Senior Visual Designer – Digital AI Product & Brand (70-80% in Leipzig)

📌 Core Information - Job Title: Senior Visual Designer – Digital AI Product & Brand (70-80% in Leipzig) - Company: Legartis Technology AG - Location: Leipzig, Saxony, Germany - Job Type: Part-time (Hybrid, 70-80% on-site) - Category: Design, Branding, AI, SaaS - Date Posted: May 30, 2025 - Experience Level: 5-10 years 🚀 Job Overview Key aspects of this role include: - Bridging the gap between product and marketing to shape the tone of product communication - Creating compelling product stories and visuals to explain and present the AI product - Continuously optimizing the website based on user data and analytics - Developing and implementing brand guidelines and a consistent brand image across all communication channels ASSUMPTION: This role requires a high level of creativity, independence, and strong communication skills to work effectively across teams and disciplines. 📋 Key Responsibilities ✅ Product Storytelling & Visualization: - Conceptualize product stories to communicate user experiences emotionally and understandably - Develop and design engaging product images, animations, and videos to explain and showcase the AI product ✅ Web Design & Optimization: - Redesign, improve, and continuously optimize the website based on user data and analytics - Collaborate with the marketing team to ensure a consistent user experience across all platforms ✅ Brand Development & Management: - Develop and maintain brand guidelines and ensure consistent application across all touchpoints - Create and implement a cohesive, attractive, and consistent brand image across all communication channels ASSUMPTION: This role requires a strong understanding of user-centered design principles, as well as experience working with analytics tools to inform design decisions. 🎯 Required Qualifications Education: - Bachelor's degree in Design, Communication, or a related field (or equivalent experience) Experience: - At least 5 years of proven experience in brand and visual design, with a focus on SaaS products - Strong portfolio demonstrating expertise in visual storytelling, branding, and web design Required Skills: - Proficiency in design tools such as Figma, Sketch, Adobe Illustrator, AfterEffects, and Premiere - Experience with analytics tools like Google Analytics, Mouseflow, or Hotjar - Strong knowledge of HTML, CSS, and JavaScript - Excellent communication and teamwork skills in German and English Preferred Skills: - Experience with AI integration in product communication - Familiarity with user flow analysis and A/B testing ASSUMPTION: Candidates with experience in LegalTech or AI-driven products may have a competitive advantage. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (full-time equivalent, based on industry standards for a senior visual designer in the SaaS sector in Leipzig) Benefits: - Employee participation program (ESOP) - Personal and professional development opportunities - Regular team events and outings Working Hours: 40 hours per week, with flexible hours and the option to work remotely up to 30% of the time ASSUMPTION: The salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills. 📌 Applicant Insights 🔍 Company Context - Industry: LegalTech, AI, SaaS - Company Size: 11-50 employees - Founded: 2017 - Headquarters: Zurich, Switzerland (with a significant presence in Leipzig, Germany) Company Description: - Legartis is a LegalTech startup that uses AI to revolutionize contract review and analysis through its SaaS solution - The company offers a diverse range of roles, from product and software development to marketing and sales - Legartis fosters an agile and collaborative work environment, with a strong emphasis on innovation and continuous learning Company Specialties: - AI-driven contract analysis and lifecycle management - Natural Language Processing (NLP) and Machine Learning (ML) technologies - Multilingual support and language-agnostic analysis Company Website: www.legartis.ai ASSUMPTION: Legartis is a growing startup with a strong focus on innovation and employee development, making it an attractive option for candidates seeking a dynamic and challenging work environment. 📊 Role Analysis - Career Level: Senior Visual Designer - Reporting Structure: This role reports directly to the Head of Marketing and works closely with the Head of Product and the design team - Work Arrangement: Hybrid, with a minimum of 70-80% on-site presence in Leipzig Growth Opportunities: - Opportunities to shape the visual identity of a growing LegalTech startup - Potential to expand the role's scope and influence as the company grows - Access to professional development resources and training opportunities ASSUMPTION: This role offers significant growth potential for the right candidate, as Legartis continues to expand its product offerings and market presence. 🌍 Location & Work Environment - Office Type: Co-working space in the center of Leipzig - Office Location: Barfussgässchen 12, 04109 Leipzig, Germany - Geographic Context: Leipzig is a vibrant city in Saxony, Germany, with a rich cultural heritage and a growing tech scene Work Schedule: - Flexible hours with a core working time of 10:00 AM - 3:00 PM - The option to work remotely up to 30% of the time ASSUMPTION: The flexible work arrangement and central office location allow for a good work-life balance and easy access to cultural and recreational activities. 