📌 Core Information
🔹 Job Title: Digital Marketing & Data Analytics Specialist
🔹 Company: Orchids America LLC
🔹 Location: Delhi Cantonment, Delhi, India
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing & Sales
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing and enhancing the company's online presence across various digital platforms
- Creating engaging content and executing marketing campaigns to drive sales and brand visibility
- Analyzing performance data to derive actionable insights and optimize strategies
- Collaborating with agencies and freelance talent to maximize impact and ensure brand alignment
- Monitoring competitors' online activities to identify trends and opportunities
ASSUMPTION: This role requires a balance of creativity and analytical skills, with a strong focus on data-driven decision making. The ideal candidate will have experience in digital marketing and a proven track record of driving results through innovative content and strategic campaigns.
📋 Key Responsibilities
✅ Manage social media platforms and create engaging content for various channels, including LinkedIn, Pinterest, Facebook, Instagram, Twitter, and TikTok
✅ Develop and execute effective B2B email marketing campaigns, including content creation and audience targeting
✅ Collaborate with agencies to manage other digital marketing initiatives and maximize impact
✅ Maintain and enhance company social listing pages for improved visibility and SEO
✅ Assist in photoshoots and curate visuals to ensure alignment with brand identity for all digital platforms
✅ Use tools like Zoho Analytics and Excel to analyze performance data and derive actionable insights
✅ Monitor competitors' online activities to identify trends and opportunities
✅ Develop compelling and creative content, including text, videos, and images, tailored for various platforms
✅ Identify, connect, and cultivate relationships with social media influencers to promote brand initiatives
✅ Source and evaluate freelance talent, ensuring quality and alignment with brand goals
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in Analytics and digital marketing
Required Skills:
- Strong proficiency in content creation (text, video, and images)
- Hands-on experience with social media platforms and analytics tools
- Familiarity with email marketing platforms and strategies
- Ability to analyze data and derive actionable business insights
- Excellent organizational, multitasking, and communication skills
- Creative mindset with a keen eye for detail
Preferred Skills:
- Experience in influencer marketing and talent evaluation
- Basic knowledge of photography/videography
ASSUMPTION: Candidates with experience in the luxury goods industry or a related field may have an advantage in understanding the target audience and market trends.
💰 Compensation & Benefits
Salary Range: INR 40,000 - 50,000 per month (Estimated based on industry standards for mid-level marketing roles in Delhi)
Benefits:
- Opportunity to work with a renowned luxury brand with global exposure
- Dynamic work environment that encourages creativity and innovation
Working Hours: Monday-Friday, 9:30 AM to 6:00 PM (Flexible hours may be considered for the right candidate)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Textile Manufacturing (Luxury Home Furnishings)
Company Size: Small (11-50 employees) - A smaller company size may offer more opportunities for growth and direct impact on the business
Founded: 2015 - Orchids Lux Home specializes in creating enchanting bedding experiences for homeowners in the US in collaboration with interior designers, retailers, and other trade professionals
Company Description:
- Orchids Lux Home is a Home Furnishings company based out of Dallas, Texas
- They specialize in creating enchanting bedding experiences for homeowners in the US
- Their linens are Contemporary and Modern in design and are made using Hand Embroidery, Appliqué, and Quilting
Company Specialties:
- Duvet covers
- Quilts
- Coverlets
- Pillows
- and Throws
Company Website: https://www.orchidsluxhome.com
ASSUMPTION: Orchids Lux Home's focus on luxury home furnishings may require a candidate with a keen eye for detail and an understanding of high-end aesthetics.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for growth and advancement within the marketing department
Reporting Structure: This role reports directly to the Marketing Manager and may oversee junior marketing associates or interns
Work Arrangement: On-site, with flexible hours available for the right candidate
Growth Opportunities:
- Potential advancement to a Senior Marketing role or Marketing Manager position
- Opportunities to expand skills and knowledge in digital marketing and data analytics
- Possibility to work on international projects and gain global exposure
ASSUMPTION: Given the company's focus on luxury goods, there may be opportunities for international travel and collaboration with global partners.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on creativity and innovation
Office Location(s): 306A, 3rd Floor, Southern Park, Saket District Centre, Saket, New Delhi 110017
Geographic Context:
- Delhi Cantonment is a bustling urban area with easy access to public transportation and amenities
- The office is located in the upscale Saket District Centre, offering a mix of retail, dining, and entertainment options
- Delhi is a major hub for the fashion and luxury goods industry in India
Work Schedule: Monday-Friday, 9:30 AM to 6:00 PM (Flexible hours may be considered for the right candidate)
ASSUMPTION: The work environment may be fast-paced and dynamic, requiring candidates to adapt quickly to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the Marketing Manager and/or other team members
- Final decision and offer
Key Assessment Areas:
- Creativity and innovation in content creation
- Analytical skills and data-driven decision making
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your past work that demonstrate your creativity, analytical skills, and ability to drive results
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
ATS Keywords: Digital Marketing, Data Analytics, Content Creation, Social Media Management, Email Marketing, SEO, Photography, Videography, Influencer Marketing, Collaboration, Organizational Skills, Communication Skills, Creative Mindset, Multitasking, Audience Targeting, Competitive Analysis
ASSUMPTION: The interview process may include assessments or case studies to evaluate your analytical and creative skills.
🛠️ Tools & Technologies
- Zoho Analytics
- Excel
- Social media platforms (LinkedIn, Pinterest, Facebook, Instagram, Twitter, TikTok)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Photography and videography equipment (e.g., cameras, lighting, editing software)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Attention to detail and quality
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced
- Focus on results and continuous improvement
- Collaborative and supportive team environment
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in digital marketing and data analytics?
- Can you describe a time when you had to adapt quickly to a changing priority or deadline? How did you handle it?
- How do you ensure that your work aligns with the overall brand identity and aesthetic of a company?
ASSUMPTION: Candidates who are passionate about luxury goods and have a keen eye for detail may be a strong fit for the company's culture and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Keeping up with the latest trends and best practices in digital marketing and data analytics
- Balancing creativity and analytical skills to drive results
ASSUMPTION: The role may require candidates to work flexible hours or weekends to meet project deadlines or attend industry events.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Specialist position, but with a stronger focus on data analytics and content creation
- In the luxury goods industry, this role may require a deeper understanding of high-end aesthetics and target audience preferences
- Career progression may involve advancing to a Senior Marketing role or Marketing Manager position, with opportunities for international travel and collaboration
ASSUMPTION: Candidates with experience in the luxury goods industry or a related field may have an advantage in understanding the target audience and market trends.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Analyzing competitor data to identify trends and opportunities in the luxury home furnishings market
- Creating a comprehensive content strategy for a brand re-launch, including text, videos, and images tailored for various platforms
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create engaging content, analyze data, and develop strategic marketing campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does the company approach collaboration and teamwork within the marketing department and across other departments?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and their commitment to driving results.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and teamwork
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
