📌 Core Information
🔹 Job Title: Digital Marketing Channel Specialist
🔹 Company: GEHA Health
🔹 Location: Lee's Summit, Missouri (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Managing website updates, social media platforms, and email executions to support the Growth team.
- Analyzing data to generate actionable insights for campaign performance improvement.
- Collaborating with cross-functional teams and stakeholders to understand and support their goals and outcomes.
- Staying updated with industry trends, best practices, and emerging technologies.
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on data-driven decision making and continuous learning.
📋 Key Responsibilities
✅ Manage production of website updates, social media platforms, and email executions using tools such as Sitecore CMS, Salesforce Marketing Cloud, and Sprout Social.
✅ Analyze performance metrics, user behavior, and conversion rates using web analytics tools like Google Analytics to generate actionable insights.
✅ Create and implement webinar assets to support customer engagement, clinical and sales operations.
✅ Participate in development and implementation of marketing strategy and support new marketing communication initiatives.
✅ Maintain brand, UX, and CX standards for marketing efforts across GEHA and all subsidiary brands.
ASSUMPTION: This role involves a mix of tactical execution and strategic planning, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, advertising, communications, business analytics, or a related field.
Experience: 3-5 years of experience in digital channel management, preferably in a digital marketing environment.
Required Skills:
- Proficient in Google Analytics, CMS management (SiteCore experience a plus), email marketing management (Salesforce Marketing Cloud a plus), and social media management.
- Strong analytical and critical thinking skills with the ability to draw actionable insights from complex data sets.
- Excellent verbal and written communication skills with the ability to present complex information clearly and concisely to both technical and non-technical stakeholders.
- Meticulous attention to detail and a commitment to data accuracy and quality assurance.
- Ability to collaborate effectively with teams and work in a fast-paced, deadline-driven environment.
- A passion for staying updated with the latest trends and advancements in website analytics and digital marketing.
Preferred Skills:
- Relevant certifications in web analytics (e.g., Google Analytics Individual Qualification).
- Working knowledge of web testing methodologies, HTML, and SEO.
ASSUMPTION: While the preferred qualifications are not required, they would significantly strengthen the candidate's application and demonstrate a strong commitment to professional development.
💰 Compensation & Benefits
Salary Range: $70,550 - $99,450 USD (Annual)
Benefits:
- Health/Vision/Dental benefits effective day one
- 401(k) retirement plan: company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution
- Robust employee well-being program
- Paid Time Off
- Personal Community Enrichment Time
- Company-provided Basic Life and AD&D
- Company-provided Short-Term & Long-Term Disability
- Tuition Assistance Program
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is a general guideline and may vary based on factors such as candidate's work experience, education/training, key skills, internal peer equity, market, and business considerations.
📌 Applicant Insights
🔍 Company Context
Industry: GEHA Health operates in the insurance industry, focusing on providing medical and dental benefits to federal employees, retirees, and their families. The market is competitive, with a strong emphasis on customer service and innovative solutions.
Company Size: GEHA Health has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1937, with a rich history of serving federal employees and a commitment to empowering health and wellness.
Company Description:
- GEHA (Government Employees Health Association, Inc.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees, and their families.
- GEHA celebrates diversity and is committed to creating an inclusive environment for all employees.
- GEHA serves its members with products they value and a personalized customer experience, sustained by a nimble and efficient organization.
Company Specialties:
- Medical and dental benefits
- Federal employee benefits
- Customer service and personalized experiences
- Innovative solutions and continuous improvement
Company Website: www.geha.com
ASSUMPTION: GEHA Health's focus on customer service and personalized experiences sets it apart in the competitive insurance market, providing opportunities for candidates who share this passion.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Channels Manager and works closely with the Growth team and other cross-functional teams.
Work Arrangement: Hybrid (Remote & On-site) with a focus on work-life balance and flexibility.
Growth Opportunities:
- Advancement within the Digital Channels team or broader Growth team
- Expanding skillset and taking on additional responsibilities
- Cross-functional projects and collaborations
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and collaborative team environment.
