Digital Marketing Content Producer

📌 Core Information

🔹 Job Title: Digital Marketing Content Producer

🔹 Company: MEDITECH

🔹 Location: Minnetonka, Minnesota, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and executing creative marketing strategies across various content types
• Collaborating with cross-functional teams to maintain brand identity and support go-to-market strategies
• Creating engaging content, including blog posts, podcasts, web campaigns, emails, and event materials
• Conducting interviews and producing case studies and customer success stories
• Analyzing campaign performance and providing data-driven recommendations for improvement

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving business growth through effective content marketing.

📋 Key Responsibilities

✅ Developing and implementing digital marketing strategies that align with MEDITECH’s brand identity

✅ Collaborating with in-house creative teams and product management to create new marketing materials

✅ Writing and editing engaging content for various channels, including websites, blogs, social media, and email campaigns

✅ Conducting interviews and producing case studies, customer success stories, and executive presentations

✅ Analyzing campaign performance and providing data-driven recommendations for improvement

✅ Contributing to quarterly and annual digital marketing analytics reports

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and data analysis, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, or Business

Experience: 2-5 years of experience in digital marketing and/or blogging

Required Skills:

• Strong marketing writing and analytical skills
• Proven ability to quickly learn new products, government regulations, and/or healthcare issues and create effective messaging
• Experience using marketing automation tools and Google Analytics or other website analytics tools
• Experience publishing articles using a Content Management System
• Knowledge of SEO/keyword strategies and B2B marketing strategies
• Aptitude for web tools and passion for researching and quickly learning new marketing technologies
• Knowledge of presentation writing tools
• Extremely proactive, positive, and energetic approach in a fast-paced environment

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is not required, it could be beneficial for understanding MEDITECH’s products and services.

💰 Compensation & Benefits

Salary Range: $56,400 - $72,000 per year

Benefits:

• Health, dental, and vision insurance
• Profit sharing trust and 401(k)
• Tuition reimbursement
• Generous paid time off, sick days, personal time, and paid holidays

Working Hours: Full-time, 40 hours per week, with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for digital marketing content producers with 2-5 years of experience in the Minneapolis-Saint Paul metropolitan area.

📌 Applicant Insights

🔍 Company Context

Industry: MEDITECH is a leading provider of healthcare IT solutions, offering a wide range of software and services to support the healthcare industry.

Company Size: MEDITECH is a mid-sized company with approximately 5,000 employees worldwide, providing a collaborative and dynamic work environment.

Founded: MEDITECH was founded in 1969, with a rich history of innovation and growth in the healthcare technology sector.

Company Description:

• MEDITECH is committed to improving healthcare through innovative software solutions
• The company offers a comprehensive suite of products, including electronic health records (EHR), revenue cycle management, and population health management tools
• MEDITECH serves healthcare organizations of all sizes, from small practices to large health systems

Company Specialties:

• Electronic Health Records (EHR)
• Revenue Cycle Management
• Population Health Management
• Healthcare Analytics

Company Website: https://ehr.meditech.com/

ASSUMPTION: MEDITECH’s focus on improving healthcare through technology makes this an attractive opportunity for candidates passionate about making a difference in the industry.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to grow their skills and advance their careers in digital marketing.

Reporting Structure: The Digital Marketing Content Producer will report directly to the Senior Marketing Manager and collaborate with various teams, including product management, creative services, and sales.

Work Arrangement: This is a hybrid role, with a blend of in-office and remote work as designated by the management team.

Growth Opportunities:

• Advancement to senior or management roles within the marketing department
• Expanding skills and expertise in digital marketing and content strategy
• Potential to work on high-impact projects and contribute to MEDITECH’s overall success

ASSUMPTION: MEDITECH’s size and focus on innovation provide ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: MEDITECH’s headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 5130 County Road 101, Minnetonka, Minnesota, 55345, United States

Geographic Context:

• Minnetonka is a suburb of Minneapolis-Saint Paul, offering a mix of urban and suburban living
• The area is known for its high quality of life, with excellent schools, parks, and cultural attractions
• Minnetonka is centrally located, with easy access to major highways and public transportation

Work Schedule: The standard workweek is Monday through Friday, 8:00 AM to 5:00 PM, with flexible hours and remote work options available.

ASSUMPTION: MEDITECH’s hybrid work arrangement and flexible hours allow for a healthy work-life balance, while the Minnetonka location offers a desirable place to live and work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the hiring manager to discuss the role, responsibilities, and qualifications
• Final interview with key stakeholders to evaluate fit within the team and company

Key Assessment Areas:

• Writing and editing skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with MEDITECH’s values
• Adaptability and willingness to learn new tools and technologies

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide examples of your marketing writing and content creation work
• Demonstrate your understanding of MEDITECH’s products and services, and how your skills align with the company’s mission

ATS Keywords: Digital Marketing, Content Production, Marketing Writing, Analytical Skills, SEO, Google Analytics, Content Management Systems, B2B Marketing, Marketing Automation, Research Skills, Presentation Writing, Proactive Approach, Collaboration, Messaging Development, Campaign Reporting, Customer Success Stories

ASSUMPTION: MEDITECH’s hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Content Management Systems (e.g., Drupal, WordPress)
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Presentation writing tools (e.g., PowerPoint, Keynote)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: MEDITECH uses a variety of marketing tools and technologies to support its digital marketing efforts, and candidates should be comfortable learning and utilizing these platforms.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered care
• Innovation and continuous improvement
• Collaboration and teamwork
• Accountability and integrity

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Focus on results and driving business growth

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about improving healthcare through technology?
• Do you have strong writing and analytical skills, with a focus on driving business results?

ASSUMPTION: MEDITECH values candidates who are passionate about improving healthcare, thrive in a collaborative environment, and possess strong writing and analytical skills.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and quick learning
• Collaborating with cross-functional teams may involve navigating diverse perspectives and priorities
• The hybrid work arrangement may require careful time management and communication
• Working in the healthcare industry may involve dealing with sensitive information and regulations

ASSUMPTION: MEDITECH’s focus on innovation and growth presents both opportunities and challenges, requiring candidates to be adaptable, collaborative, and proactive.

📈 Similar Roles Comparison

• Compared to other digital marketing content producer roles, this position offers the opportunity to work in the dynamic and impactful healthcare industry
• MEDITECH’s size and focus on innovation provide ample opportunities for professional growth and development
• This role may offer more responsibility and autonomy than similar positions at larger corporations

ASSUMPTION: MEDITECH’s unique position in the healthcare technology sector sets this role apart from similar positions at other companies.

📝 Sample Projects

• Developing and executing a content marketing strategy for a new MEDITECH product launch
• Creating a series of blog posts and social media campaigns to raise awareness about a specific healthcare issue
• Producing a case study or customer success story highlighting the impact of MEDITECH’s solutions on a healthcare organization

ASSUMPTION: MEDITECH offers a wide range of projects and initiatives, providing candidates with the opportunity to work on high-impact, innovative campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as product management and sales?
• What are the most challenging aspects of working in digital marketing at MEDITECH?
• How does MEDITECH support the professional development and growth of its employees?
• What is the company’s approach to work-life balance, particularly for hybrid roles?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and provides valuable information about the company and team dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Provide examples of your marketing writing and content creation work
• Prepare for interviews by researching MEDITECH’s products, services, and industry trends
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.