📌 Core Information
🔹 Job Title: Digital Marketing and Automation Specialist
🔹 Company: Global Payments Inc.
🔹 Location: Athens, Greece
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leveraging digital channels and automation tools to drive customer acquisition, engagement, and retention.
- Managing digital campaigns and marketing automation workflows to maximize ROI.
- Collaborating with sales and product teams to align marketing strategies with business objectives.
- Ensuring CRM and marketing automation platform integration and data quality across systems.
ASSUMPTION: This role requires a balance of technical skills in marketing automation and digital campaign management, as well as strong collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Digital Campaign Management: Monitor, analyze, and report on campaign performance metrics to ensure maximum ROI. Conduct A/B testing for subject lines, copy, design, and Call-to-Actions. Maintain email best practices, including compliance with GDPR and deliverable standards.
✅ Marketing Automation: Implement and manage marketing automation workflows using platforms like HubSpot, Pardot, or Salesforce Marketing Cloud. Automate repetitive tasks and personalize communications. Develop and maintain lead scoring models, customer journeys, and segmentation strategies to improve campaign performance.
✅ Collaboration & Strategy: Work closely with sales and product teams to align marketing strategies with business objectives. Execute workflows aligned with the buyer journey.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization of digital marketing campaigns and automation workflows.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 3+ years of experience in digital marketing, preferably within the payments or fintech industry.
Required Skills:
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo).
- Experience with CRM systems, data analysis tools, Google Analytics, Power BI.
- Familiarity with paid media retargeting (Google Ads, LinkedIn, Meta).
- Excellent analytical and problem-solving abilities.
- Strong communication and collaboration skills.
- Ability to manage multiple projects simultaneously.
Preferred Skills:
- Experience with HTML, CSS, and basic web development.
- Familiarity with GDPR and data privacy regulations.
- Certifications in marketing automation platforms.
ASSUMPTION: While the required skills are essential for this role, the preferred skills would provide a significant advantage in managing complex digital marketing campaigns and automation workflows.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Athens, Greece, is estimated to be between €35,000 and €50,000 per year, based on industry standards for mid-senior level digital marketing roles. This estimate takes into account the company's size and the required qualifications.
Benefits:
- Health, dental, and vision insurance.
- Retirement savings plan with company match.
- Paid time off and holidays.
- Employee discounts and perks.
Working Hours: This role follows a standard full-time work arrangement, with typical office hours from 9:00 AM to 5:00 PM, Monday through Friday. Some flexibility may be available for remote work, as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may vary based on the company's policies and the employee's eligibility.
📌 Applicant Insights
🔍 Company Context
Industry: Global Payments operates in the financial services industry, specifically in the payments sector. The company provides payment technology and software solutions for merchants, financial institutions, and cardholders worldwide.
Company Size: Global Payments is a large corporation with over 23,000 employees globally. Working for a large company offers opportunities for career growth, diverse teams, and established processes. However, it may also mean more bureaucracy and less flexibility compared to smaller organizations.
Founded: Global Payments was founded in 1967 and has since grown into a global leader in payment processing and technology solutions.
Company Description:
- Global Payments is dedicated to providing reliable and innovative payment solutions for businesses seeking to develop comprehensive packages of services for accepting transactions with debit, credit, or prepaid cards.
- The company offers a wide range of services, including authorization, clearing, and settlement of card transactions, as well as software solutions for merchants and financial institutions.
- Global Payments is committed to delivering best-in-class payment technology and software solutions, empowering simple, fast, and secure payments for everyone.
Company Specialties:
- Payment processing and technology solutions.
- Merchant services and integrated payments.
- Software solutions for merchants and financial institutions.
- Omnichannel payments and unified commerce.
- Cross-border payments and digital wallets.
Company Website: company.globalpayments.com
ASSUMPTION: Global Payments' extensive experience and global presence provide a stable and well-established work environment for employees. However, the company's size may also present challenges in terms of career advancement and decision-making processes.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of technical skills and strategic thinking. The ideal candidate will have several years of experience in digital marketing and a solid understanding of marketing automation platforms.
Reporting Structure: The Digital Marketing and Automation Specialist will report directly to the Marketing Manager or a similar role within the marketing department. They will collaborate closely with sales and product teams to align marketing strategies with business objectives.
Work Arrangement: This role follows an on-site work arrangement, with typical office hours from 9:00 AM to 5:00 PM, Monday through Friday. Some flexibility may be available for remote work, as needed.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department.
- Expansion into other areas of the business, such as product management or sales.
- Opportunities to work on international projects or relocate to other offices.
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization. However, the specific growth opportunities may depend on the candidate's performance, the company's needs, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: The Athens office is a modern, professional environment that fosters collaboration and innovation. The office is designed to accommodate various work styles and preferences, with open-plan workspaces, meeting rooms, and breakout areas.
Office Location(s): The Athens office is located in the EVO Athens, Greece Office.
Geographic Context:
- Athens is the capital and largest city of Greece, offering a rich cultural heritage, vibrant nightlife, and numerous historical sites.
