📌 Core Information
🔹 Job Title: Digital Marketing Analytics and Reporting Manager, AVP
🔹 Company: First Eagle Investments
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time
🔹 Category: Investment Management
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading the end-to-end digital analytics strategy across various digital marketing channels
- Delivering actionable insights and recommendations to senior leadership and marketing stakeholders to inform strategies
- Partnering with IT/vendors to consolidate data into a centralized database/CDP
- Designing, building, and maintaining comprehensive dashboards and performance reports using Tableau, GA4, Google Looker Studio, and other reporting tools
- Establishing key performance indicators (KPIs), trends, and benchmarks to assess digital performance, campaign efficacy, and customer engagement
ASSUMPTION: This role requires a high level of data proficiency and strategic thinking to drive digital marketing efforts and improve overall business performance.
📋 Key Responsibilities
✅ Lead the end-to-end digital analytics strategy across website, email, social media, SEO/SEM, display, paid media, and other digital campaigns
✅ Partner with IT/vendors to consolidate all proprietary and third-party data into a centralized database/CDP
✅ Design, build, and maintain comprehensive dashboards and performance reports using Tableau, GA4, Google Looker Studio, and other reporting tools
✅ Establish key performance indicators (KPIs), trends, and benchmarks to assess digital performance, campaign efficacy, and customer engagement
✅ Deliver clear, concise insights and recommendations to senior leadership and marketing stakeholders to inform content, campaign, and channel strategies
✅ Partner with the web development and marketing technology teams to ensure accurate and scalable tagging and tracking (Google Analytics 4, Google Tag Manager, UTM governance, etc.)
✅ Partner with the Client Experience Director to develop A/B testing and experimentation strategies to optimize user engagement, conversion, and ROI
✅ Provide quarterly and annual digital performance reviews to inform broader business strategy
✅ Ensure compliance with data governance and privacy standards within financial services
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to effectively work with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Data Science, Analytics, Statistics, Computer Science, Marketing, or a related field; Master’s preferred
Experience: 7+ years of progressive experience in digital marketing analytics, with at least 2 years in a leadership or strategic role
Required Skills:
- Strong hands-on proficiency in analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, and Adobe Analytics
- Hands-on experience with dashboard and BI tools (e.g., Tableau, Power BI, Looker Studio)
- Proficiency in data analysis languages/tools such as SQL, Excel, and Python or R
- Demonstrated ability to translate data into business insights and influence strategic decision-making
- Familiarity with marketing automation platforms and CRM systems (e.g., Salesforce, Adobe Marketo/AEM Sites/Target)
- Exceptional communication and presentation skills, with an ability to explain technical findings to non-technical stakeholders
- Experience in financial services within asset/wealth management (a plus) or other highly regulated industries
- Familiarity with digital attribution models and customer journey analytics
- Knowledge of data privacy frameworks (e.g., GDPR, CCPA) as it relates to digital marketing
Preferred Skills:
- Experience with PowerBI, Adobe Analytics, and other reporting tools
ASSUMPTION: Given the role's focus on data-driven decision-making and strategic insights, candidates should have a strong foundation in data analysis and visualization tools.
💰 Compensation & Benefits
Salary Range: $100,000 - $150,000 USD per year. In addition, this role is eligible for an annual incentive bonus. Compensation may vary based upon, but not limited to – the individual's skills, experience, qualifications, and internal equity.
Benefits:
- Generous paid time-off
- Medical, dental, and vision healthcare plans
- 401(k) retirement and profit-sharing plans
- Flexible/hybrid work environment
- Flexible work attire
- Many more great benefits (refer to the First Eagle Benefits website for more information)
Working Hours: Full-time, typically 40 hours per week. The hybrid work arrangement allows for some flexibility in work hours and location.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the financial services sector. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: First Eagle Investments operates in the Investment Management industry, focusing on active, fundamental, and benchmark-agnostic investing with a strong focus on downside mitigation.
Company Size: First Eagle has approximately 522 employees, making it a mid-sized company. This size allows for a more personalized work environment and closer collaboration among teams.
Founded: First Eagle was founded in 1864, providing it with a rich history and established reputation in the investment management industry.
Company Description:
- First Eagle is an independent investment management firm that manages approximately $149 billion in assets on behalf of institutional and individual clients
- The firm focuses on providing prudent stewardship of client assets, with a core purpose of avoiding permanent impairment of capital and earning attractive returns through varied economic cycles
- First Eagle's investment capabilities include equity, fixed income, and multi-asset strategies
Company Specialties:
- Active, fundamental, and benchmark-agnostic investing
- Downside mitigation and risk management
- Investment strategies for institutional and individual clients
Company Website: First Eagle Investments
ASSUMPTION: First Eagle's long history and established reputation in the investment management industry suggest a strong focus on stability, reliability, and long-term growth.
📊 Role Analysis
Career Level: This role is at the mid-level management tier, with the title of Assistant Vice President (AVP) indicating a strategic and leadership-focused position.
Reporting Structure: The AVP of Digital Marketing Analytics & Reporting will likely report directly to the Chief Marketing Officer or a similar senior-level executive within the marketing department.
Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work on-site for part of the week and remotely for the remainder.
Growth Opportunities:
- Potential advancement to a Vice President (VP) or Director-level role within the marketing department
- Expansion of responsibilities to include additional marketing channels or functional areas
- Opportunities to work on high-impact projects and initiatives, driving business growth and innovation
ASSUMPTION: Given First Eagle's focus on long-term growth and downside mitigation, this role offers strong potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: First Eagle's headquarters is located in a modern, high-rise office building in midtown Manhattan, New York City.
