📌 Core Information
🔹 Job Title: Digital Marketing Copywriter
🔹 Company: Santander
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive digital content strategies
- Crafting engaging and persuasive copy for various digital platforms
- Planning and organizing content calendars
- Conducting research and analysis to inform content strategy
- Collaborating with cross-functional teams to ensure content aligns with overall marketing initiatives
ASSUMPTION: This role requires a strong understanding of digital marketing trends, social media platforms, and SEO best practices to create effective content strategies.
📋 Key Responsibilities
✅ Develop and implement content strategies across digital platforms to effectively communicate the brand's message
✅ Craft engaging and persuasive copy for websites, social media channels, campaigns, blogs, and other platforms
✅ Plan and organize content calendars, including scheduling and publishing content across multiple channels
✅ Conduct research and analysis to identify target audience preferences, behaviors, and trends
✅ Incorporate search engine optimization (SEO) techniques to optimize digital content for higher visibility and organic search rankings
✅ Monitor and analyze performance of digital content using analytics tools, tracking key metrics, and making data-driven recommendations for improvement
✅ Ensure consistency in messaging, tone, and branding across all digital content channels to maintain a cohesive brand identity
✅ Collaborate with cross-functional teams to ensure content aligns with overall marketing initiatives and brand guidelines
✅ Keep-up to date with industry trends, best practices, and emerging digital technologies to stay ahead of the competition and suggest innovative strategies
ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines or participate in team meetings.
🎯 Required Qualifications
Education: Bachelor’s degree required or equivalent experience
Experience: 5 - 6 years of relevant experience or demonstrated required level of proficiency
Required Skills:
- MS Excel, MS PowerPoint, and MS Word
- Proven leadership, organizational, interpersonal, and communication skills
- Sound strategic and tactical decision-making skills
- Strong attention to detail
- Creativity, proactivity, and ability to multi-task in a fast-paced, dynamic environment
- Strong knowledge of social media and digital communication tools
- Search Engine marketing expertise, reporting, optimization, and project management skills
- Knowledge of regulatory implications of social media to the financial services industry
- Ability to work flexible schedules
Preferred Skills:
- Fluency in Spanish and Portuguese
ASSUMPTION: While not explicitly stated, proficiency in using content management systems (CMS) and experience with marketing automation tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,000.00 USD - $130,000.00 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on banking services
Working Hours: Full-time position with standard business hours (8:00 AM - 5:00 PM, Monday - Friday), with flexibility to work occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Digital Marketing Copywriter role in the Miami area. Actual compensation may vary based on skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking. Santander is a global leader in the financial services industry, offering a wide range of banking and financial products and services to individuals, businesses, and institutions.
Company Size: 10,001+ employees. As a large organization, Santander offers numerous opportunities for career growth and development.
Founded: 1857. Santander has a rich history and extensive global presence, with operations in over 10 countries.
Company Description:
- Santander is committed to helping people and businesses prosper by providing simple, personal, and fair financial services
- The company aims to be the best open financial services platform, offering services to individuals, SMEs, corporates, financial institutions, and governments
- Santander is focused on building a more responsible bank and has made commitments to support this objective, including raising €220 billion in green financing between 2019 and 2030
Company Specialties:
- Retail & Commercial Banking
- Digital Consumer Bank
- Corporate & Investment Banking
- Wealth Management & Insurance
- Payments (PagoNxt and Cards)
Company Website: https://www.santander.com
ASSUMPTION: Santander's global presence and diverse business lines provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level. This role requires a significant amount of experience and expertise in digital marketing and copywriting.
Reporting Structure: The Digital Marketing Copywriter reports directly to the Head of Marketing and General Services.
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or specific projects.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into other areas of the business, such as corporate communications or product management
- Opportunities to work on international projects or assignments
ASSUMPTION: Given Santander's size and global presence, there are numerous opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open-plan and private workspaces.
Office Location(s): Brickell Plaza-Corp, Miami, Florida, United States
Geographic Context:
- Miami is a vibrant, multicultural city with a thriving arts, culture, and entertainment scene
- The Brickell neighborhood, where the office is located, is a major financial district with numerous amenities and attractions
- Miami offers a subtropical climate with mild winters and warm summers
Work Schedule: Standard business hours with flexibility to work occasional overtime as needed
ASSUMPTION: The Brickell neighborhood is known for its high-rise buildings, upscale restaurants, and vibrant nightlife, providing ample opportunities for networking and socializing after work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- On-site or virtual final interview with the team
Key Assessment Areas:
- Writing and communication skills
- Understanding of digital marketing trends and best practices
- Ability to work collaboratively and manage multiple projects
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Provide examples of your previous work, such as blog posts, social media campaigns, or other marketing materials
- Be prepared to discuss your understanding of the financial services industry and regulatory requirements for social media content
ATS Keywords: Digital Marketing, Copywriting, Content Strategy, Social Media, SEO, Analytics, Collaboration, Project Management, Communication, Creativity, Attention to Detail, Leadership, Interpersonal Skills, Regulatory Knowledge, Bilingual Communication, Adaptability
ASSUMPTION: Santander uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (CMS)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- SEO tools (e.g., Google Search Console, SEMrush)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: Proficiency in using these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Responsible banking
- Integrity and ethical behavior
- Collaboration and teamwork
- Innovation and continuous improvement
Work Style:
- Fast-paced and dynamic environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Opportunities for professional development and growth
Self-Assessment Questions:
- Do you have a strong understanding of digital marketing trends and best practices?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams?
ASSUMPTION: Santander values employees who are proactive, adaptable, and committed to continuous learning and development.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Keeping up with the fast-paced nature of digital marketing trends and best practices
- Navigating the regulatory requirements for social media content in the financial services industry
- Working in a large, matrixed organization with multiple stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning and development, and effective communication and collaboration with team members and stakeholders.
📈 Similar Roles Comparison
- Digital Marketing Specialist: Focuses more on strategy and execution, while this role emphasizes copywriting and content creation
- Content Strategist: More focused on overall content strategy and planning, while this role involves day-to-day content creation and management
- Senior Copywriter: Typically involves more specialized copywriting for specific industries or products, while this role requires a broad understanding of digital marketing and branding
ASSUMPTION: While these roles share some similarities, each has its unique focus and requirements.
📝 Sample Projects
- Developing a comprehensive content strategy for a new product launch
- Creating engaging and persuasive copy for a social media campaign to promote a limited-time offer
- Optimizing website content for search engines to improve organic traffic and conversions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments, such as product, sales, and customer service?
- What opportunities are there for professional development and growth within the marketing department and the organization as a whole?
- How does Santander support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, and demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of your previous work
- Prepare for your interview by researching Santander's company culture, values, and recent news, and practicing common interview questions and your responses
- If selected for an on-site or virtual final interview, be prepared to present a portfolio or examples of your previous work to demonstrate your skills and qualifications
- Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
