Digital Marketing Analyst - Remote

📌 Core Information

🔹 Job Title: Digital Marketing Analyst - Remote

🔹 Company: Thriveworks

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Cross-functional role supporting SEO and Paid Marketing strategies
• Primary focus on SEO, with emphasis on local search and organic growth
• Collaboration with teams across Content, Product, Development, and Marketing
• Data-driven decision making and continuous optimization

ASSUMPTION: This role requires a strong foundation in SEO and digital marketing, with a willingness to learn and adapt in a fast-paced environment.

📋 Key Responsibilities

✅ Analyze site and technical performance using SEO tools and analytics platforms, translating findings into clear reports for stakeholders

✅ Conduct ad hoc deep dives to investigate trends, identify opportunities, and drive actionable insights

✅ Perform keyword research to uncover content gaps and guide on-page optimizations

✅ Create data-driven research briefs with SEO recommendations and collaborate with content and marketing stakeholders to bring them to life

✅ Execute competitive analysis across content, backlinks, and keyword rankings; translate findings into roadmap projects

✅ Partner with content and product/tech teams to develop high-value, share-worthy assets that support SEO and brand goals

✅ Provide cross-team support in other high-priority areas such as location data accuracy, reputation management, and business listings

✅ Support search/social campaign execution by helping build, update, and QA campaigns

✅ Analyze campaign performance and assist in identifying optimization opportunities based on key metrics (e.g., CPC, ROAS)

✅ Collaborate with the team on A/B testing initiatives and help execute landing page optimization

✅ Help bridge SEO and SEM efforts by identifying keyword overlap opportunities, aligning messaging, and sharing insights across both channels

✅ Maintain campaign hygiene, tagging, and tracking to ensure high-quality execution

ASSUMPTION: This role requires a balance of analytical skills, communication skills, and the ability to work effectively across multiple teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-3 years of experience in digital marketing, with direct exposure to SEO and/or Local SEO strongly preferred

Required Skills:

• Solid understanding of core SEO principles, including content optimization, technical SEO, and keyword strategy
• Proficient in Excel/Google Sheets, with confidence writing formulas and manipulating data sets
• Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, or Google Ads
• Analytical thinker who enjoys digging into data, spotting trends, and translating insights into action
• Clear communicator who collaborates effectively across teams and disciplines
• Organized and adaptable — able to manage multiple projects and shift gears quickly when priorities change
• Self-starter with a growth mindset, eager to learn and take initiative
• Comfortable working both independently and cross-functionally in a fast-paced environment
• Reliable under pressure and able to meet deadlines without sacrificing attention to detail

Preferred Skills:

• Experience with A/B testing and landing page optimization
• Knowledge of HTML and CSS
• Familiarity with project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, as it is a remote position within the United States.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Healthcare, Dental, Vision, and life insurance benefits
• 401K with 3% employer match
• Paid time off and paid holidays
• Additional coverage options available, such as Short Term Disability, Long Term Disability, and Group Accident Insurance
• Professional development & advancement opportunities

Working Hours: Full-time (40 hours per week), with flexible scheduling and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Analyst role with 2-5 years of experience in the United States. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Thriveworks is a leading provider of therapy and psychiatry services, operating in the mental health care industry. They offer both in-person and online care for people of all ages and are in network with most major insurances.

Company Size: Thriveworks has 1,001-5,000 employees, making it a mid-sized company. This size allows for opportunities to work on diverse projects and collaborate with various teams while still maintaining a manageable work environment.

Founded: Thriveworks was founded in 2008 and has since grown to become one of the leading mental healthcare companies in the USA, with over 2,800 employees.

Company Description:

• Thriveworks is a leading provider of therapy and psychiatry services, offering both in-person and online care for people of all ages
• They are in network with most major insurances, including Aetna, BlueCross BlueShield, Humana, and United Healthcare
• Thriveworks provides quick access to high-quality care through preferred partnerships with health plans and health systems

Company Specialties:

• Counseling
• Psychiatry
• Medication Management
• Therapy
• Mental Health
• Anxiety
• Relationship Counseling
• Stress
• Self-Care
• Individual Therapy
• Online Therapy
• Family Therapy
• Couples Counseling
• Child Therapy
• Teen Counseling
• Depression
• Grief & Loss
• Trauma

Company Website: thriveworks.com

ASSUMPTION: Thriveworks is a well-established company in the mental health care industry, with a strong focus on providing high-quality care and creating a supportive environment for both clients and clinicians.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring 2-3 years of experience in digital marketing with a strong preference for SEO and/or Local SEO exposure. It offers opportunities for growth and advancement within the company.

Reporting Structure: The Digital Marketing Analyst will report directly to the SEO and Paid Media leads, collaborating with teams across Content, Product, Development, and Marketing.

Work Arrangement: This is a remote position, with the ability to work from anywhere in the United States. It offers flexible scheduling and the ability to work independently or cross-functionally as needed.

Growth Opportunities:

• Advancement within the Marketing department, such as moving into a Senior Marketing Analyst or Marketing Manager role
• Expanding into other areas of the business, such as Product or Content, based on demonstrated skills and interests
• Potential to work on high-impact projects that drive business outcomes and contribute to the company's growth

ASSUMPTION: This role offers opportunities for professional growth and development, both within the Marketing department and across other areas of the business.

