Digital Marketing Analyst (x/f/m)

📌 Core Information

🔹 Job Title: Digital Marketing Analyst (x/f/m)

🔹 Company: Doctolib

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Permanent, Full Time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Analyzing and optimizing marketing technologies to support SEO, CRM, and paid advertising
• Driving data-driven decisions and enhancing marketing strategies through insightful analytics and reports
• Collaborating cross-functionally with SEO, CRM, Paid Performance, GTM, Data, and IT departments
• Providing training and support to marketing team members on analytics practices and tools

ASSUMPTION: This role requires a strong background in marketing analytics and a solid understanding of various marketing channels and tools.

📋 Key Responsibilities

✅ Develop and manage comprehensive dashboards and reports to track key metrics for CRM, paid media, and SEO activities

✅ Conduct detailed SEO analysis, including keyword research, backlink analysis, and webpage performance optimization

✅ Analyze customer data and engagement across various touchpoints to enhance customer segmentation, lifecycle marketing, and overall CRM strategies

✅ Monitor and evaluate the performance of paid advertising campaigns across multiple platforms to ensure efficient budget spend

✅ Work closely with relevant departments to ensure alignment with marketing needs and strategies

✅ Provide ongoing training and support to marketing team members on analytics practices and tools

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to translate complex data into actionable insights.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field

Experience: 5+ years of experience in a Marketing Analytics, MarTech role or in Campaign Management

Required Skills:

• Proficient in data analysis and visualization tools such as Google Analytics, Amplitude, Adjust/Appsflyer, Botify, SEMrush, Tableau, Metabase, Excel/Gsheet
• Strong understanding of CRM systems, digital advertising platforms, and SEO tools
• Experience with SQL and common data manipulation languages
• Excellent communication and collaboration skills
• Proven ability to manage multiple projects simultaneously and adapt to changing priorities

Preferred Skills:

• Experience in agency
• Familiarity with healthcare industry
• Coding/data language experience
• Online tracking understanding

ASSUMPTION: Candidates with a strong academic background and relevant work experience are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a mid-level marketing analyst role in Paris)

Benefits:

• Free Health Insurance for you and your family
• Quarterly or monthly bonus
• Up to 14 days of RTT
• Flexible workplace policy offering both hybrid and office-based mode
• Flexibility days allowing to work in EU countries and the UK 10 days per year
• Wellbeing program (free mental health and coaching offer with our partner moka.care)
• Lunch voucher with Swile card
• Work Council subsidy to refund part of sport club membership or creative class
• Bicycle subsidy
• Reimbursement of public transportation or company car (only for Field Sales)
• Relocation support for international mobilities

Working Hours: 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The estimated salary range is based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2013

Company Description:

• Doctolib is a French online appointment booking platform for healthcare professionals
• Founded in 2013, Doctolib has since expanded to Germany, Italy, and the UK
• The company aims to improve access to healthcare for everyone by providing a user-friendly platform for patients and healthcare professionals

Company Specialties:

• Healthcare
• Internet
• Innovation
• Rails
• e-health
• Telehealth
• Frenchtech
• Online appointments
• Data protection and security

Company Website: careers.doctolib.com

ASSUMPTION: Doctolib is a well-established company in the healthcare technology industry, with a strong focus on innovation and improving access to healthcare.

📊 Role Analysis

Career Level: Mid-level Marketing Analyst

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Hybrid (Office-based with flexibility for remote work)

Growth Opportunities:

• Potential career progression to Senior Marketing Analyst or Marketing Manager roles
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
• possibility to relocate to one of Doctolib's international offices

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Levallois-Perret, Île-de-France, France

Geographic Context:

• Paris is a major European city with a vibrant tech industry and a high cost of living
• The Levallois-Perret office is located in the western suburbs of Paris, with easy access to public transportation
• The office is close to several amenities, including restaurants, shops, and parks

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The work environment at Doctolib's Paris office is collaborative and dynamic, with a strong focus on innovation and data-driven decision making.

💼 Interview & Application Insights

Typical Process:

• Phone or video call with the Talent Acquisition Team
• First interview with the Hiring Manager
• Practical assessment - Business case study
• Final interview
• At least one reference check

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Understanding of marketing channels and tools
• Communication and collaboration skills
• Cultural fit with Doctolib's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your understanding of Doctolib's mission and values in your application materials
• Prepare for the practical assessment by brushing up on your data analysis and visualization skills
• Research Doctolib's competitors and industry trends to show your knowledge of the healthcare technology landscape

ATS Keywords: Marketing Analytics, MarTech, SEO, CRM, Paid Advertising, Data Visualization, SQL, Google Analytics, Amplitude, Tableau, Metabase

ASSUMPTION: The interview process at Doctolib is comprehensive and designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Amplitude
• Adjust/Appsflyer
• Botify
• SEMrush
• Tableau
• Metabase
• Excel/Gsheet
• SQL
• CRM systems (e.g., Salesforce, HubSpot)
• Digital advertising platforms (e.g., Google Ads, Meta Ads, Apple Search Ads, TikTok Ads)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing analytics and optimization.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Always prioritize the needs and well-being of patients
• Innovative: Continuously seek new solutions and improvements
• Collaborative: Work together to achieve common goals
• Expert: Strive for excellence in all aspects of our work

Work Style:

• Data-driven: Use data and analytics to inform decision-making
• Agile: Adapt quickly to changing priorities and market conditions
• Dynamic: Foster a fast-paced, collaborative work environment

Self-Assessment Questions:

• Do you have a strong commitment to improving access to healthcare for everyone?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have excellent communication and collaboration skills, with the ability to translate complex data into actionable insights?

ASSUMPTION: Doctolib values candidates who are passionate about improving access to healthcare, innovative, collaborative, and data-driven.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills
• The hybrid work arrangement may require occasional travel to the office for team meetings and collaboration
• Paris has a high cost of living, which may impact the candidate's overall compensation package

ASSUMPTION: These challenges are inherent to working in a large, growing company in a major European city and can be mitigated with strong communication, adaptability, and effective time management.

📈 Similar Roles Comparison

• This role is similar to a Marketing Analyst or MarTech Analyst position in other companies, but with a focus on the healthcare technology industry
• Compared to other marketing roles, this position requires a strong background in data analysis and optimization
• Career progression in this role may lead to senior marketing or management positions within the company or the broader healthcare technology industry

ASSUMPTION: This role offers unique opportunities for career growth and development within the healthcare technology industry.

📝 Sample Projects

• Conducting a comprehensive SEO audit of Doctolib's website to identify optimization opportunities and improve organic search rankings
• Analyzing customer data to segment users and enhance CRM strategies, leading to improved customer engagement and retention
• Evaluating the performance of paid advertising campaigns across multiple platforms to optimize budget allocation and improve ROI

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for the Digital Marketing Analyst role at Doctolib.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does this role collaborate with other departments, such as SEO, CRM, and Paid Performance?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Doctolib support work-life balance for its employees?
• What is the company's approach to data privacy and security, particularly in the context of healthcare data?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their fit with Doctolib's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Doctolib's careers website
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the practical assessment by brushing up on your data analysis and visualization skills
• Research Doctolib's competitors and industry trends to show your knowledge of the healthcare technology landscape
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.