📌 Core Information
🔹 Job Title: Digital Marketing Analyst (x/f/m)
🔹 Company: Doctolib
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Permanent, Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Paris - Levallois)
🚀 Job Overview
Key aspects of this role include:
- Analyzing and optimizing marketing technologies to drive data-driven decisions
- Managing dashboards and reports for CRM, paid media, and SEO activities
- Collaborating cross-functionally with various teams to ensure alignment with strategies
- Providing training and support to marketing team members on analytics practices and tools
ASSUMPTION: This role requires a high level of experience and expertise in marketing analytics to effectively manage multiple projects and adapt to changing priorities.
📋 Key Responsibilities
✅ Develop and manage comprehensive dashboards and reports to track key metrics for CRM, paid media, and SEO activities
✅ Conduct detailed SEO analysis, including keyword research, backlink analysis, and webpage performance optimization
✅ Analyze customer data and engagement across various touchpoints to enhance customer segmentation, lifecycle marketing, and overall CRM strategies
✅ Monitor and evaluate the performance of paid advertising campaigns across multiple platforms to ensure efficient budget spend
✅ Work closely with SEO, CRM, Paid Performance, GTM, Data, and IT departments to ensure alignment with strategies
✅ Provide ongoing training and support to marketing team members on analytics practices and tools
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines or address urgent issues.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field
Experience: 5+ years of experience in a Marketing Analytics, MarTech role, or in Campaign Management
Required Skills:
- Proficient in data analysis and visualization tools such as Google Analytics, Amplitude, Adjust/Appsflyer, Botify, SEMrush, Tableau, Metabase, Excel/Gsheet, or similar
- Strong understanding of CRM systems, digital advertising platforms, and SEO tools
- Excellent communication and collaboration skills
- Proven ability to manage multiple projects simultaneously and adapt to changing priorities
Preferred Skills:
- Experience in agency
- Familiarity with healthcare industry
- Coding/data language experience
- Online tracking understanding
ASSUMPTION: Candidates with experience in the healthcare industry or familiarity with healthcare-specific marketing strategies may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on market research and company size)
Benefits:
- Free Health Insurance for you and your family
- Quarterly or monthly bonus (based on your position)
- Up to 14 days of RTT
- Flexible workplace policy offering both hybrid and office-based mode
- Flexibility days allowing to work in EU countries and the UK for 10 days per year
- Wellbeing program (free mental health and coaching offer with our partner moka.care)
- Lunch voucher with Swile card
- Work Council subsidy to refund part of sport club membership or creative class
- Bicycle subsidy
- Reimbursement of public transportation or company car (only for Field Sales)
- Relocation support for international mobilities
Working Hours: Full-time, 40 hours per week (Flexible, with occasional overtime or weekend work as needed)
ASSUMPTION: The estimated salary range is based on market research and company size, as salary information was not provided in the original job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on healthcare and telehealth services
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2013
Company Description:
- Doctolib is a fast-growing healthcare technology company dedicated to improving access to healthcare for everyone
- They empower health professionals and enable them to have a better work-life balance
- Doctolib helps people to be healthier and have faster and easier access to care
Company Specialties:
- Santé (Health)
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Healthcare
- Technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthcare technology industry, with a strong focus on innovation and improving access to healthcare services.
