- Job Title: Marketing Operations Manager – Lifecycle Focus
- Company: New Western Corporate
- Location: Irving, TX
- Job Type: Full-time
- Category: Real Estate
- Date Posted: July 6, 2025
- Experience Level: 3-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing multi-channel lifecycle campaigns (email, SMS, push) in Iterable
- Developing audience segmentation, personalization logic, and send control systems
- Maintaining clean and reliable data integrations between marketing automation tools and other platforms
- Supporting key analytics and website performance initiatives
- Collaborating with various teams to ensure operational rigor and data accuracy
ASSUMPTION: This role requires a strong background in marketing operations, lifecycle marketing, or campaign management, with a focus on process improvement and data-driven decision making.
📋 Key Responsibilities
✅ Build, optimize, and manage multi-channel lifecycle campaigns in Iterable
✅ Develop audience segmentation and personalization logic
✅ QA campaigns for accuracy, compliance, and performance
✅ Monitor deliverability and channel health using Validity Everest
✅ Maintain clean and reliable data integrations between marketing automation tools and other platforms
✅ Partner with BI on dashboards, attribution models, and performance insights in ThoughtSpot
✅ Support qualitative and quantitative survey initiatives and data analysis
✅ Document marketing workflows, logic, and systems in Confluence, Lucidchart, and Jira
✅ Identify opportunities to streamline marketing operations and reporting processes
✅ Assist with evaluations and implementation of martech tools and systems
✅ Collaborate with Product, BI, Engineering, and Website teams on tagging, tracking, and data consistency
✅ Translate business goals into scalable automation and infrastructure solutions
✅ Support marketing initiatives that rely on accurate data and operational precision
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 3-5+ years in marketing operations, lifecycle marketing, or campaign management
- Required Skills:
- Proficiency with Iterable, Braze, HubSpot, or similar marketing automation tools
- Working knowledge of GA4, GTM, Salesforce, and digital tagging best practices
- Strong organizational and analytical skills with a focus on process improvement
- Experience coordinating across teams to execute campaigns and extract actionable insights
Preferred Skills:
- Experience with Validity Everest, ThoughtSpot, or similar tools
- Familiarity with real estate industry trends and best practices
ASSUMPTION: While not explicitly stated, experience with real estate marketing or a related industry may be beneficial but is not strictly required.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (based on industry standards for the role, experience level, and location)
- Benefits:
- Competitive salary
- Unlimited PTO
- Comprehensive benefits including medical, dental, vision, and disability
- 401(k) with employer match
- Working Hours: Full-time, 40 hours per week (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for marketing operations managers with 3-5 years of experience in the real estate or related industries.
📌 Applicant Insights
🔍 Company Context
- Industry: Real Estate
- Company Size: 201-500 employees
- Founded: 2008
- Company Description: New Western is a leading real estate investment marketplace specializing in sourcing distressed residential properties for investors. Operating in nearly 50 markets across 20 states, their innovative approach revitalizes neighborhoods, creates affordable housing options, and addresses the housing supply crisis.
- Company Specialties: Investment Real Estate, Hard Money Lending, Rental Properties, Owner Finance, Distressed Real Estate, Financial Advising, Fixer Upper Properties, Buy-Fix-Sell, Buy-Fix-Rent, Investment Realtor, Real Estate Advice, and Investment Realty
📊 Role Analysis
- Career Level: Mid-level marketing professional with opportunities for growth and career advancement
- Reporting Structure: This role reports directly to the Senior Marketing Operations Manager and collaborates with various teams, including Product, BI, Engineering, and Website teams
- Work Arrangement: On-site, with potential for remote work and flexible hours
- Growth Opportunities: As the company continues to grow, there may be opportunities for career advancement into senior roles or other marketing specializations
ASSUMPTION: While the job listing does not explicitly mention growth opportunities, the company's growth trajectory and the role's cross-functional nature suggest potential career advancement paths.
🌍 Location & Work Environment
- Office Type: On-site, with potential for remote work
- Office Location(s): 5000 Riverside Dr, Building 5, Suite 100W, Irving, TX 75039
- Geographic Context: Irving, Texas, is part of the Dallas-Fort Worth metroplex, offering a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas in the US
- Work Schedule: Full-time, with potential for flexible hours and remote work arrangements
ASSUMPTION: The company may offer flexible work arrangements, such as remote work or hybrid schedules, to attract and retain top talent.
💼 Interview & Application Insights
- Typical Process: Online application submission → Phone/Video screen → In-depth interview with hiring manager → Final interview with senior leadership → Offer extension
- Key Assessment Areas: Technical skills (Iterable, GA4, Salesforce), analytical skills, problem-solving, communication, and collaboration
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of marketing automation tools and data-driven decision making
- Demonstrate your ability to work collaboratively with various teams to achieve common goals
ASSUMPTION: The interview process may include assessments or case studies to evaluate your technical skills and problem-solving abilities.
ASSUMPTION: The required tools and technologies may evolve as the company adopts new platforms or updates existing ones.
👔 Cultural Fit Considerations
- Company Values: Not explicitly stated in the job listing; research the company's website and Glassdoor reviews to gather insights into their company culture and values
- Work Style: Collaborative, data-driven, and results-oriented; strong emphasis on process improvement and cross-functional teamwork
- Self-Assessment Questions:
- How do you approach process improvement and optimization in your current role?
- Can you provide an example of a time when you collaborated with multiple teams to achieve a common goal?
- How do you stay organized and manage your time when working on multiple projects simultaneously?
ASSUMPTION: While the job listing does not explicitly state the company's values, researching the company's online presence and reviews can provide valuable insights into their company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and data integrations simultaneously may require strong organizational skills and time management
- Collaborating with various teams may present communication and coordination challenges
- The fast-paced, growth-oriented culture may require adaptability and a willingness to take on new responsibilities as the company evolves
ASSUMPTION: These potential challenges are based on the role's requirements and the company's growth trajectory, as outlined in the job listing and company information.
📈 Similar Roles Comparison
- Marketing Automation Specialist: Focuses primarily on email marketing automation and may have less responsibility for data integrations and cross-functional collaboration
- Campaign Manager: May have more responsibility for campaign execution and less focus on data integrations and operational rigor
- Marketing Operations Analyst: May have less responsibility for campaign management and more focus on data analysis and reporting
ASSUMPTION: These role comparisons are based on typical marketing roles and may not perfectly align with the specific requirements of this position.
📝 Sample Projects
- Developing and implementing a new segmentation strategy for email campaigns
- Optimizing SMS campaigns to improve open rates and conversions
- Collaborating with the BI team to create a new dashboard for marketing performance metrics
- Assisting with the evaluation and implementation of a new martech tool to streamline marketing operations
ASSUMPTION: These sample projects are based on the role's responsibilities and may vary depending on the company's specific needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing lifecycle campaigns in this role?
- How does this role collaborate with the Product, BI, Engineering, and Website teams to ensure data consistency and accuracy?
- What are the most pressing challenges facing the marketing operations team currently, and how does this role address them?
- How does this role support the company's overall growth strategy and initiatives?
- What opportunities are there for professional development and career growth within the marketing operations team?
ASSUMPTION: These interview questions are designed to gather more information about the role's day-to-day responsibilities, the team's priorities, and the company's long-term goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/newwesterncorporate/1aa6c7ca-4d73-4e87-bad3-afe627d3acbd)
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the interview by researching the company's values, culture, and industry trends
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