🌍 Location & Work Environment

Office Type: Remote (100% remote work)

Office Location(s): United States (various locations)

Geographic Context:

• The United States has a diverse range of cultures, climates, and time zones, allowing for a wide variety of remote work experiences
• Thriveworks has multiple office locations across the United States, providing opportunities for in-person collaboration when needed
• Remote work offers flexibility and the ability to work from anywhere, with a focus on results and productivity

Work Schedule: Full-time (40 hours per week), with flexible scheduling and the ability to work remotely

ASSUMPTION: This role requires strong self-motivation, time management, and communication skills to succeed in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members
• Background check and onboarding

Key Assessment Areas:

• Technical skills and knowledge of SEO principles
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Adaptability and ability to work in a fast-paced environment
• Alignment with Thriveworks' mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your SEO and digital marketing experience, as well as any relevant projects or campaigns you've worked on
• Demonstrate your understanding of Thriveworks' mission and values, and explain how your skills and experience make you a strong fit for the role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: SEO, Digital Marketing, Marketing Analyst, Remote Work, Data Analysis, Google Analytics, Google Search Console, SEMrush, Google Ads, Campaign Optimization, A/B Testing, Collaboration, Project Management

ASSUMPTION: Thriveworks uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the right people.

🛠️ Tools & Technologies

• Google Analytics
• Google Search Console
• SEMrush
• Google Ads
• Excel/Google Sheets
• Project management tools (e.g., Asana, Trello)
• HTML and CSS (preferred)

ASSUMPTION: Familiarity with these tools and technologies is required for this role, as they are essential for performing the job's core responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Community: Thriveworks prioritizes creating a supportive environment where clinicians can thrive and clients can access high-quality care
• Purpose: The company is driven by a mission to be America's most valued mental healthcare company, where teams can fulfill their purpose and do their best work
• Integrity: Thriveworks is committed to providing honest, transparent, and ethical care to its clients
• Access: The company strives to make mental healthcare more accessible and affordable for all
• Quality: Thriveworks is dedicated to delivering high-quality care and exceptional client experiences

Work Style:

• Collaborative: Thriveworks encourages cross-functional collaboration and teamwork to drive business outcomes
• Data-driven: The company uses data and analytics to inform decision-making and continuous improvement
• Fast-paced: Thriveworks operates in a dynamic and fast-paced environment, requiring adaptability and strong time management skills
• Results-focused: The company prioritizes results and productivity, with a focus on driving business outcomes

Self-Assessment Questions:

• Do you align with Thriveworks' mission and values, and how do your skills and experience demonstrate this?
• Are you comfortable working in a fast-paced, remote environment, and how do you manage your time and priorities in such a setting?
• How do you approach collaboration and communication with team members, and can you provide examples of your successful cross-functional projects or initiatives?

ASSUMPTION: Cultural fit is crucial for success in this role, as it requires strong collaboration, communication, and adaptability in a remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, remote work environment
• Balancing data analysis and interpretation with effective communication and collaboration across teams
• Keeping up-to-date with industry trends and best practices in SEO and digital marketing
• Adapting to changes in priorities, tools, or processes as the company grows and evolves
• Ensuring work-life balance in a remote work setting

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills, as well as a willingness to learn and grow in a fast-paced environment.

📈 Similar Roles Comparison

• Digital Marketing Specialist: This role focuses more on paid advertising and less on SEO, with a broader scope of digital marketing channels
• SEO Specialist/Manager: These roles have a narrower focus on SEO, with more responsibility for strategy and less emphasis on data analysis and campaign execution
• Marketing Analyst: This role may have less focus on SEO and more on overall marketing performance and analytics, with a broader range of marketing channels

ASSUMPTION: This role offers a unique blend of SEO focus, data analysis, and campaign execution, making it distinct from similar roles in the digital marketing field.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Thriveworks' website and submitting recommendations to the content and product/tech teams
• Performing keyword research and on-page optimization for high-value content pieces, such as blog posts or service pages
• Executing competitive analysis and identifying opportunities for content expansion or optimization based on keyword rankings and backlink profiles
• Supporting search and social campaign execution by helping build, update, and QA campaigns, and analyzing performance to identify optimization opportunities

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from data analysis and interpretation to collaboration and communication with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for a Digital Marketing Analyst at Thriveworks, and how does this role fit into the broader marketing team structure?
• How does Thriveworks support the professional development and growth of its marketing team members, and what opportunities are there for advancement within the department or across other areas of the business?
• What are the most important qualities and skills for success in this role, and how does Thriveworks evaluate candidates for these qualities during the interview process?
• How does Thriveworks approach work-life balance for its remote team members, and what resources or support does the company provide to help employees maintain a healthy work-life balance?
• What are the biggest challenges facing the marketing team in the coming months or years, and how can this role contribute to addressing these challenges and driving business outcomes?

ASSUMPTION: These questions can help you better understand the role, the company culture, and the opportunities for growth and development within Thriveworks.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your SEO and digital marketing experience
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit
• Follow up with Thriveworks one week after submitting your application to inquire about your application status
• If selected for an interview, be prepared to discuss your relevant experience, skills, and how you align with Thriveworks' mission and values

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.