Digital Marketing Brand Manager, DY

📌 Core Information

🔹 Job Title: Digital Marketing Brand Manager, DY

🔹 Company: Haleon

🔹 Location: Shanghai, China

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing e-commerce consumer plans to drive business growth and consumer asset expansion.
• Strategizing and optimizing e-commerce paid media and content planning through analytics and insights generation.
• Growing and optimizing e-commerce in-site paid traffic to maximize purchases and manage ROI efficiency.
• Managing e-commerce in-site brand communication, new product incubation, and customer campaigns.
• Collaborating with cross-functional teams to produce and optimize media and content effectiveness.

ASSUMPTION: This role requires a strong background in digital marketing, e-commerce, and brand management, with a focus on analytics and consumer engagement. The ideal candidate will have experience working with multiple brands and managing integrated traffic planning.

📋 Key Responsibilities

✅ Developing and managing e-commerce consumer plans, including paid media strategies and creative/communication design, to maximize conversion rates.

✅ Collaborating with sales teams, e-commerce customer marketing, and brand teams to track and improve in-site media tactics.

✅ Working with media agencies, DP, and DY to create e-commerce consumer targeting models using data banks, DMP, and strategy centers.

✅ Defining content strategy, calendar, and roadmap for leading e-commerce platforms to drive in-site conversion and maximize synergy.

✅ Helping drive innovation incubation through tailored consumer plans and paid media strategies.

✅ Continuously conducting A/B tests for business insights and optimizing content generation processes.

ASSUMPTION: The role requires strong collaboration skills, business acumen, and influence to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-10 years of experience in digital marketing, e-commerce, or a related field, with a focus on brand management and consumer engagement.

Required Skills:

• Proven experience in digital marketing, e-commerce, and brand management.
• Strong analytical skills and data-driven decision-making.
• Excellent communication and collaboration skills.
• Fluency in English and Mandarin Chinese.
• Proficient in using marketing analytics tools and platforms.

Preferred Skills:

• Experience working with multiple brands and managing integrated traffic planning.
• Knowledge of e-commerce platforms and consumer targeting models.
• Familiarity with A/B testing and optimization processes.

ASSUMPTION: The ideal candidate will have a strong background in digital marketing, e-commerce, and brand management, with a focus on analytics and consumer engagement. Experience working with multiple brands and managing integrated traffic planning is a plus.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be CNY 350,000 - 500,000 per year, based on industry standards for a senior digital marketing manager with 5-10 years of experience in Shanghai.

Benefits:

• Competitive benefits package, including health insurance and retirement plans.
• Flexible working arrangements, including remote work options.
• Opportunities for professional development and career growth.
• Inclusive and supportive work environment that celebrates diversity and promotes fair and equitable outcomes.

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for remote work as needed.

ASSUMPTION: The salary range is an estimate based on industry standards for a senior digital marketing manager with 5-10 years of experience in Shanghai. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services

Company Size: 10,001+ employees

Founded: 2022 (as Haleon; previously a part of GlaxoSmithKline)

Company Description:

• Haleon is a global consumer health company with a portfolio of leading brands, including Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.
• The company combines deep human understanding and trusted science to deliver better everyday health with humanity.
• Haleon is committed to creating an inclusive work environment that celebrates diversity and promotes fair and equitable outcomes for everyone.

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: www.haleon.com

ASSUMPTION: Haleon is a global consumer health company with a strong focus on digital marketing and e-commerce. The company values diversity and inclusion and offers competitive benefits and opportunities for professional development.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Digital Marketing Director, DY.

Work Arrangement: Hybrid (on-site with flexible remote work options)

Growth Opportunities:

• Potential career progression into leadership roles within the digital marketing or e-commerce teams.
• Opportunities to work on new product launches and innovation projects.
• Chance to gain experience working with multiple brands and managing integrated traffic planning.

ASSUMPTION: This role offers opportunities for career growth and professional development within the digital marketing and e-commerce fields. The ideal candidate will be proactive and eager to take on new challenges and responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with remote work options

Office Location(s): HuangPu District, The Headquarters Building, Shanghai, China

Geographic Context:

• Shanghai is a major global city with a vibrant culture, rich history, and diverse population.
• The HuangPu District is a central business district with easy access to public transportation and amenities.
• The office is located in a modern, high-rise building with state-of-the-art facilities and collaborative workspaces.

