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Digital Marketing and Communications Advisor (9-month FTC)

Linklaters
Full-time
On-site
Singapore, , Singapore

πŸ“Œ Core Information

πŸ”Ή Job Title: Digital Marketing and Communications Advisor (9-month FTC)

πŸ”Ή Company: Linklaters

πŸ”Ή Location: Hong Kong, Singapore

πŸ”Ή Job Type: 9-month Fixed-Term Contract

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 13, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site (Hong Kong, Singapore)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the global Digital Communications team in executing the firm’s digital strategy across various channels, with a primary focus on Asia and the Middle East.
  • Managing website content, social media postings, and email marketing initiatives.
  • Collaborating with various teams and members of the practice to promote the firm’s work, knowledge, and reputation globally.
  • Working in a high-performance environment, requiring strong teamwork, resilience, and adaptability.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines.

πŸ“‹ Key Responsibilities

βœ… Supporting the day-to-day execution of the firm’s digital strategy across various channels, including websites, social media, and email marketing.

βœ… Advising practice groups, sectors, and client teams on best digital and content practice for publishing content on the website.

βœ… Monitoring and analyzing key activity and engagement analytics for visitors on the website and advising on optimizations for website functionality and visitor experience.

βœ… Drafting and posting regional content on the firm’s social media channels using Canva, including organic and promoted campaigns.

βœ… Supporting Asia BDM team members with technical queries relating to client publications using eMarketing toolkits.

βœ… Supporting the Asia Marketing & Communications team in drafting and implementing both internal and external communication initiatives.

ASSUMPTION: This role requires a strong understanding of digital platforms and tools, as well as excellent communication and interpersonal skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: A suitable degree or experience in a similar role

Experience: 2-5 years of experience in the use of digital channels and systems in a professional services environment

Required Skills:

  • Excellent communication skills in English (written and verbal)
  • Strong analytical skills
  • Excellent time management
  • Highly PC and IT literate
  • Excellent team player with the ability to build strong relationships with international teams
  • Self-starter with strong work management skills
  • Ability to work under pressure and manage competing demands

Preferred Skills:

  • Mandarin speaker
  • Knowledge of web analytics tools, Sitecore, Google Analytics, eMarketing tools, Salesforce, Interaction, Canva
  • Understanding and use of Chinese social media platforms (WeChat, Weibo)
  • Strong report writing and presentation skills

ASSUMPTION: Candidates with experience in the legal or professional services sector may have an advantage in understanding the industry and its specific requirements.

πŸ’° Compensation & Benefits

Salary Range: HKD 450,000 - 600,000 per annum (pro-rated for the 9-month contract)

Benefits:

  • Competitive benefits package
  • Opportunities for professional development and training
  • Dynamic and inclusive work environment

Working Hours: Full-time (40 hours per week), with flexibility to work additional hours as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Hong Kong and Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Linklaters is a leading global law firm, supporting and investing in the future of its clients wherever they do business. The firm combines legal expertise with a collaborative and innovative approach to help clients navigate constantly evolving markets and regulatory environments, pursuing opportunities and managing risk worldwide.

Company Size: Linklaters has 1,001-5,000 employees globally, providing a large and diverse work environment.

Founded: Linklaters was founded in 1838 and has since grown into a global law firm with a presence in over 20 countries.

Company Description:

  • Linklaters is committed to providing the highest quality legal advice and solutions to its clients.
  • The firm fosters a collaborative and inclusive work environment, encouraging diversity and innovation.
  • Linklaters invests in the development of its employees, offering opportunities for professional growth and advancement.

Company Specialties:

  • Corporate
  • Finance
  • Dispute Resolution
  • Tax
  • Employment

Company Website: http://www.linklaters.com

ASSUMPTION: Linklaters' global presence and large employee base provide ample opportunities for career growth and exposure to diverse clients and projects.

πŸ“Š Role Analysis

Career Level: This role is suitable for a mid-level marketing and communications professional with 2-5 years of experience in digital marketing and communications.

Reporting Structure: The role reports to the Digital Communications Manager and Asia Communications & Events Manager.

Work Arrangement: This is an on-site role based in Hong Kong or Singapore, with the possibility of occasional remote work.

Growth Opportunities:

  • Exposure to global clients and projects
  • Opportunities to work with and learn from experienced professionals
  • Potential for career advancement within the firm

ASSUMPTION: This role offers a unique opportunity to gain experience in a global law firm and work on high-profile projects with international clients.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities

Office Location(s): Hong Kong, Singapore

Geographic Context:

  • Hong Kong: A vibrant, international city with a strong legal and financial industry
  • Singapore: A global commerce hub with a multicultural environment and strong business ecosystem

Work Schedule: Standard office hours with flexibility to work additional hours as needed

ASSUMPTION: Both Hong Kong and Singapore offer dynamic and multicultural work environments, providing ample opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or video interview with the hiring manager and relevant team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Digital marketing and communications skills
  • Analytical and problem-solving skills
  • Communication and interpersonal skills
  • Cultural fit and alignment with Linklaters' values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of digital marketing and communications in the legal industry
  • Showcase your ability to work effectively in a collaborative, international environment

ATS Keywords: Digital Marketing, Communications, Social Media, Content Management, Analytics, SEO, Email Marketing, Team Collaboration, Project Management, Time Management, Presentation Skills, Creativity, Interpersonal Skills, Attention to Detail, Language Skills, Legal Industry, Professional Services

ASSUMPTION: Linklaters uses Applicant Tracking Systems (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.

πŸ› οΈ Tools & Technologies

  • Sitecore
  • Google Analytics
  • eMarketing tools
  • Salesforce
  • Interaction
  • Canva
  • LinkedIn, WeChat, Weibo, X (formerly Twitter), Clearview Social (CVS)

ASSUMPTION: Familiarity with these tools and technologies is desirable, but not always required. Training may be provided for the right candidate.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Expertise
  • Innovation
  • Integrity
  • Respect

Work Style:

  • Dynamic and fast-paced
  • Collaborative and inclusive
  • Results-driven and focused on client outcomes

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you have a strong commitment to quality and delivery?

ASSUMPTION: Linklaters values diversity and inclusion, seeking candidates who can contribute to and thrive in a multicultural work environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced environment
  • Working with diverse teams and stakeholders across different time zones
  • Adapting to changes in priorities and workload
  • Developing a deep understanding of the legal industry and its specific requirements

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

πŸ“ˆ Similar Roles Comparison

  • Compared to other digital marketing and communications roles, this position offers a unique opportunity to work in the legal industry and gain exposure to global clients and projects.
  • In the legal industry, this role is similar to a Digital Marketing and Business Development Manager position, with a focus on Asia and the Middle East.
  • Career progression in this role could lead to senior marketing and communications positions within the firm or in the legal industry more broadly.

ASSUMPTION: This role offers a unique blend of digital marketing and communications experience, with a focus on the legal industry and global clients.

πŸ“ Sample Projects

  • Developing and executing a regional social media campaign to promote the firm's thought leadership content
  • Managing the firm's website content and ensuring it is up-to-date, relevant, and optimized for search engines
  • Collaborating with the Asia Marketing & Communications team to draft and implement internal and external communication initiatives

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of autonomy and initiative required in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the broader digital communications strategy for the firm?
  • What opportunities are there for professional development and growth within the firm?
  • How does the firm support work-life balance for its employees?
  • What is the team culture like, and how does this role contribute to it?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Linklaters careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your digital marketing and communications work, including social media campaigns, website content management, and email marketing initiatives
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.