📌 Core Information
🔹 Job Title: Digital Marketing Analyst II
🔹 Company: GM Financial United States
🔹 Location: Irving, Texas, United States
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leveraging data and insights to advance business objectives in the auto finance industry
- Contributing to the development of global platforms
- Enhancing customer experiences through data-driven decision-making
- Collaborating with a high-performing team in a fintech culture within a Blue-Chip company
ASSUMPTION: This role requires a strong analytical background and experience in digital marketing to succeed. A passion for technology and data-driven decision-making is essential.
📋 Key Responsibilities
✅ Analyze and interpret data to identify trends and insights that drive business decisions
✅ Develop and implement digital marketing strategies to support business objectives
✅ Collaborate with cross-functional teams to enhance customer experiences through data-driven insights
✅ Contribute to the development of global platforms that support the company's mission
✅ Stay up-to-date with industry trends and best practices in digital marketing and data analysis
ASSUMPTION: This role requires a strong analytical mindset and the ability to translate complex data into actionable insights.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 2-5 years of experience in digital marketing, with a focus on data analysis and customer support
Required Skills:
- Proficient in data analysis tools (e.g., Excel, SQL, Tableau)
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Experience with digital marketing channels (e.g., SEO, SEM, social media, email marketing)
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with global platforms
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the auto finance industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (based on industry standards for a Digital Marketing Analyst II role in Irving, Texas)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on GM vehicles
- Tuition assistance and professional development opportunities
Working Hours: 40 hours per week, with flexible scheduling options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GM Financial is a captive finance company and a wholly-owned subsidiary of General Motors, operating in the financial services industry.
Company Size: GM Financial has over 10,000 team members globally and is considered a mid-sized company.
Founded: GM Financial was founded in 1992 and has since grown to become a global provider of auto finance solutions.
Company Description:
- GM Financial offers retail loan and lease programs to meet the needs of each customer, as well as commercial lending products to dealers to help them finance and grow their businesses.
- The company is committed to strengthening the communities where it lives and works, supporting numerous philanthropic organizations through its Signature Events program and other initiatives.
- GM Financial is a workplace where dedicated people have the opportunity to work together and celebrate their successes, with a culture based on respect, integrity, innovation, and personal development.
Company Specialties:
- Auto Finance
- Auto Remarketing
- Commercial Lending
Company Website: http://www.gmfinancial.com
ASSUMPTION: GM Financial's commitment to community investment and philanthropy may provide opportunities for employees to engage in volunteer work and give back to their communities.
📊 Role Analysis
Career Level: This role is at the mid-level of the Digital Marketing career path, with opportunities for growth and advancement within the company.
Reporting Structure: The Digital Marketing Analyst II reports directly to the Manager of Digital Marketing.
Work Arrangement: This role is on-site, with flexible scheduling options available. Team members are expected to work together in a collaborative environment, with opportunities for remote work available on a case-by-case basis.
Growth Opportunities:
- Advancement to a Senior Digital Marketing Analyst role
- Opportunities to work on global platforms and contribute to the company's mission
- Professional development opportunities, including tuition assistance and training programs
ASSUMPTION: GM Financial's commitment to personal development and growth may provide opportunities for employees to expand their skills and advance their careers within the company.
🌍 Location & Work Environment
Office Type: GM Financial's Irving, Texas office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): 220 E Las Colinas Blvd, Irving, TX 75039, US
Geographic Context:
- Irving, Texas is a diverse and vibrant city located in the Dallas-Fort Worth metropolitan area.
- The city offers a variety of cultural attractions, including museums, theaters, and sports venues.
- Irving is home to a number of Fortune 500 companies and provides ample opportunities for professional growth and development.
Work Schedule: The work schedule for this role is Monday through Friday, with flexible scheduling options available.
ASSUMPTION: GM Financial's commitment to work-life balance may provide employees with the flexibility to manage their personal and professional responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the department head or director
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Experience with digital marketing channels and data analysis tools
- Cultural fit and alignment with GM Financial's core values
Application Tips:
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving abilities and experience with data analysis
- Research GM Financial's mission and values to demonstrate your alignment with the company's culture
ATS Keywords: Digital Marketing, Data Analysis, Customer Support, Business Objectives, Global Platforms, Fintech Culture, Team Collaboration
ASSUMPTION: GM Financial's commitment to data-driven decision-making may result in a more structured interview process that focuses on assessing the candidate's analytical skills and problem-solving abilities.
🛠️ Tools & Technologies
- Excel
- SQL
- Tableau
- Google Analytics
- Social media platforms (e.g., Facebook, Twitter, Instagram)
- Email marketing software (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Teamwork
- Excellence
- Integrity
- Diversity, Equity and Inclusion
- Community Investment
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and flexible
Self-Assessment Questions:
- How do you approach data analysis and interpretation to drive business decisions?
- Can you provide an example of a time when you used data to enhance customer experiences?
- How do you collaborate with cross-functional teams to achieve business objectives?
ASSUMPTION: GM Financial's commitment to diversity, equity, and inclusion may provide opportunities for employees to engage in initiatives that promote these values within the company and the broader community.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the auto finance industry may require adaptability and flexibility
- The role may involve working with large and complex datasets, requiring strong analytical skills and attention to detail
- The company's commitment to global platforms may require collaboration with team members in different time zones and cultural contexts
- The role may involve working with multiple stakeholders, requiring strong communication and project management skills
ASSUMPTION: GM Financial's commitment to personal and professional development may provide opportunities for employees to overcome these challenges and grow within the company.
📈 Similar Roles Comparison
- Digital Marketing Specialist: Focuses more on the tactical execution of digital marketing campaigns, while this role emphasizes data analysis and strategy
- Business Analyst: Shares some similarities with this role, but may focus more on process improvement and less on digital marketing and customer support
- Marketing Manager: Oversees the marketing department and may have more strategic responsibilities, while this role focuses more on data analysis and execution
ASSUMPTION: GM Financial's commitment to data-driven decision-making may result in a more structured and analytical approach to marketing and business strategy compared to other companies in the industry.
📝 Sample Projects
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Developing and implementing a social media strategy to enhance customer engagement and brand awareness
- Collaborating with cross-functional teams to optimize the customer journey and improve customer satisfaction
ASSUMPTION: GM Financial's commitment to global platforms may provide opportunities for employees to work on projects that have a significant impact on the company's mission and business objectives.
❓ Key Questions to Ask During Interview
- How does this role contribute to the company's mission and business objectives?
- Can you describe the team structure and how this role fits into the organization?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company approach work-life balance and flexibility in the workplace?
ASSUMPTION: GM Financial's commitment to data-driven decision-making may result in a more structured and analytical approach to marketing and business strategy compared to other companies in the industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving abilities and experience with data analysis
- Research GM Financial's mission and values to demonstrate your alignment with the company's culture
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