Office Location(s): 1345 Avenue of the Americas, 48th Floor, New York, New York 10105, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous museums, theaters, and restaurants
- The midtown Manhattan location provides easy access to public transportation and numerous amenities
- The city's fast-paced environment may require employees to adapt to a more dynamic and competitive work environment
Work Schedule: The hybrid work arrangement allows for some flexibility in work hours and location, with employees expected to work on-site for part of the week and remotely for the remainder.
ASSUMPTION: The hybrid work arrangement offers a balance between the structured office environment and the flexibility of remote work, allowing employees to optimize their productivity and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's career portal
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and technical interviews with multiple stakeholders, including marketing team members and senior leadership
- Final round interviews, potentially involving a case study or presentation
- Background check and offer extension
Key Assessment Areas:
- Data analysis and visualization skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with First Eagle's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your ability to drive data-driven decision-making and strategic insights
- Prepare for behavioral and technical interview questions by researching common data analysis and marketing challenges and formulating your responses
- Demonstrate your proficiency in relevant tools and platforms, such as Google Analytics, Tableau, and SQL, through examples and case studies
ATS Keywords: Digital marketing analytics, data visualization, dashboard creation, data science, Google Analytics 4, Tableau, SQL, Python, A/B testing, data governance, email marketing, social media, paid advertising, SEO, customer journey analytics, data privacy
ASSUMPTION: First Eagle's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a strong focus on data-driven decision-making and strategic insights.
🛠️ Tools & Technologies
- Google Analytics 4
- Google Tag Manager
- Tableau
- GA4
- Google Looker Studio
- Adobe Analytics (optional)
- Power BI (optional)
- SQL
- Python or R
- Marketing automation platforms (e.g., Salesforce, Adobe Marketo/AEM Sites/Target)
ASSUMPTION: Candidates should have hands-on experience with the listed tools and technologies, with a strong preference for proficiency in Google Analytics 4, Tableau, and SQL.
👔 Cultural Fit Considerations
Company Values:
- Disciplined, unconventional thinking
- Global perspective
- Long-term alignment
Work Style:
- Collaborative and cross-functional, with a strong emphasis on teamwork and stakeholder engagement
- Data-driven and strategic, with a focus on driving business growth and innovation
- Adaptable and responsive, with a willingness to pivot and adjust strategies as needed
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment, working closely with various teams and stakeholders to drive data-driven decision-making?
- Are you comfortable working with large datasets and complex analytics tools to derive strategic insights and recommendations?
- Do you possess strong communication and presentation skills, enabling you to effectively convey technical findings to non-technical stakeholders?
ASSUMPTION: Candidates should possess strong analytical and communication skills, with a proven track record of driving data-driven decision-making and strategic insights in a collaborative, cross-functional environment.
⚠️ Potential Challenges
- Working in a highly regulated industry, such as financial services, may require additional compliance and data governance considerations
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration among team members
- The fast-paced and dynamic environment of New York City may require employees to adapt to a more competitive and demanding work environment
- The role's focus on data-driven decision-making and strategic insights may necessitate long hours and tight deadlines to meet business objectives
ASSUMPTION: Candidates should be prepared to navigate the unique challenges and demands of working in a highly regulated industry, a hybrid work environment, and a fast-paced, dynamic city like New York.
📈 Similar Roles Comparison
- Compared to other digital marketing analytics roles, this position places a stronger emphasis on strategic thinking and cross-functional collaboration to drive business growth and innovation
- Within the financial services industry, this role is unique in its focus on active, fundamental, and benchmark-agnostic investing, with a strong emphasis on downside mitigation
- Career-wise, this role offers strong potential for advancement to a Vice President (VP) or Director-level position within the marketing department
ASSUMPTION: Candidates should possess a strong understanding of the unique demands and challenges of working in the financial services industry, with a focus on active, fundamental, and benchmark-agnostic investing and downside mitigation.
📝 Sample Projects
- Developing and implementing a comprehensive digital analytics strategy to track performance across multiple marketing channels and campaigns
- Designing and building custom dashboards and performance reports using Tableau, GA4, and Google Looker Studio to provide actionable insights and recommendations to senior leadership and marketing stakeholders
- Conducting A/B testing and experimentation to optimize user engagement, conversion, and ROI across digital marketing channels
ASSUMPTION: Candidates should possess a strong portfolio of relevant projects and case studies demonstrating their ability to drive data-driven decision-making and strategic insights in a marketing analytics role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role, and how the hybrid work arrangement is expected to function?
- How does this role collaborate with other marketing teams and stakeholders to drive data-driven decision-making and strategic insights?
- What are the primary challenges and demands of working in a highly regulated industry like financial services, and how does this role address those challenges?
- How does First Eagle support the professional development and career advancement of its employees, particularly within the marketing department?
- What are the key performance indicators (KPIs) and metrics used to assess the success of this role, and how are they tracked and reported?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their understanding of the role, the company, and the industry, while also showcasing their strategic thinking and problem-solving abilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the First Eagle Investments career portal
- Tailor your resume and cover letter to highlight relevant skills and experiences, emphasizing your ability to drive data-driven decision-making and strategic insights
- Prepare for behavioral and technical interview questions by researching common data analysis and marketing challenges and formulating your responses
- Demonstrate your proficiency in relevant tools and platforms, such as Google Analytics, Tableau, and SQL, through examples and case studies
- Follow up with the hiring manager or HR team within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