🌍 Location & Work Environment
Office Type: GEHA Health's headquarters is located in Lee's Summit, Missouri, with a hybrid work arrangement that combines remote work and on-site collaboration.
Office Location(s): 310 NE Mulberry St, Lees Summit, Missouri 64086
Geographic Context:
- Lee's Summit, Missouri, is part of the Kansas City metropolitan area, offering a mix of urban and suburban living.
- The area is known for its strong sense of community, high-quality schools, and numerous parks and recreational opportunities.
- GEHA Health's headquarters is conveniently located near major highways, making it easily accessible for employees.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including remote work options and a focus on work-life balance.
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to balance the benefits of remote work with the collaboration and camaraderie of an on-site office environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interview with the Digital Channels team
- Final interview with the Growth team lead
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with GEHA's values
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant experience and achievements in digital channel management, data analysis, and marketing strategy.
- Tailor your resume and cover letter to emphasize your fit for this role and GEHA Health's mission.
- Prepare examples of your work, such as website updates, social media campaigns, or data analysis projects.
ATS Keywords: Digital Marketing, Data Analysis, Email Marketing, Social Media Management, Google Analytics, CMS Management, Salesforce Marketing Cloud, Webinar Creation, Marketing Strategy
ASSUMPTION: GEHA Health's application process is designed to assess candidates' skills and cultural fit, with a focus on data-driven decision making and continuous learning.
🛠️ Tools & Technologies
- Sitecore CMS
- Salesforce Marketing Cloud
- Sprout Social
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Data-driven decision making
- Continuous learning and improvement
- Collaborative and inclusive team environment
- Focus on work-life balance and flexibility
Self-Assessment Questions:
- Do you have a passion for staying updated with the latest trends and advancements in website analytics and digital marketing?
- Are you comfortable working in a fast-paced, deadline-driven environment and managing multiple projects simultaneously?
- Do you thrive in a collaborative and inclusive team environment, and are you committed to creating an inclusive environment for all employees?
ASSUMPTION: GEHA Health's values and work style are central to its culture and provide a framework for assessing candidates' fit within the organization.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders to understand and support their goals and outcomes
- Staying updated with industry trends, best practices, and emerging technologies
- Balancing creative and analytical skills to generate actionable insights and drive campaign performance improvement
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Digital Marketing Specialist: This role focuses more on tactical execution and campaign management, while the Digital Marketing Channel Specialist role emphasizes data analysis, strategic planning, and cross-functional collaboration.
- Digital Marketing Manager: This role typically involves more strategic planning and team leadership, whereas the Digital Marketing Channel Specialist role is more focused on day-to-day execution and cross-functional project support.
- Web Analyst: This role is more specialized in data analysis and reporting, while the Digital Marketing Channel Specialist role requires a broader skillset, including creative and strategic components.
ASSUMPTION: These roles share some similarities but differ in focus, scope, and required skills, providing opportunities for career growth and development within the digital marketing field.
📝 Sample Projects
- Analyzing website performance metrics to identify trends and opportunities for improvement, and presenting findings to stakeholders
- Creating and implementing email campaigns to support customer engagement and clinical operations, and tracking on-site and other conversion actions
- Managing social media platforms to increase engagement, sentiment, and competitive set performance, and creating webinar assets to support customer engagement
ASSUMPTION: These projects demonstrate the range of responsibilities and required skills for the Digital Marketing Channel Specialist role, providing candidates with a clear understanding of the expectations and opportunities for growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Channels team and broader Growth team?
- How does GEHA Health support the professional development and growth of its employees, particularly within the Digital Channels team?
- Can you provide examples of how GEHA Health fosters a collaborative and inclusive team environment, and how this is reflected in the company's values and work style?
- How does GEHA Health approach data-driven decision making and continuous learning and improvement within the Digital Channels team and broader organization?
- What are the most significant challenges facing the Digital Channels team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to assess the company's culture, values, and opportunities for growth and development within the Digital Marketing Channel Specialist role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role and GEHA Health's mission.
- Prepare examples of your work, such as website updates, social media campaigns, or data analysis projects, to demonstrate your proficiency during the interview process.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
