π Core Information
πΉ Job Title: Digital Marketing & Analytics Manager
πΉ Company: Cermati.com
πΉ Location: Jakarta, Indonesia
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: June 10, 2025
πΉ Experience Level: Mid-level (2-5 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Managing various online marketing channels to promote financial products
- Acquiring customers while maintaining a healthy customer acquisition cost (CAC)
- Conducting primary research to uncover trends in personal finance
- Monitoring and analyzing customer journeys to improve user experience
- Translating marketing data into business insights and decisions
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts.
π Key Responsibilities
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Manage various online marketing channels to promote financial products to segmented audiences
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Acquire customers while maintaining a healthy CAC through various online marketing channels
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Conduct primary research to uncover current unique trends in personal finance in digital channels
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Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
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Translate marketing data into business insights and decisions
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive marketing performance.
π― Required Qualifications
Education: Graduate from a reputable university with a degree in Engineering, Computer Science, or Mathematics
Experience: 2-5 years of experience in digital marketing, with a focus on data analysis and customer acquisition
Required Skills:
- Proven experience in managing online marketing campaigns
- Strong analytical skills and proficiency in SQL and BI tools
- Excellent communication and collaboration skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience in the fintech industry
- Fluency in Indonesian and English
ASSUMPTION: Candidates with a background in data analysis, marketing, or a related field will be well-suited for this role.
π° Compensation & Benefits
Salary Range: IDR 20,000,000 - 30,000,000 per year (based on industry standards for mid-level marketing roles in Jakarta)
Benefits:
- Health insurance
- Retirement plan
- Performance-based bonuses
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home occasionally
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Jakarta. Benefits may vary based on the company's current offerings.
π Applicant Insights
π Company Context
Industry: Financial Services (Fintech)
Company Size: 1,001-5,000 employees (Large)
Founded: 2015
Company Description:
- Cermati is a fintech startup based in Jakarta, Indonesia
- They simplify the process of finding and applying for financial products online
- Their mission is to help Indonesians make smart and accurate financial decisions
Company Specialties:
- Financial Technology
- Internet
- Technology
- Web and Mobile Apps
- E-commerce
Company Website: http://www.cermati.com/karir
ASSUMPTION: Cermati is a well-established fintech company with a strong focus on using technology to improve financial services in Indonesia.
π Role Analysis
Career Level: Mid-level (Manager)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, with occasional remote work options
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities
- Opportunity to work on innovative fintech products and services
- Chance to gain experience in a fast-growing industry and company
ASSUMPTION: This role offers opportunities for career growth and development within the company.
π Location & Work Environment
Office Type: Modern office space with collaborative work areas
Office Location(s): Plaza Bank Index (Plaza Permata) 12th floor, Jl.M.H Thamrin No. 57, Jakarta Pusat, DKI Jakarta 10350, ID and Jalan Tomang Raya, Grogol Petamburan, Jakarta 11440, ID
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
- The city is known for its vibrant culture, diverse food scene, and bustling nightlife
- Jakarta has a tropical monsoon climate, with high temperatures and humidity year-round
Work Schedule: Standard office hours (8:00 AM - 5:00 PM) with flexible start and end times
ASSUMPTION: The work environment at Cermati is collaborative and innovative, with a focus on using technology to improve financial services.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the hiring manager and team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing and data analysis skills
- Communication and collaboration skills
- Problem-solving and critical thinking skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience and skills in your resume and cover letter
- Prepare examples of your past marketing campaigns and their results
- Research Cermati's products and services, and be prepared to discuss how you can contribute to their growth
ATS Keywords: Digital Marketing, Analytics, Customer Acquisition, CAC, Data Analysis, SQL, BI Tools, Marketing Technology, Social Media, Content Marketing, Performance Marketing, Customer Experience, Research, Collaboration, Creativity, Iterative Experiments, Numerical Skills
ASSUMPTION: The application process at Cermati is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.
π οΈ Tools & Technologies
- Google Analytics
- Google Ads
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- SEO and SEM tools (e.g., SEMrush, Ahrefs)
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Data analysis tools (e.g., Excel, Power BI)
ASSUMPTION: Candidates should be comfortable using a variety of marketing and data analysis tools to drive campaign performance and optimize results.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Continuous learning
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a strong background in data analysis and marketing?
- Are you comfortable working in a collaborative, team-based environment?
- Do you thrive in a fast-paced, innovative work environment?
ASSUMPTION: Candidates who are a strong cultural fit for Cermati will be data-driven, collaborative, and results-focused, with a passion for innovation and continuous learning.
β οΈ Potential Challenges
- Managing a large budget and multiple marketing channels
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the fintech industry and market trends
- Balancing the need for data-driven decision making with the need for creativity and innovation
ASSUMPTION: This role presents unique challenges that require strong analytical, communication, and problem-solving skills.
π Similar Roles Comparison
- This role is similar to a Marketing Manager or Digital Marketing Manager position in other companies, but with a focus on the fintech industry
- Cermati is a well-established fintech company with a strong focus on using technology to improve financial services in Indonesia
- This role offers opportunities for career growth and development within the company
ASSUMPTION: This role is well-suited for candidates with experience in digital marketing, data analysis, and the fintech industry.
π Sample Projects
- Developing and executing a marketing campaign to promote a new financial product
- Analyzing customer data to identify trends and optimize marketing efforts
- Conducting market research to uncover new opportunities for growth and expansion
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team in the next 6-12 months?
- How does Cermati support the professional development and growth of its employees?
- What is the company's approach to data-driven decision making and continuous improvement?
- How does Cermati differentiate itself from other fintech companies in the market?
- What is the team's dynamic, and how do team members support each other in achieving their goals?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their results
- Research Cermati's products and services, and be prepared to discuss how you can contribute to their growth
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.