Performance Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Performance Marketing Manager (m/w/d)

🔹 Company: Motel One

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time (Vollzeit)

🔹 Category: Hospitality

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Cross-channel management and development of online advertising measures
• Data-driven strategies to enhance brand visibility and reach target audiences
• Continuous optimization of measures to increase bookings
• Collaboration with external agencies for creative implementation and campaign management
• Project responsibility for implementing and utilizing a first-party data approach for performance marketing

ASSUMPTION: This role requires a strategic and analytical mindset, with a strong focus on data-driven decision making. The ideal candidate will have experience in performance marketing and a solid understanding of various advertising channels and their interplay in a marketing mix.

📋 Key Responsibilities

✅ Plan, execute, and optimize all online advertising measures for Motel One and The Cloud One Hotels

✅ Develop and manage performance-oriented campaigns across all digital channels and the entire funnel (e.g., Paid Search, Paid Social, Display, Programmatic)

✅ Continuously analyze, monitor, and report on campaign performance, and derive actionable insights

✅ Ensure quality control and management of ad accounts, including creative testing and optimization, in close collaboration with the agency

✅ Create media plans, allocate budgets, and forecast to maximize marketing budgets

✅ Coordinate external service providers and agencies for creative implementation and campaign management

✅ Conduct A/B tests and optimize creatives, landing pages, and targeting based on clearly defined KPIs

✅ Expand and maintain retargeting and prospecting strategies

✅ Develop and improve attribution, campaign optimization, and marketing mix models to accurately measure marketing efficiency

✅ Strategically advance and manage online advertising measures with a holistic view of channel-overlapping synergies, target group addressing, and long-term effects in the overall marketing mix

ASSUMPTION: The role involves a mix of strategic planning, hands-on campaign management, and data analysis. Strong analytical skills and a data-driven mindset are crucial for success in this position.

🎯 Required Qualifications

Education: Completed degree in Marketing, Communication, Data Science, or a comparable qualification

Experience: Several years of experience in performance marketing, ideally in the hospitality, travel, or lifestyle sectors

Required Skills:

• Expertise in common advertising systems (e.g., Google Ads, Meta Ads Manager, Display Networks)
• Strong understanding of data-driven performance marketing and classic media channels
• Excellent analytical skills and proficiency in tracking and reporting tools (e.g., Google Analytics, Data Studio)
• Familiarity with KPIs such as ROAS, CPO, conversion rate, and customer journey
• Self-motivated, structured, and solution-oriented work style
• Teamwork skills, hands-on mentality, and passion for data-driven marketing
• Excellent German and English language skills (written and spoken)

Preferred Skills:

• Experience with first-party data approaches and data-driven marketing strategies
• Knowledge of marketing mix models and campaign optimization techniques

ASSUMPTION: Candidates should have a strong background in performance marketing, with a solid understanding of various advertising channels and tools. Familiarity with first-party data approaches and marketing mix models is a plus.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Performance Marketing Manager with 5-10 years of experience in the hospitality sector in Munich, the estimated salary range is €60,000 - €80,000 per year. This estimate takes into account the company size, location, and the level of responsibility required for the role.

Benefits:

• Attractive employee discounts at Motel One and The Cloud One Hotels
• Flexible working hours and remote work options
• Flat hierarchies and short decision-making processes
• International team and diverse projects

Working Hours: Full-time position with flexible working hours. Remote work options may be available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information available and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality. Motel One operates in the budget-conscious travel segment, offering stylish and affordable accommodations in prime city-center locations.

Company Size: Small (11-50 employees). This size allows for a more agile and dynamic work environment, with opportunities for close collaboration and quick decision-making.

Founded: 2000. Motel One has a long history in the hospitality industry and has established itself as a popular choice for budget-conscious travelers.

Company Description:

• Motel One is a design-driven budget hotel group that focuses on providing high-quality, affordable accommodations in central locations
• The company offers a unique and consistent design concept across all its hotels, creating a sense of belonging for guests
• Motel One aims to provide an authentic and enjoyable travel experience, with a strong emphasis on local influences and cultural integration

Company Specialties:

• Budget-conscious travel
• Design-driven hotel concept
• Central city-center locations
• Authentic and enjoyable travel experiences

Company Website: https://www.motel-one.com/

ASSUMPTION: Motel One's focus on design, affordability, and central locations sets it apart in the budget-conscious travel segment. The company's commitment to providing authentic and enjoyable travel experiences is reflected in its unique design concept and attention to local influences.

📊 Role Analysis

Career Level: Mid-level. This role requires several years of experience in performance marketing and offers opportunities for growth and development within the company.