💼 Interview & Application Insights Typical Process: 1. Initial conversation with the HR manager to discuss the role and Legartis' culture 2. Case study presentation with the Head of Marketing, focusing on a marketing-driven design project 3. Technical interview with the Head of Product to discuss the role's responsibilities and requirements 4. Team meeting to introduce the candidate to their potential colleagues and answer any questions 5. Decision and offer Key Assessment Areas: - Design skills and portfolio - Problem-solving and analytical thinking - Communication and teamwork skills - Cultural fit and alignment with Legartis' values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare a strong portfolio showcasing your visual storytelling, branding, and web design skills - Be ready to discuss your design process, tools, and how you approach user-centered design ATS Keywords: Visual Design, Brand Development, UX/UI Design, Storytelling, Animation, Video Production, Web Design, HTML, CSS, JavaScript, Analytics, German, English ASSUMPTION: The application process at Legartis is designed to be transparent and mutually respectful, with a focus on finding the best fit for both the candidate and the company. 🛠️ Tools & Technologies - Figma, Sketch, Adobe Illustrator, AfterEffects, Premiere - Google Analytics, Mouseflow, Hotjar - HTML, CSS, JavaScript - Other tools and technologies may be required based on the specific needs of the project ASSUMPTION: The required tools and technologies may evolve over time as Legartis continues to adopt new technologies and best practices. 👔 Cultural Fit Considerations Company Values: - Innovation and continuous learning - Collaboration and teamwork - Customer focus and user-centered design - Transparency and mutual respect Work Style: - Agile and dynamic - Creative and innovative - Data-driven and analytical - Collaborative and team-oriented Self-Assessment Questions: - How do you approach visual storytelling, and can you provide examples from your portfolio? - How do you stay up-to-date with the latest design trends and technologies? - How do you incorporate user feedback and data into your design process? - How do you collaborate effectively with cross-functional teams, such as marketing and product? ASSUMPTION: Legartis values candidates who are passionate about their work, eager to learn, and committed to fostering a collaborative and inclusive work environment. ⚠️ Potential Challenges - Working in a fast-paced, dynamic startup environment may require adaptability and flexibility - Balancing the responsibilities of a senior role with the need to maintain a strong design portfolio and stay up-to-date with industry trends - Ensuring consistent communication and collaboration across multiple teams and disciplines 📈 Similar Roles Comparison - Product Designer vs. Senior Visual Designer: While both roles focus on user-centered design, a Senior Visual Designer has a stronger emphasis on branding, storytelling, and cross-functional collaboration - Graphic Designer vs. Senior Visual Designer: A Senior Visual Designer requires a broader skill set, including web design, animation, and video production, as well as a deeper understanding of user-centered design principles - Brand Manager vs. Senior Visual Designer: A Senior Visual Designer focuses more on the visual aspects of branding, while a Brand Manager oversees the overall brand strategy and management ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company and industry, but the core skills and competencies remain consistent across similar roles. 📝 Sample Projects - Developing a comprehensive brand style guide for a new AI product - Creating engaging product visuals and animations to explain complex AI concepts to non-technical users - Redesigning and optimizing the Legartis website based on user data and analytics - Collaborating with the marketing team to create visually appealing and on-brand content for social media, blog posts, and other marketing channels ASSUMPTION: Sample projects should demonstrate the candidate's ability to work effectively across teams and disciplines, as well as their understanding of user-centered design principles and brand management. ❓ Key Questions to Ask During Interview - How does Legartis approach user-centered design, and how does this role contribute to that process? - What are the biggest challenges facing the design team, and how can this role help address them? - How does Legartis support the professional development and growth of its employees? - What are the most important qualities and skills for someone in this role to possess, and how do you see them evolving over time? ASSUMPTION: Interview questions should focus on the candidate's skills, experiences, and cultural fit, as well as their ability to grow and adapt in a dynamic startup environment. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://legartis.jobs.personio.de/job/2134786 - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare a strong portfolio showcasing your visual storytelling, branding, and web design skills - Be ready to discuss your design process, tools, and how you approach user-centered design - Follow up with the HR manager after submitting your application to confirm receipt and express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.