Digital Marketing Associate - Google Ads

📌 Core Information

🔹 Job Title: Digital Marketing Associate - Google Ads

🔹 Company: KC Overseas Education

🔹 Location: Nāgpur, Mahārāshtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing Google Ads PPC campaigns
• Conducting keyword and competitor analysis
• Writing compelling ad copies and testing variations
• Collaborating with the team to create effective ad creatives and landing pages
• Tracking and reporting campaign performance
• Staying updated with Google Ads trends and best practices

ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to drive lead generation and conversions.

📋 Key Responsibilities

✅ Assist in planning, setting up, and optimizing Google Ads campaigns (Search, Display, YouTube, Performance Max, and Remarketing)

✅ Conduct keyword/video research and competitor analysis to enhance ad performance

✅ Monitor campaign performance and optimize for key metrics like CTR, CPC, Quality Score, and ROI

✅ Write compelling ad copies and test multiple variations for better engagement

✅ Collaborate with the team to create effective ad creatives and landing pages

✅ Track and report campaign performance, providing actionable insights for improvement

✅ A/B test different ad strategies to improve performance

✅ Implement audience targeting and remarketing strategies for better conversions

✅ Stay updated with Google Ads trends, algorithm updates, and best practices

ASSUMPION: This role involves a high degree of autonomy and requires strong project management skills to handle multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 1-3 years of experience managing Google Ads PPC campaigns

Required Skills:

• Strong understanding of Google Ads, Google Analytics, and Google Tag Manager
• Proficiency in Excel/Google Sheets for campaign analysis and reporting
• Prior experience in running lead generation campaigns (preferred)
• Hands-on experience in tools like SEMRUSH and AHREFS

Preferred Skills:

• Familiarity with other PPC platforms (e.g., Bing Ads, Facebook Ads)
• Experience with A/B testing tools
• Knowledge of SQL or other database management systems

ASSUMPTION: Candidates with experience in the education sector or EdTech industry may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 4,00,000 - 6,00,000 per annum (based on industry standards for similar roles in Nāgpur)

Benefits:

• Work-Life Balance: Flexible hours and remote work options
• Global Exposure: International travel and exposure to diverse markets
• Unmatched Growth: Opportunities for professional development and career advancement
• Recognition & Rewards: Performance-based bonuses and recognition programs
• Continuous Learning: Training and development opportunities
• Supportive Culture: A collaborative and inclusive work environment
• Stability & Security: A long-term career with a leading industry player
• Competitive Compensation: Above-industry-standard salary and benefits package

Working Hours: Full-time (40 hours per week), with flexible scheduling options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Nāgpur. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, specifically EdTech and Overseas Education Consulting

Company Size: Medium (1129 employees)

Founded: 1998, with over two decades of experience in the industry

Company Description:

• KC Overseas Education is a leading Multinational EdTech company with a strong foothold across South Asia, South-East Asia, and Africa, and rapidly expanding worldwide
• The company specializes in assisting students in searching and applying to overseas universities through its extensive network of 65+ offices across 11 countries
• KC Overseas Education is an authorized representative of over 900+ global universities and institutions across 35 countries, with a track record of successfully assisting more than 6,25,000+ students
• The company offers end-to-end services, including coaching for standardized tests, visa processing, and overseas education loans

Company Specialties:

• Education Consulting
• Overseas Education
• University Admissions
• Student Visa Processing
• Standardized Test Coaching (SAT, ACT, GRE, GMAT, IELTS, TOEFL, PTE)
• Overseas Education Loans

Company Website: studies-overseas.com

ASSUMPTION: KC Overseas Education's extensive industry experience and global presence make it an attractive employer for candidates seeking a stable and secure career in the EdTech sector.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Digital Marketing Manager or a similar position within the Marketing department

Work Arrangement: On-site, with potential for remote work or hybrid arrangements

Growth Opportunities:

• Progression to Senior Digital Marketing Associate or similar roles
• Expansion into other digital marketing channels (e.g., SEO, social media marketing)
• Potential to lead a team or manage a portfolio of campaigns
• Career advancement within the Marketing department or other functional areas

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space with collaborative work areas and meeting rooms

Office Location(s): Plot No: 10/2, IT Park Road, Opp. V.N.I.T, Pratap Nagar, Gayatri Nagar, Nagpur, Maharashtra 440022, IN