📊 Role Analysis
Career Level: Mid to Senior-level role, with significant experience required
Reporting Structure: This role reports directly to the Marketing department and collaborates with various teams across the organization
Work Arrangement: Hybrid, with a flexible workplace policy offering both hybrid and office-based modes
Growth Opportunities:
- Potential career progression within the Marketing department or related fields
- Opportunities to work on high-impact projects and drive data-driven decisions
- Possibility to gain experience in the healthcare industry and work with a diverse range of stakeholders
ASSUMPTION: This role offers significant growth opportunities for experienced candidates looking to advance their careers in marketing analytics within the healthcare industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Paris - Levallois
Office Location(s): 54, Quai Charles Pasqua, Levallois-Perret, Île-de-France 92300, FR
Geographic Context:
- Paris is a major European city with a vibrant culture and diverse population
- The office is located in the western suburbs of Paris, offering easy access to public transportation and nearby amenities
- The region is home to a thriving tech industry, with many startups and established companies
Work Schedule: Full-time, with flexible hours and occasional overtime or weekend work as needed
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a strong focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the Talent Acquisition Team
- First interview with the Hiring Manager
- Practical assessment - Business case study
- Final interview
- At least one reference check
Key Assessment Areas:
- Data analysis and visualization skills
- Understanding of CRM systems, digital advertising platforms, and SEO tools
- Communication and collaboration skills
- Problem-solving and project management abilities
- Alignment with Doctolib's mission and values
Application Tips:
- Highlight relevant experience and achievements in marketing analytics and campaign management
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare for behavioral and technical interview questions related to data analysis, marketing strategies, and problem-solving
ATS Keywords: Marketing Analytics, Campaign Management, Data Analysis, CRM, SEO, Digital Advertising, Data Visualization, SQL, Project Management, Healthcare Industry
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with Doctolib's mission and values.
🛠️ Tools & Technologies
- Google Analytics
- Amplitude
- Adjust/Appsflyer
- Botify
- SEMrush
- Tableau
- Metabase
- Excel/Gsheet
- SQL
- CRM systems (e.g., Salesforce, HubSpot, Zoho CRM)
- Digital advertising platforms (e.g., Google Ads, Meta Ads, Apple Search Ads, TikTok Ads)
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
ASSUMPTION: The required tools and technologies may evolve over time as the company adopts new platforms or updates its tech stack.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Innovative: We embrace change and continuously improve
- Collaborative: We work together to achieve common goals
- Expert: We strive to be the best in our field
- Responsible: We act with integrity and take responsibility for our actions
Work Style:
- Data-driven: We make decisions based on data and analytics
- Agile: We adapt quickly to changing circumstances
- Results-oriented: We focus on achieving measurable outcomes
- Customer-focused: We prioritize the needs and preferences of our users
- Diverse and inclusive: We value and promote diversity in our teams
Self-Assessment Questions:
- How do you ensure that your data analysis and insights are patient-centric and drive meaningful improvements in healthcare?
- Can you describe a time when you had to adapt quickly to a significant change in your work environment or project scope? How did you approach this situation?
- How do you balance the need for data-driven decision-making with the need to act quickly and efficiently in a dynamic work environment?
ASSUMPTION: Doctolib values a diverse and inclusive work environment, and candidates who can demonstrate a strong fit with the company's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Adapting to changing priorities and shifting project requirements
- Working with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up-to-date with industry trends and best practices in marketing analytics
ASSUMPTION: These challenges require strong project management skills, adaptability, and a deep understanding of marketing analytics and data visualization tools.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the healthcare industry and telehealth services
- Industry-specific context: The role requires an understanding of healthcare-specific marketing strategies and data analysis techniques
- Career path comparison: This role offers opportunities for career progression within the Marketing department or related fields
ASSUMPTION: While this role shares similarities with other marketing analytics positions, its focus on the healthcare industry and telehealth services sets it apart from related roles.
📝 Sample Projects
- Conducting a comprehensive SEO analysis to improve organic search rankings and drive traffic to Doctolib's website
- Analyzing customer data and engagement to enhance customer segmentation and lifecycle marketing strategies for Doctolib's CRM
- Evaluating the performance of paid advertising campaigns across multiple platforms to optimize budget spend and maximize ROI
ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Digital Marketing Analyst role at Doctolib.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organization?
- How does Doctolib support the professional development and growth of its marketing analytics team members?
- Can you provide an example of a recent marketing campaign or project that required data-driven decision-making and how the team approached it?
- How does Doctolib ensure the security and privacy of patient data, and what role does this role play in maintaining these standards?
- What are the most significant challenges facing the healthcare industry today, and how does this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and the industry, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions related to data analysis, marketing strategies, and problem-solving
- If selected, complete a practical assessment - Business case study
- Follow up with the Hiring Manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
