Digital Marketing Content Producer

📌 Core Information

🔹 Job Title: Digital Marketing Content Producer

🔹 Company: MEDITECH

🔹 Location: Foxboro, MA, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing creative marketing strategies and executing them through various content types
• Collaborating with cross-functional teams to maintain brand identity and produce materials supporting go-to-market strategies
• Creating compelling messaging and content for blogs, websites, emails, social media, events, and more
• Analyzing campaign performance and providing data-driven recommendations for improvement

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving business results through effective marketing strategies.

📋 Key Responsibilities

✅ Develop and execute marketing strategies across various content types, including email, websites, blogs, social media, events, and more

✅ Collaborate with in-house creative teams, product management teams, and other stakeholders to develop new materials supporting go-to-market strategies

✅ Create engaging messaging for blogs, podcasts, web campaigns, emails, web content, event materials, and executive presentations

✅ Interview internal and external stakeholders to produce case studies and customer success stories, enhancing the company's competitive landscape

✅ Prepare post-campaign reports detailing KPIs and provide data-driven recommendations for improvement

✅ Contribute to quarterly and annual digital marketing analytics reports, suggesting optimizations

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field

Experience: 2-5 years of experience in digital marketing, content production, or a related role

Required Skills:

• Excellent marketing writing and analytical skills
• Proven ability to quickly learn new products, government regulations, and healthcare issues to create effective messaging
• Experience using marketing automation tools and Google Analytics or other website analytics tools
• Experience publishing articles using a Content Management System (e.g., Drupal, WordPress)
• Knowledge of SEO/keyword strategies and applying that knowledge
• General knowledge of B2B marketing strategies
• Aptitude for web tools and passion for researching and quickly learning new marketing technologies
• Knowledge of presentation writing tools
• Extremely proactive, positive, and energetic approach in a fast-paced, agency-like environment

Preferred Skills:

• Experience in the healthcare industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the healthcare industry or relevant industry knowledge may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $56,400 - $72,000 per year

Benefits:

• Health, dental, and vision insurance
• Profit sharing trust and 401(k)
• Tuition reimbursement
• Generous paid time off, sick days, personal time, and paid holidays

Working Hours: Full-time, with a hybrid work arrangement (blend of in-office and remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salary may vary based on individual qualifications and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: MEDITECH is a leading provider of healthcare IT solutions, with a focus on electronic health records (EHR) and clinical and financial information systems

Company Size: MEDITECH is a mid-sized company with approximately 5,000 employees worldwide

Founded: MEDITECH was founded in 1969 and has since grown to serve healthcare organizations across the globe

Company Description:

• MEDITECH offers a comprehensive suite of healthcare IT solutions designed to improve patient care, streamline workflows, and enhance clinical and financial outcomes
• The company is committed to innovation, with a focus on leveraging emerging technologies to drive advancements in healthcare
• MEDITECH fosters a collaborative and inclusive work environment, with a strong emphasis on employee growth and development

Company Specialties:

• Electronic Health Records (EHR)
• Clinical and Financial Information Systems
• Healthcare IT Solutions

Company Website: https://ehr.meditech.com/

ASSUMPTION: MEDITECH's focus on healthcare IT solutions and commitment to innovation make it an attractive employer for individuals interested in the intersection of technology and healthcare.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals with 2-5 years of experience in digital marketing or a related field

Reporting Structure: The Digital Marketing Content Producer will likely report to the Director of Marketing or a similar role within the Marketing department

Work Arrangement: This is a hybrid role, with a blend of in-office and remote work as designated by the management team

Growth Opportunities:

• Progression to senior marketing roles, such as Marketing Manager or Director of Marketing
• Expansion into other areas of marketing, such as product marketing or market research
• Potential to work on high-impact projects and campaigns, driving business results and enhancing the company's competitive landscape

ASSUMPTION: This role offers strong growth potential for marketing professionals looking to advance their careers in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: MEDITECH's Foxboro, MA office is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): Foxboro, MA, United States

Geographic Context:

• Foxboro is a suburban town located approximately 30 miles southwest of Boston, MA
• The area offers a mix of urban and rural living, with easy access to outdoor recreation, cultural attractions, and major cities
• MEDITECH's office is conveniently located near major highways and public transportation options

Work Schedule: Full-time, with a hybrid work arrangement (blend of in-office and remote work)

ASSUMPTION: The hybrid work arrangement offers flexibility for employees, allowing them to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the Director of Marketing or a senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing writing and analytical skills
• Understanding of SEO/keyword strategies
• Ability to quickly learn new products and industries
• Collaboration and communication skills
• Cultural fit and alignment with MEDITECH's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing writing and analytical skills, as well as your experience with relevant marketing tools and technologies
• Prepare examples of your marketing content and be ready to discuss your approach to SEO and keyword strategies
• Research MEDITECH's products and services, and be prepared to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Digital Marketing, Content Production, Marketing Writing, SEO, Google Analytics, Marketing Automation, B2B Marketing, Collaboration, Messaging Development, Campaign Reporting

ASSUMPTION: Applicants should focus on demonstrating their marketing writing and analytical skills, as well as their ability to quickly learn new products and industries, in order to succeed in the interview process.

🛠️ Tools & Technologies

• Content Management Systems (e.g., Drupal, WordPress)
• Marketing Automation Tools (e.g., Marketo, HubSpot)
• Google Analytics or other website analytics tools
• SEO/keyword research tools (e.g., SEMrush, Ahrefs)
• Presentation writing tools (e.g., PowerPoint, Keynote)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in digital marketing and content production.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer Focus
• Integrity
• Accountability

Work Style:

• Proactive and energetic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and quick to learn new products and industries

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have a proven track record of creating compelling marketing content and driving business results?

ASSUMPTION: Applicants should assess their fit with MEDITECH's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment, in order to determine if this role is the right fit for them.

⚠️ Potential Challenges

• Working in a fast-paced, agency-like environment may require long hours and tight deadlines
• The role may involve working with complex products and government regulations, requiring a steep learning curve
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• The role may require occasional travel for events or client meetings

ASSUMPTION: Applicants should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other digital marketing roles, this position places a strong emphasis on content production and messaging development
• Unlike some marketing roles, this position requires a balance of creativity and analytical skills, with a focus on driving business results through effective marketing strategies
• Career progression in this role may involve expanding into other areas of marketing, such as product marketing or market research, or taking on more senior marketing roles

ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and interests in order to make an informed decision about applying.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for a new product launch
• Creating a series of blog posts and social media campaigns to raise awareness of a company initiative
• Producing a customer success story or case study highlighting the benefits of a MEDITECH product or service

ASSUMPTION: These sample projects provide insight into the types of tasks and responsibilities the Digital Marketing Content Producer may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a Digital Marketing Content Producer at MEDITECH?
• How does this role collaborate with other departments, such as Product Management or Sales?
• What are the most important qualities you're looking for in a candidate for this role?
• How does MEDITECH support the professional development and growth of its employees?
• What are the biggest challenges facing the Marketing department in the coming year, and how would this role contribute to addressing them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing writing and analytical skills, as well as your experience with relevant marketing tools and technologies
• Prepare examples of your marketing content and be ready to discuss your approach to SEO and keyword strategies
• Research MEDITECH's products and services, and be prepared to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.