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Digital Marketing & Analytics Manager

Cermati.com
Full-time
On-site
Jakarta, Jakarta, Indonesia

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing & Analytics Manager

πŸ”Ή Company: Cermati.com

πŸ”Ή Location: Jakarta, Indonesia

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing various online marketing channels to promote financial products
  • Acquiring customers while maintaining a healthy customer acquisition cost (CAC)
  • Conducting primary research to uncover trends in personal finance
  • Monitoring and analyzing customer journeys to improve user experience
  • Translating marketing data into business insights and decisions

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization of marketing efforts.

πŸ“‹ Key Responsibilities

βœ… Manage various online marketing channels to promote financial products to segmented audiences

βœ… Acquire customers while maintaining a healthy CAC through various online marketing channels

βœ… Conduct primary research to uncover current unique trends in personal finance in digital channels

βœ… Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website

βœ… Translate marketing data into business insights and decisions

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis to drive marketing performance.

🎯 Required Qualifications

Education: Graduate from a reputable university with a degree in Engineering, Computer Science, or Mathematics

Experience: 2-5 years of experience in digital marketing, with a focus on data analysis and customer acquisition

Required Skills:

  • Proven experience in managing online marketing campaigns
  • Strong analytical skills and proficiency in SQL and BI tools
  • Excellent communication and collaboration skills
  • Ability to work independently and in a team environment

Preferred Skills:

  • Experience in the fintech industry
  • Fluency in Indonesian and English

ASSUMPTION: Candidates with a background in data analysis, marketing, or a related field will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: IDR 20,000,000 - 30,000,000 per year (based on industry standards for mid-level marketing roles in Jakarta)

Benefits:

  • Health insurance
  • Retirement plan
  • Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home occasionally

ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Jakarta. Benefits may vary based on the company's current offerings.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services (Fintech)

Company Size: 1,001-5,000 employees (Large)

Founded: 2015

Company Description:

  • Cermati is a fintech startup based in Jakarta, Indonesia
  • They simplify the process of finding and applying for financial products online
  • Their mission is to help Indonesians make smart and accurate financial decisions

Company Specialties:

  • Financial Technology
  • Internet
  • Technology
  • Web and Mobile Apps
  • E-commerce

Company Website: http://www.cermati.com/karir

ASSUMPTION: Cermati is a well-established fintech company with a strong focus on using technology to improve financial services in Indonesia.

πŸ“Š Role Analysis

Career Level: Mid-level (Manager)

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, with occasional remote work options

Growth Opportunities:

  • Potential to grow into a senior marketing role or take on additional responsibilities
  • Opportunity to work on innovative fintech products and services
  • Chance to gain experience in a fast-growing industry and company

ASSUMPTION: This role offers opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative work areas

Office Location(s): Plaza Bank Index (Plaza Permata) 12th floor, Jl.M.H Thamrin No. 57, Jakarta Pusat, DKI Jakarta 10350, ID and Jalan Tomang Raya, Grogol Petamburan, Jakarta 11440, ID

Geographic Context:

  • Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
  • The city is known for its vibrant culture, diverse food scene, and bustling nightlife
  • Jakarta has a tropical monsoon climate, with high temperatures and humidity year-round

Work Schedule: Standard office hours (8:00 AM - 5:00 PM) with flexible start and end times

ASSUMPTION: The work environment at Cermati is collaborative and innovative, with a focus on using technology to improve financial services.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR team
  • On-site interview with the hiring manager and team members
  • Final interview with the Head of Marketing

Key Assessment Areas:

  • Marketing and data analysis skills
  • Communication and collaboration skills
  • Problem-solving and critical thinking skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight your relevant experience and skills in your resume and cover letter
  • Prepare examples of your past marketing campaigns and their results
  • Research Cermati's products and services, and be prepared to discuss how you can contribute to their growth

ATS Keywords: Digital Marketing, Analytics, Customer Acquisition, CAC, Data Analysis, SQL, BI Tools, Marketing Technology, Social Media, Content Marketing, Performance Marketing, Customer Experience, Research, Collaboration, Creativity, Iterative Experiments, Numerical Skills

ASSUMPTION: The application process at Cermati is competitive, and candidates should be prepared to demonstrate their skills and qualifications throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • Social media platforms (Facebook, Instagram, LinkedIn, etc.)
  • SEO and SEM tools (e.g., SEMrush, Ahrefs)
  • Marketing automation platforms (e.g., HubSpot, Marketo)
  • Data analysis tools (e.g., Excel, Power BI)

ASSUMPTION: Candidates should be comfortable using a variety of marketing and data analysis tools to drive campaign performance and optimize results.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer-centricity
  • Integrity
  • Continuous learning

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-focused and goal-oriented

Self-Assessment Questions:

  • Do you have a strong background in data analysis and marketing?
  • Are you comfortable working in a collaborative, team-based environment?
  • Do you thrive in a fast-paced, innovative work environment?

ASSUMPTION: Candidates who are a strong cultural fit for Cermati will be data-driven, collaborative, and results-focused, with a passion for innovation and continuous learning.

⚠️ Potential Challenges

  • Managing a large budget and multiple marketing channels
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to changes in the fintech industry and market trends
  • Balancing the need for data-driven decision making with the need for creativity and innovation

ASSUMPTION: This role presents unique challenges that require strong analytical, communication, and problem-solving skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Manager or Digital Marketing Manager position in other companies, but with a focus on the fintech industry
  • Cermati is a well-established fintech company with a strong focus on using technology to improve financial services in Indonesia
  • This role offers opportunities for career growth and development within the company

ASSUMPTION: This role is well-suited for candidates with experience in digital marketing, data analysis, and the fintech industry.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign to promote a new financial product
  • Analyzing customer data to identify trends and optimize marketing efforts
  • Conducting market research to uncover new opportunities for growth and expansion

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they can expect in this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the marketing team in the next 6-12 months?
  • How does Cermati support the professional development and growth of its employees?
  • What is the company's approach to data-driven decision making and continuous improvement?
  • How does Cermati differentiate itself from other fintech companies in the market?
  • What is the team's dynamic, and how do team members support each other in achieving their goals?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your past marketing campaigns and their results
  • Research Cermati's products and services, and be prepared to discuss how you can contribute to their growth
  • Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.