- The city is known for its mild Mediterranean climate, with hot, dry summers and mild, wet winters.
- Athens is well-connected by public transportation, with easy access to the airport and other major cities in Greece and Europe.
Work Schedule: The standard work schedule for this role is Monday to Friday, from 9:00 AM to 5:00 PM, with a one-hour lunch break. Some flexibility may be available for remote work, as needed.
ASSUMPTION: Working in Athens offers a unique blend of cultural experiences and professional opportunities. However, the cost of living in Athens may be higher than in other cities in Greece, and the city can be busy and crowded during peak tourist seasons.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening to assess communication skills and cultural fit.
- In-depth interviews with the hiring manager and other team members to evaluate technical skills and problem-solving abilities.
- Final interview or assessment to discuss the candidate's fit for the role and the company's needs.
Key Assessment Areas:
- Technical skills in digital marketing and marketing automation platforms.
- Analytical and problem-solving abilities.
- Communication and collaboration skills.
- Cultural fit and alignment with the company's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of digital marketing strategies and marketing automation workflows in your application materials.
- Showcase your ability to manage multiple projects simultaneously and work effectively with various teams.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and the company's culture.
ATS Keywords: Digital Marketing, Marketing Automation, CRM Systems, Data Analysis, Google Analytics, Power BI, Paid Media Retargeting, A/B Testing, Email Marketing, Lead Scoring, Segmentation Strategies, Collaboration, Problem Solving, Communication, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, given the company's size and the role's requirements. Applicants should focus on demonstrating their relevant experience and skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot, or Salesforce Marketing Cloud).
- CRM systems (e.g., Salesforce, HubSpot CRM, or Zoho CRM).
- Data analysis tools (e.g., Google Analytics, Power BI, or Tableau).
- Paid media retargeting platforms (e.g., Google Ads, LinkedIn Ads, or Meta Ads).
ASSUMPTION: The specific marketing automation platform and CRM system used by the company may vary, but the required skills and knowledge will be transferable across similar platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Global Payments prioritizes understanding and meeting the needs of its customers.
- Innovation: The company fosters a culture of continuous improvement and embraces new technologies to enhance its products and services.
- Collaboration: Global Payments encourages teamwork and cross-functional collaboration to drive success.
Work Style:
- Data-driven: The company relies on data and analytics to inform decision-making and measure performance.
- Agile: Global Payments embraces an agile work environment, with a focus on flexibility, adaptability, and continuous improvement.
- Customer-focused: The company prioritizes understanding and meeting the needs of its customers, with a strong emphasis on customer service and support.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing and marketing automation?
- Can you provide an example of a time when you had to manage multiple projects simultaneously, and how did you ensure their successful completion?
- How do you approach A/B testing, and can you share a successful A/B testing campaign you've managed?
ASSUMPTION: Applicants should assess their fit with the company's values and work style by considering their personal values, work preferences, and career goals. They should also be prepared to provide specific examples and anecdotes that demonstrate their alignment with the company's culture.
⚠️ Potential Challenges
- Managing multiple projects simultaneously may require strong organizational skills and time management.
- Working in a large corporation may present challenges in terms of decision-making processes and career advancement opportunities.
- Keeping up with the latest trends and best practices in digital marketing and marketing automation may require continuous learning and professional development.
- The cost of living in Athens may be higher than in other cities in Greece, which could impact the candidate's overall compensation and benefits package.
ASSUMPTION: Applicants should be prepared to address these potential challenges in their application materials and interviews, demonstrating their ability to manage multiple projects, work effectively in a large corporation, and adapt to new trends and technologies.
📈 Similar Roles Comparison
- This role differs from other digital marketing roles in its focus on marketing automation and customer acquisition strategies within the payments industry.
- Compared to other marketing automation specialist roles, this position requires a stronger focus on digital campaign management and collaboration with sales and product teams.
- Career paths for this role may include advancement to senior or management positions within the marketing department, as well as opportunities to expand into other areas of the business, such as product management or sales.
ASSUMPTION: Applicants should research similar roles and the payments industry to gain a better understanding of the unique aspects of this position and how it compares to other digital marketing and marketing automation roles.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to drive customer acquisition and engagement for a new payment processing service.
- Implementing and managing a marketing automation workflow to streamline the customer onboarding process for a merchant services platform.
- Conducting A/B testing to optimize the performance of a landing page for a cross-border payment solution, resulting in a 25% increase in conversion rates.
ASSUMPTION: Applicants should be prepared to provide specific examples of their experience with digital marketing campaigns, marketing automation workflows, and A/B testing, highlighting their ability to drive results and improve performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organization?
- How does the company support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a successful digital marketing campaign or automation workflow implemented by the company, and what made it successful?
- How does the company approach collaboration and communication between marketing, sales, and product teams, and what are the expectations for this role in that regard?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns and automation workflows, and how are these tracked and reported?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role, the company, and the industry, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing strategies and marketing automation workflows.
- Prepare for the interview by researching the company, the industry, and the role's requirements, as well as formulating thoughtful questions to ask the interviewer.
- Follow up with the hiring manager or recruiter after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