Reporting Structure: The Performance Marketing Manager reports directly to the Head of Marketing and works closely with various internal teams, as well as external agencies and service providers.

Work Arrangement: On-site, with flexible working hours and remote work options available. The role may require occasional travel to attend industry events or visit other Motel One properties.

Growth Opportunities:

• Progression to a senior role within the marketing department, such as Senior Performance Marketing Manager or Head of Marketing
• Expansion into related roles, such as Marketing Manager or Digital Marketing Manager, as the company continues to grow and diversify its offerings
• Opportunities to work on international projects and gain experience in cross-cultural team collaboration

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing company within the hospitality industry. Candidates can expect to gain valuable experience in performance marketing and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: Urban, central location in Munich, Germany

Office Location(s): Tegernseer Landstraße 165, 81539 Munich, Germany

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany, with a vibrant cultural scene and a strong economy
• The city is known for its high quality of life, with a wide range of recreational and cultural activities available
• Munich is an international hub for various industries, including automotive, technology, and tourism

Work Schedule: Full-time, with flexible working hours and remote work options available. The role may require occasional travel to attend industry events or visit other Motel One properties.

ASSUMPTION: Munich offers a dynamic and multicultural work environment, with a strong focus on innovation and creativity. The city's central location and vibrant cultural scene make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• On-site interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO or another senior member of the management team

Key Assessment Areas:

• Analytical skills and data-driven mindset
• Understanding of performance marketing channels and strategies
• Cultural fit and alignment with Motel One's values and mission
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Motel One's unique value proposition and how your skills and experience align with the company's mission
• Prepare examples of your past performance marketing campaigns and their results to discuss during the interview

ATS Keywords: Performance Marketing, Online Advertising, Data Analysis, Campaign Management, Google Ads, Meta Ads Manager, Display Networks, A/B Testing, Budget Management, KPI Understanding, Team Collaboration, Creative Optimization, Tracking Tools, Reporting Tools, Customer Journey, Data-Driven Marketing

ASSUMPTION: Motel One's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission. Candidates should be prepared to demonstrate their understanding of performance marketing channels and strategies, as well as their ability to work effectively in a team.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Display Networks
• Google Analytics
• Data Studio
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies listed are commonly used in performance marketing roles. Candidates should be proficient in these tools and be prepared to discuss their experience with them during the interview.

👔 Cultural Fit Considerations

Company Values:

• Design-driven
• Affordable luxury
• Authentic and enjoyable travel experiences
• Local influences and cultural integration

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Dynamic and agile
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• Do you share Motel One's passion for design and creating authentic travel experiences?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a strong data-driven mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Motel One's company culture is characterized by its focus on design, affordability, and authentic travel experiences. Candidates should be able to demonstrate their alignment with these values and their ability to work effectively in a dynamic and collaborative team environment.

⚠️ Potential Challenges

• Managing a complex and ever-evolving marketing mix across multiple channels
• Balancing data-driven decision making with creative and innovative approaches
• Working with external agencies and service providers to ensure consistent brand messaging and high-quality campaign execution
• Adapting to the unique cultural and linguistic nuances of international markets

ASSUMPTION: The role of Performance Marketing Manager presents a unique set of challenges, requiring candidates to balance data-driven decision making with creative and innovative approaches. Successful candidates will be able to manage complex marketing mixes, work effectively with external partners, and adapt to international markets.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data-driven decision making and performance optimization
• Compared to other performance marketing roles, this position offers a unique opportunity to work in the hospitality industry and contribute to the company's continued success
• Career progression in this role may lead to senior marketing positions or expansion into related fields, such as digital marketing or marketing management

ASSUMPTION: This role offers a unique blend of data-driven decision making, creative innovation, and industry-specific expertise. Candidates should be prepared to discuss their relevant experience and how it aligns with the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Developing and executing a targeted online advertising campaign to drive bookings during a major international event
• Analyzing campaign performance data to optimize targeting, creative, and bidding strategies
• Collaborating with external agencies to create and implement a first-party data approach for performance marketing

ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and challenges of the Performance Marketing Manager role. Candidates should be prepared to discuss their relevant experience and how it aligns with these project examples.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing mix and how this role fits into the overall marketing strategy?
• How does Motel One approach data-driven decision making and continuous improvement in its marketing efforts?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does Motel One ensure consistent brand messaging and high-quality campaign execution across multiple channels and international markets?
• What is the company's approach to working with external agencies and service providers, and how does this role collaborate with them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company's marketing strategy, and the opportunities for growth and development. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement with the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past performance marketing campaigns and their results to discuss during the interview
• Research Motel One's unique value proposition and be prepared to discuss how your skills and experience align with the company's mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.