project or campaign.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• How do you demonstrate your love for consumers and brands in your work?
• Can you provide an example of a time when you grew professionally or helped your team grow?
• How do you ensure that you are doing what's right, even in challenging situations?

ASSUMPTION: Mondelēz International values diversity, equity, and inclusion, and seeks candidates who align with their company values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and expectations
• Adapting to a hybrid work environment and balancing remote and on-site work
• Keeping up with the latest trends and technologies in digital marketing

ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and staying current with industry trends.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position has a stronger focus on digital marketing and content creation
• In the food and beverage manufacturing industry, this role is unique in its focus on digital marketing for snack brands
• Career progression in this role may lead to senior marketing positions within the company or related industries

ASSUMPTION: This role is unique in its focus on digital marketing for snack brands within the food and beverage manufacturing industry.

📝 Sample Projects

• Developing a social media content calendar for a snack brand launch
• Conducting a performance analysis of an always-on content campaign and providing data-driven recommendations for improvement
• Collaborating with an agency to create a series of engaging videos for a snack brand's social media channels

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Mondelēz International support the growth and development of its employees?
• What are the most important qualities for someone to succeed in this role?
• How does Mondelēz International approach diversity, equity, and inclusion in the workplace?
• What are the biggest challenges facing the marketing team in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your work and be ready to discuss them during the interview
• Research Mondelēz International and the role to demonstrate your interest and understanding
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.