Geographic Context:

• Nāgpur is the winter capital of the Indian state of Maharashtra and is known for its rich history, cultural heritage, and educational institutions
• The city offers a mix of traditional and modern amenities, with a moderate cost of living compared to other major Indian cities
• Nāgpur is well-connected by air, rail, and road, with frequent domestic and international flight options

Work Schedule: Full-time (40 hours per week), with flexible scheduling options and potential for remote work or hybrid arrangements

ASSUMPTION: Nāgpur's strategic location, affordable cost of living, and rich cultural heritage make it an attractive place to work and live for professionals in various industries, including EdTech.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Technical assessment or case study to evaluate problem-solving skills and campaign management expertise
• Final round interview with the hiring manager or a panel of interviewers
• Background and reference checks for the selected candidate

Key Assessment Areas:

• Google Ads and PPC campaign management experience
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Adaptability and willingness to learn new tools and platforms

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of successful PPC campaigns you've managed and the results you achieved
• Demonstrate your understanding of the EdTech industry and KC Overseas Education's business model
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit

ATS Keywords: Google Ads, PPC, Campaign Management, Keyword Research, Competitor Analysis, A/B Testing, Google Analytics, Excel, SEMRUSH, AHREFS, Lead Generation, Conversion Optimization, EdTech, Overseas Education

ASSUMPTION: Applicants should focus on demonstrating their relevant skills and experiences, as well as their passion for driving results and contributing to the company's growth.

🛠️ Tools & Technologies

• Google Ads (Search, Display, YouTube, Performance Max, Remarketing)
• Google Analytics
• Google Tag Manager
• Excel/Google Sheets
• SEMRUSH
• AHREFS
• Other PPC platforms (e.g., Bing Ads, Facebook Ads) - preferred
• SQL or other database management systems - preferred

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for campaign management, analysis, and optimization.

👔 Cultural Fit Considerations

Company Values:

• Excellence: Striving for the highest standards in all aspects of work
• Integrity: Upholding ethical and moral principles in all actions
• Innovation: Embracing change and continuously improving processes and offerings
• Collaboration: Working together to achieve common goals and drive success
• Empowerment: Encouraging and supporting employee growth and development

Work Style:

• Data-driven: Making informed decisions based on data analysis and insights
• Results-oriented: Focusing on achieving measurable outcomes and driving impact
• Adaptable: Embracing change and adjusting to new situations and challenges
• Collaborative: Working effectively with team members and stakeholders to achieve common goals
• Customer-centric: Prioritizing the needs and preferences of students and clients

Self-Assessment Questions:

• How do your personal values align with KC Overseas Education's company values?
• Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
• How do you approach data-driven decision-making in your current role? Can you provide an example?

ASSUMPTION: Applicants should carefully consider their fit with KC Overseas Education's company values and work style, as cultural alignment is crucial for success in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong project management skills
• Keeping up with Google Ads trends, algorithm updates, and best practices
• Dealing with tight deadlines and performance expectations
• Working in a fast-paced, dynamic industry with frequent changes and new opportunities
• Navigating a large, diverse organization with multiple stakeholders and priorities

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other PPC campaign management roles, this position offers a unique opportunity to work in the EdTech industry and gain exposure to global education markets
• Working for a mid-sized company like KC Overseas Education provides more opportunities for growth and career advancement compared to larger corporations
• This role focuses on lead generation and conversion optimization, unlike similar roles that may prioritize brand awareness or other marketing objectives

ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a PPC campaign strategy for a new university partner, driving a 20% increase in student inquiries within the first three months
• Optimizing an existing campaign for a popular study destination, resulting in a 15% reduction in cost per acquisition and a 25% increase in conversions
• Launching a remarketing campaign targeting previous website visitors, leading to a 30% increase in conversions and a 20% reduction in cost per acquisition

ASSUMPTION: These sample projects demonstrate the real-world application of the skills and responsibilities required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does KC Overseas Education support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of PPC campaigns, and how are they tracked and reported?
• How does the company approach A/B testing and data-driven decision-making in its marketing strategies?
• What are the most significant challenges facing the EdTech industry, and how is KC Overseas Education addressing them?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for phone or video screening and technical assessment, focusing on your problem-solving skills and campaign management expertise
• Research KC Overseas Education's business model and industry trends to demonstrate your understanding of the EdTech sector
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.