Work Schedule: Standard working hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for remote work as needed

ASSUMPTION: The office environment is modern, collaborative, and designed to support productivity and innovation. The location offers easy access to public transportation and amenities, making it an attractive option for professionals living in or near Shanghai.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Digital Marketing Director, DY

Key Assessment Areas:

• Digital marketing and e-commerce expertise
• Brand management and consumer engagement skills
• Analytical and problem-solving abilities
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the company, its mission, and values in your application materials.
• Be prepared to discuss your experience with digital marketing, e-commerce, and brand management, as well as your familiarity with analytics tools and platforms.

ATS Keywords: Digital Marketing, E-commerce, Paid Media, Analytics, Brand Management, Consumer Engagement, Traffic Optimization, A/B Testing, KPI Management

ASSUMPTION: The application process is designed to assess the candidate's digital marketing and e-commerce expertise, brand management skills, analytical abilities, and communication and collaboration skills. The ideal candidate will have a strong background in digital marketing, e-commerce, and brand management, with a focus on analytics and consumer engagement.

🛠️ Tools & Technologies

• Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• E-commerce platforms (e.g., Shopify, Magento, Alibaba)
• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The ideal candidate will have experience using marketing analytics tools, e-commerce platforms, content management systems, and project management tools to manage digital marketing and e-commerce campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and supportive work environment
• Celebration of diversity and promotion of fair and equitable outcomes

Work Style:

• Collaborative and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you share Haleon's commitment to delivering better everyday health with humanity?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you have experience working with multiple brands and managing integrated traffic planning?

ASSUMPTION: Haleon values a diverse and inclusive work environment that celebrates individual strengths and promotes fair and equitable outcomes for everyone. The ideal candidate will be a strong collaborator, data-driven decision-maker, and adaptable to change.

⚠️ Potential Challenges

• Managing multiple brands and integrated traffic planning may require strong organizational skills and attention to detail.
• Working in a fast-paced, dynamic e-commerce environment may present challenges in terms of adaptability and flexibility.
• Collaborating with cross-functional teams may require strong communication and collaboration skills to ensure effective communication and coordination.
• Working in a hybrid environment may require strong time management and self-motivation skills to balance remote and on-site work effectively.

ASSUMPTION: The ideal candidate will be proactive, adaptable, and able to manage multiple priorities and deadlines effectively. Strong communication, collaboration, and time management skills will be essential for success in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Digital Marketing Manager or E-commerce Manager position, but with a stronger focus on brand management and consumer engagement.
• Unlike other roles in the industry, this position requires experience working with multiple brands and managing integrated traffic planning.
• Career progression in this role may lead to leadership positions within the digital marketing or e-commerce teams, with opportunities to work on new product launches and innovation projects.

ASSUMPTION: This role offers unique opportunities for career growth and professional development within the digital marketing and e-commerce fields. The ideal candidate will be proactive, adaptable, and eager to take on new challenges and responsibilities.

📝 Sample Projects

• Developing and implementing an e-commerce consumer plan to drive business growth and consumer asset expansion for a new product launch.
• Optimizing paid media strategies and creative/communication design to maximize conversion rates for an existing product.
• Collaborating with cross-functional teams to produce and optimize media and content effectiveness for a seasonal marketing campaign.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that the ideal candidate may face in this role. Strong digital marketing, e-commerce, and brand management skills, as well as analytical and problem-solving abilities, will be essential for success in these projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the digital marketing and e-commerce teams?
• How does Haleon support the professional development and career growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Haleon measure the success of its digital marketing and e-commerce campaigns, and what metrics are most important for this role?
• What are the biggest challenges facing the digital marketing and e-commerce teams, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate better understand the team structure, company culture, and key priorities for this role. The ideal candidate will be proactive, adaptable, and eager to take on new challenges and responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://gsknch.wd3.myworkdayjobs.com/GSKCareers/job/China---Shanghai---HuangPu-District---The-Headquarters-Building/Digital-Marketing-Brand-Manager--DY_533282
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching Haleon's mission, values, and company culture, as well as the key responsibilities and qualifications for this role.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.