Digital Marketing Analyst - CEMEA

📌 Core Information

🔹 Job Title: Digital Marketing Analyst - CEMEA

🔹 Company: Visa

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Optimizing media campaigns across paid, earned, and owned channels
• Analyzing data and creating strategies to drive performance and insights
• Collaborating with various teams, including media planners, creative teams, and external agencies
• Monitoring and tracking campaign performance, and making data-driven recommendations

ASSUMPTION: This role requires a strong analytical mindset, proficiency in media platforms, and excellent communication skills to succeed.

📋 Key Responsibilities

✅ Monitor, track, and analyze campaign performance across digital media platforms

✅ Build and maintain performance reports and dashboards using tools like Excel, Google Data Studio, Looker, or Power BI

✅ Support event tagging strategies and maintain tracking mechanisms for accurate data collection and analysis

✅ Deliver insights that inform media strategy, investment decisions, and ongoing optimization recommendations

✅ Work closely with media planners, creative teams, and external agencies to ensure data consistency and integrity

✅ Design and update dashboards to provide a clear view of KPIs and marketing ROI

ASSUMPTION: This role involves a significant amount of data analysis and requires strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Analytics, or a related field.

Experience: 3-4 years of experience in a media and marketing analytics role.

Required Skills:

• Proficient in media platforms such as Google Ads, Meta Ads Manager, DV360, or similar
• Strong knowledge of digital measurement frameworks and performance metrics
• Experience with analytics platforms (GA4, Adobe Analytics) and tag management tools (GTM, Tealium)
• Advanced Excel and presentation skills
• Excellent analytical and problem-solving abilities
• Strong communication and presentation skills

Preferred Skills:

• Experience with Looker or Power BI
• Fluency in Arabic

ASSUMPTION: Proficiency in media platforms and analytics tools is crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Digital Marketing Analyst role in Egypt is EGP 250,000 - 350,000 per year. Visa is known for offering competitive salaries.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts on Visa products and services

Working Hours: Full-time, with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: Salary range is based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has over 27,000 employees worldwide, providing a large and diverse work environment.

Founded: Visa was founded in 1958 and has since grown into a publicly traded company listed on the New York Stock Exchange (NYSE: V).

Company Description:

• Visa's mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive.
• The company offers a wide range of payment products and services, including credit, debit, prepaid, and commercial payments.
• Visa is committed to driving innovation and growth in the digital payments industry.

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cybersecurity and fraud management

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical skills and strategic thinking.

Reporting Structure: The Digital Marketing Analyst will report to the CEMEA Media Manager.

Work Arrangement: This is a hybrid role, with an expectation of days in office confirmed by the Hiring Manager.

Growth Opportunities:

• Potential to advance to a Senior Marketing Analyst or similar role within Visa's marketing organization
• Opportunities to work on global campaigns and collaborate with international teams
• Access to Visa's learning and development programs to enhance skills and knowledge

ASSUMPTION: This role provides opportunities for career growth within Visa's marketing organization.

🌍 Location & Work Environment

Office Type: Visa's Cairo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, cultural diversity, and vibrant business environment.
• Cairo offers a mix of traditional and modern attractions, with numerous historical sites, museums, and shopping centers.

Work Schedule: Full-time, with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: Cairo offers a dynamic work environment with a mix of historical and modern elements.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• On-site or virtual interview with the team
• Final interview with the CEMEA Media Manager

Key Assessment Areas:

• Data analysis and problem-solving skills
• Proficiency in media platforms and analytics tools
• Communication and presentation skills
• Cultural fit with Visa's values and work environment

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on media planning, data analysis, and cross-functional teamwork
• Tailor your cover letter to demonstrate your understanding of Visa's mission and how your skills align with the role's requirements
• Prepare examples of data analysis projects or campaigns you've worked on to discuss during the interview

ATS Keywords: Media Planning, Data Analysis, Cross-Functional Teamwork, Google Ads, Meta Ads Manager, DV360, GA4, Adobe Analytics, Tag Management, Excel, Presentation Skills, Analytical Skills, Problem-Solving, Communication Skills

ASSUMPTION: Visa's application process is designed to assess candidates' technical skills and cultural fit with the organization.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• DV360
• GA4
• Adobe Analytics
• GTM
• Tealium
• Excel
• Google Data Studio
• Looker
• Power BI

ASSUMPTION: Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation
• Collaboration
• Integrity
• One Visa

Work Style:

• Data-driven decision making
• Cross-functional collaboration
• Agile and adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a strong analytical mindset and excellent problem-solving skills?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-based work culture?

ASSUMPTION: Visa values candidates who align with their customer-centric, innovative, and collaborative culture.

⚠️ Potential Challenges

• Managing multiple campaigns and data sets simultaneously
• Keeping up with the latest trends and best practices in digital marketing
• Collaborating effectively with cross-functional teams and external agencies
• Adapting to changes in Visa's marketing strategies and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication.

📈 Similar Roles Comparison

• Compared to a Digital Marketing Specialist role, this position has a stronger focus on data analysis and optimization
• In the broader marketing analytics field, this role is more specialized in media performance and less focused on customer behavior or market research
• Career progression could lead to roles such as Senior Marketing Analyst, Marketing Manager, or similar positions within Visa's marketing organization

ASSUMPTION: This role offers a unique blend of media performance analysis and strategic insights, setting it apart from related positions.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize media spend
• Developing and maintaining dashboards to track KPIs and marketing ROI for various campaigns
• Collaborating with creative teams to develop data-driven marketing strategies and tactics

ASSUMPTION: These projects demonstrate the core responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role collaborate with other teams within the marketing organization?
• What opportunities are there for professional development and growth within Visa?
• How does Visa support work-life balance for its employees?
• What is the typical career path for someone in this role?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and Visa's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, focusing on media planning, data analysis, and cross-functional teamwork
• Write a cover letter that demonstrates your understanding of Visa's mission and how your skills align with the role's requirements
• Prepare examples of data analysis projects or campaigns you've worked on to discuss during the interview
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.