Digital marketing Analyst - CEMEA

📌 Core Information

🔹 Job Title: Digital Marketing Analyst - CEMEA

🔹 Company: Visa

🔹 Location: Cairo, Egypt

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Optimizing media campaigns across paid, earned, and owned channels
• Analyzing data and creating strategies to drive performance and insights
• Collaborating with various teams to ensure data consistency and integrity
• Monitoring and reporting on campaign performance using tools like Google Data Studio and Looker

ASSUMPTION: This role requires a strong analytical mindset and proficiency in digital marketing to succeed.

📋 Key Responsibilities

✅ Monitor, track, and analyze campaign performance across digital media platforms

✅ Build and maintain performance reports and dashboards using tools like Excel, Google Data Studio, and Power BI

✅ Support event tagging strategies to ensure accurate campaign tracking and attribution

✅ Deliver insights that inform media strategy, investment decisions, and ongoing optimization recommendations

✅ Work closely with media planners, creative teams, and external agencies to ensure data consistency and integrity

✅ Design and update dashboards to provide a clear view of KPIs and marketing ROI

ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Analytics, or a related field.

Experience: 3-4 years of experience in media and marketing analytics

Required Skills:

• Proficient in media platforms such as Google Ads, Meta Ads Manager, DV360, or similar
• Strong knowledge of digital measurement frameworks and performance metrics
• Experience with analytics platforms (GA4, Adobe Analytics) and tag management tools (GTM, Tealium)
• Advanced Excel and presentation skills
• Excellent analytical and problem-solving abilities
• Strong communication and presentation skills

Preferred Skills:

• Experience with Looker or similar data visualization tools
• Fluency in Arabic

ASSUMPTION: Proficiency in media platforms and strong analytical skills are essential for this position. Fluency in Arabic may be beneficial for working in the Cairo office.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Cairo, Egypt is typically between EGP 250,000 and EGP 350,000 per year, depending on experience and qualifications.

Benefits:

• Competitive benefits package
• 401(k) matching
• Health, dental, and vision insurance
• Paid time off and holidays
• Employee discounts on Visa products and services

Working Hours: This is a full-time, hybrid position with an expected office presence of 3 days per week.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Visa was founded in 1958 and has since grown into a global payments technology company.

Company Description:

• Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid
• The company facilitates transactions between consumers, merchants, financial institutions, and government entities
• Visa offers a range of products and services, including credit, debit, and prepaid cards, as well as digital payment solutions

Company Specialties:

• Global payments technology
• Digital payments innovation
• Cybersecurity and fraud prevention

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence offer opportunities for career growth and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to advance their career in digital marketing analytics.

Reporting Structure: The Digital Marketing Analyst will report to the CEMEA Media Manager and collaborate with various teams, including media planners, creative teams, and external agencies.

Work Arrangement: This is a hybrid position with an expected office presence of 3 days per week.

Growth Opportunities:

• Potential to work on high-impact projects with global reach
• Opportunities to learn and develop new skills in digital marketing and analytics
• Possibility to progress to senior roles within the marketing department

ASSUMPTION: The hybrid work arrangement offers flexibility while maintaining opportunities for in-person collaboration and learning.

🌍 Location & Work Environment

Office Type: Visa's Cairo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people
• The city is known for its rich history, vibrant culture, and diverse cuisine
• Cairo offers a mix of modern and traditional experiences, with attractions such as the Pyramids of Giza, the Egyptian Museum, and the Khan El Khalili bazaar

Work Schedule: The work schedule for this hybrid position is typically Monday to Friday, with an expected office presence of 3 days per week.

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance while still providing opportunities for in-person collaboration and learning.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the CEMEA Media Manager

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Proficiency in digital marketing and media platforms
• Communication and presentation skills
• Cultural fit and alignment with Visa's values

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on media planning, data analysis, and cross-functional teamwork
• Tailor your cover letter to demonstrate your understanding of the role and your enthusiasm for working at Visa
• Prepare examples of your analytical work and be ready to discuss your thought process and decision-making

ATS Keywords: Digital Marketing, Data Analysis, Media Planning, Campaign Optimization, Collaboration, Dashboarding, Event Tagging, Performance Measurement, Google Ads, Meta Ads Manager, GA4, Excel, Adobe Analytics, Problem Solving, Communication, Presentation

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, digital marketing expertise, and cultural fit.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• DV360
• Google Analytics 4 (GA4)
• Adobe Analytics
• Google Tag Manager (GTM)
• Tealium
• Excel
• Google Data Studio
• Looker
• Power BI

ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovation
• Integrity
• One Visa
• Service

Work Style:

• Collaborative
• Data-driven
• Agile
• Inclusive

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a growth mindset and a willingness to learn and adapt?

ASSUMPTION: Candidates who align with Visa's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple projects and stakeholders simultaneously
• Adapting to changes in the digital marketing landscape and tools
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.

📈 Similar Roles Comparison

• Compared to other marketing analyst roles, this position has a stronger focus on media planning and optimization
• In the digital marketing industry, this role offers opportunities to work with a wide range of media platforms and tools
• Career progression in this role could lead to senior marketing roles or specialized positions within the digital marketing field

ASSUMPTION: This role offers unique opportunities for growth and development in the digital marketing field.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize media spend
• Developing and implementing event tagging strategies to improve campaign tracking and attribution
• Creating and maintaining performance reports and dashboards to communicate key insights and outcomes to stakeholders

ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the CEMEA region?
• What opportunities are there for professional development and growth within the marketing department?
• How does Visa support work-life balance for its employees?
• What is the company culture like, and how does it support collaboration and innovation?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in media planning, data analysis, and cross-functional teamwork
• Write a cover letter that demonstrates your understanding of the role and your enthusiasm for working at Visa
• Prepare examples of your analytical work and be ready to discuss your thought process and decision-making during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.