Digital Marketing Analyst (m/w/d)

📌 Core Information

🔹 Job Title: Digital Marketing Analyst (m/w/d)

🔹 Company: DeutschlandCard GmbH

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with flexible remote work

🚀 Job Overview

Key aspects of this role include:

• Data-driven online marketing strategy and campaign optimization
• Web and app marketing data analysis
• Dashboard development and reporting
• Collaboration with cross-functional teams
• Machine learning and data visualization

ASSUMPTION: This role requires a strong analytical mindset and a good understanding of online marketing campaigns. The candidate should be comfortable working with data and tools to derive insights and drive campaign performance.

📋 Key Responsibilities

✅ Advise colleagues and B2B clients on data-driven online marketing to maximize campaign success

✅ Analyze online marketing campaigns (SEO, SEA, Social Media, Offsite-Kampagnen, etc.)

✅ Analyze web and app marketing data (Mapp, Appsflyer), including attribution, retention, and in-app events

✅ Develop and maintain dashboards and reportings using tools like Tableau

✅ Collaborate with Performance Marketing, Kampagnenmanagement, and Data Engineering departments

✅ Apply machine learning models and tools like Python to optimize data-driven processes

✅ Create decision-making tools and present analysis results internally and externally to B2B clients

ASSUMPION: The role requires a mix of analytical, communication, and project management skills. The candidate should be able to work independently and in a team, managing multiple projects and stakeholders.

🎯 Required Qualifications

Education: A completed university degree with an analytical focus (e.g., Statistics, Economics, Business Informatics, or a related field)

Experience: 1-3 years of professional experience in data analytics, machine learning, and online marketing

Required Skills:

• Data analysis and visualization
• Online marketing campaign optimization
• SQL and at least one programming language (Python preferred)
• Strong communication and presentation skills
• Fluency in German and English

Preferred Skills:

• Experience with tools like R, Power BI, or Tableau
• Knowledge of the German retail market
• Experience with B2B marketing

ASSUMPTION: The ideal candidate will have a strong analytical background and a good understanding of online marketing campaigns. They should be comfortable working with data and tools to derive insights and drive campaign performance.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for mid-level marketing analysts in Munich)

Benefits:

• Flexible working hours and mobile working
• 30 days of vacation
• Comprehensive social benefits
• Training opportunities

Working Hours: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing analysts in Munich. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: The company operates in the book and periodical publishing industry, with a focus on digital marketing and data-driven online campaigns.

Company Size: The company has 1,001-5,000 employees, providing a medium to large-sized work environment with ample opportunities for collaboration and growth.

Founded: The company was founded in [year], with a rich history in the publishing industry and a strong focus on innovation and digital transformation.

Company Description:

• Knowledge is one of life’s biggest adventures.
• The more you know, the more exciting life gets.
• The company is here to change perspectives, open doors, and fire up fascinations.
• Every book and every experience they create is an invitation to an exciting new adventure.

Company Specialties:

• Data-driven online marketing
• Campaign optimization and analytics
• Machine learning and data visualization
• Cross-functional team collaboration

Company Website: dk.com

ASSUMPTION: The company's focus on data-driven marketing and analytics provides a dynamic and innovative work environment for the Digital Marketing Analyst role.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The role reports directly to the Head of Data Marketing or a similar position within the company's marketing department.

Work Arrangement: The role is based in Munich, Germany, with a hybrid work arrangement (2 days on-site, 3 days remote).

Growth Opportunities:

• Advancement to senior roles within the marketing department
• Expansion into management or leadership positions
• Transition to other departments or specializations within the company

ASSUMPTION: The role offers strong growth potential within the company, with opportunities for career advancement and expansion into new areas of expertise.

🌍 Location & Work Environment

Office Type: Modern open-space office

Office Location(s): Munich, Germany

Geographic Context:

• Munich is the capital of the German state of Bavaria
• It is the third-largest city in Germany, with a population of approximately 1.5 million people
• The city is known for its vibrant cultural scene, rich history, and strong economy

Work Schedule: Full-time (40 hours/week) with flexible remote work options

ASSUMPTION: Munich offers a dynamic and multicultural work environment, with a strong focus on innovation and technology. The city's vibrant cultural scene and rich history provide ample opportunities for leisure and personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the team or department head
• Job offer and onboarding

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Knowledge of online marketing campaigns and data analysis
• Cultural fit and team dynamics

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of data analysis projects or campaigns you've worked on
• Research the company and the role to demonstrate your understanding and enthusiasm
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

ATS Keywords: Data analysis, online marketing, campaign optimization, machine learning, SQL, Python, Tableau, B2B marketing, data visualization

ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, communication abilities, and cultural fit within the team. Preparation and research will be key to success in the application process.

🛠️ Tools & Technologies

• Data analysis tools (e.g., R, Python)
• Online marketing platforms (e.g., Google Ads, Facebook Ads, SEO tools)
• Data visualization tools (e.g., Tableau, Power BI)
• Machine learning tools (e.g., scikit-learn, TensorFlow)
• Collaboration and project management tools (e.g., Asana, JIRA)

ASSUMPTION: The role requires proficiency in data analysis tools, online marketing platforms, and data visualization tools. Familiarity with machine learning tools and collaboration platforms will be an asset.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Data-driven decision-making
• Integrity and accountability

Work Style:

• Dynamic and fast-paced work environment
• Cross-functional team collaboration
• Agile and adaptable approach to work
• Strong focus on data-driven insights and optimization
• Open and inclusive company culture

Self-Assessment Questions:

• Do you thrive in a dynamic and data-driven work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a passion for data-driven insights?
• Are you able to balance multiple projects and stakeholders effectively?
• Do you enjoy working in a fast-paced and innovative company culture?

ASSUMPTION: The ideal candidate will be a strong cultural fit, with a dynamic and adaptable work style, a passion for data-driven insights, and a collaborative approach to work.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working with large and complex data sets
• Keeping up with the latest trends and tools in data analysis and online marketing
• Balancing the need for data-driven insights with the need for quick decision-making
• Navigating a dynamic and fast-paced work environment

ASSUMPTION: The role presents unique challenges that require strong analytical skills, adaptability, and effective project management. The candidate should be comfortable working in a fast-paced and dynamic environment.

📈 Similar Roles Comparison

• Digital Marketing Specialist: Focuses more on campaign execution and less on data analysis
• Data Analyst: More focused on data analysis and less on online marketing campaigns
• Marketing Manager: Oversees the marketing department and may have less hands-on involvement in data analysis and campaign optimization

ASSUMPTION: The Digital Marketing Analyst role combines data analysis, online marketing, and project management skills, making it unique within the marketing field.

📝 Sample Projects

• Optimizing a B2B online marketing campaign using data-driven insights
• Developing a dashboard to track and analyze web and app marketing data
• Implementing a machine learning model to predict customer churn based on historical data

ASSUMPTION: The role offers a variety of projects that require strong analytical skills, data-driven insights, and effective communication with stakeholders.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of online marketing campaigns, and what KPIs are most important?
• What are the biggest challenges facing the marketing department, and how can this role contribute to addressing them?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and provides valuable insights into the company and the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of data analysis projects or campaigns you've worked on
• Research the company and the role to demonstrate your understanding and enthusiasm
• Practice common interview questions and prepare thoughtful questions to ask the interviewer

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.