📌 Core Information
🔹 Job Title: Digital Marketing Analyst - CEMEA
🔹 Company: Visa
🔹 Location: Beirut, Lebanon
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Cairo, Egypt) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Optimizing media campaigns across paid, earned, and owned channels
- Analyzing data to derive insights and inform strategy
- Collaborating with cross-functional teams for campaign success
- Monitoring and reporting on campaign performance
ASSUMPTION: This role requires a balance of analytical skills and creativity to drive marketing performance and insights.
📋 Key Responsibilities
✅ Monitor, track, and analyze campaign performance across digital media platforms
✅ Build and maintain performance reports and dashboards using tools like Excel, Google Data Studio, Looker, or Power BI
✅ Support event tagging strategies to ensure accurate campaign tracking and attribution
✅ Deliver insights that inform media strategy, investment decisions, and ongoing optimization recommendations
✅ Collaborate with media planners, creative teams, and external agencies to ensure data consistency and integrity
✅ Design and update dashboards to provide a clear view of KPIs and marketing ROI
ASSUMPTION: This role involves a mix of data-driven analysis and strategic thinking to optimize marketing campaigns.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
Experience: 3-4 years of experience in a media and marketing analytics role
Required Skills:
- Proficient in media platforms such as Google Ads, Meta Ads Manager, DV360, or similar
- Strong knowledge of digital measurement frameworks and performance metrics
- Experience with analytics platforms (GA4, Adobe Analytics) and tag management tools (GTM, Tealium)
- Advanced Excel and presentation skills
- Excellent analytical and problem-solving abilities
- Strong communication and presentation skills
Preferred Skills:
- Experience with Looker or Power BI
- Fluency in Arabic and English
ASSUMPTION: Candidates with experience in the CEMEA region and familiarity with local markets may have an advantage.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-level marketing analyst role in the CEMEA region is $45,000 - $65,000 USD per year. Visa is known for competitive compensation packages.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts and perks
Working Hours: Full-time, typically 40 hours per week. Hybrid work arrangement with expectation of days in office confirmed by the hiring manager.
ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
Company Size: Visa has over 28,000 employees worldwide, providing a large and diverse work environment.
Founded: Visa was founded in 1958 and has since grown into a global payments technology company.
Company Description:
- Visa's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network
- The company aims to uplift everyone, everywhere by being the best way to pay and be paid
- Visa offers a range of products and services, including credit, debit, prepaid, and commercial payments
Company Specialties:
- Global payments technology
- Digital currency and blockchain
- Cybersecurity and fraud management
Company Website: Visa Careers
ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the marketing department or related fields.
Reporting Structure: This role reports to the CEMEA Media Manager and collaborates with various teams, including media planners, creative teams, and external agencies.
Work Arrangement: Hybrid work arrangement with expectation of days in office confirmed by the hiring manager.
Growth Opportunities:
- Progression to senior marketing roles within Visa or related industries
- Expansion into different regions or markets within the CEMEA region
- Potential to specialize in specific marketing channels or areas
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: Visa's Cairo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Cairo, Egypt
Geographic Context:
- The CEMEA region includes the Middle East, Central Asia, and Africa, offering a diverse and dynamic work environment
- Cairo, Egypt, provides a vibrant cultural scene and a mix of modern and historical attractions
- The office is located in a bustling business district with easy access to public transportation
Work Schedule: Full-time, typically 40 hours per week, with a hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining a collaborative office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and team members
- Final interview with the regional marketing director
Key Assessment Areas:
- Analytical skills and data interpretation
- Strategic thinking and problem-solving
- Communication and presentation skills
- Cultural fit and alignment with Visa's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of data-driven insights and marketing campaign optimizations
- Research Visa's mission and values to demonstrate alignment with the company culture
ATS Keywords: Media planning, data analysis, cross-functional teamwork, Google Ads, Meta Ads Manager, DV360, GA4, Adobe Analytics, tag management, Excel, presentation skills, analytical skills, problem-solving, communication skills
ASSUMPTION: Visa's application process is designed to assess candidates' skills and cultural fit for the role and company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- DV360
- GA4
- Adobe Analytics
- GTM
- Tealium
- Excel
- Google Data Studio
- Looker
- Power BI
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Integrity
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you approach data analysis to derive insights and inform marketing strategy?
- Can you provide an example of a successful marketing campaign you've optimized using data-driven insights?
- How do you collaborate with cross-functional teams to ensure data consistency and integrity?
ASSUMPTION: Candidates who align with Visa's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and data sets simultaneously
- Adapting to the dynamic and fast-paced nature of the marketing industry
- Collaborating effectively with cross-functional teams and external agencies
- Working in a hybrid environment, balancing remote work and on-site collaboration
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Digital Marketing Specialist position, but with a focus on the CEMEA region
- Industry-specific context: The CEMEA region offers unique cultural and market dynamics that require tailored marketing strategies
- Career path comparison: This role can lead to senior marketing roles within Visa or related industries, with potential for regional or market-specific specializations
ASSUMPTION: Understanding the unique aspects of this role and its context will help candidates tailor their applications and prepare for interviews.
📝 Sample Projects
- Analyzing campaign performance data to identify trends and optimize marketing spend
- Developing and implementing a tagging strategy to improve campaign tracking and attribution
- Creating user-friendly dashboards to communicate key performance indicators and campaign outcomes to stakeholders
ASSUMPTION: These sample projects demonstrate the data-driven and strategic nature of this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to Visa's overall marketing strategy in the CEMEA region?
- Can you describe the team structure and how this role fits within it?
- How does Visa support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- How does the hybrid work arrangement balance remote work and on-site collaboration?
ASSUMPTION: Asking thoughtful questions demonstrates interest in the role and engagement with the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of data-driven insights and marketing campaign optimizations
- Research Visa's mission and values to demonstrate alignment with the company culture
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
