Digital Marketing Executive (Performance marketing)

📌 Core Information

🔹 Job Title: Digital Marketing Executive (Performance marketing)

🔹 Company: Lalamove

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition growth for the KSA market through online advertising
• Optimizing PPC campaigns to meet KPIs within the given budget
• Analyzing data to make informed decisions and create end-to-end marketing campaigns
• Collaborating with cross-functional teams to build seamless user journeys
• Continuously learning and testing new channels to improve performance

ASSUMPTION: This role requires a strong focus on data-driven decision making and a deep understanding of performance marketing channels to drive user acquisition and meet business objectives.

📋 Key Responsibilities

✅ Optimize PPC campaigns (Google Ads, Facebook Ads, etc.) to meet KPIs within the given budget

✅ Analyze data from various tools and platforms to make informed decisions and create marketing campaigns

✅ Conduct A/B testing on targeting, strategies, and creatives to improve performance

✅ Collaborate with cross-functional teams to build user journeys that are seamless and drive user acquisition

✅ Stay updated with the latest trends and best practices in digital marketing and apply them to improve performance

ASSUMPTION: This role involves a high degree of autonomy and requires strong problem-solving skills to find creative solutions for user acquisition.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: A minimum of 3 years of experience in digital marketing for e-commerce or tech industry

Required Skills:

• Proven experience in managing Google Ads and Facebook Ads campaigns
• Strong understanding of digital marketing funnels and advanced setup functionality with paid ads
• Experience in setting up remarketing/retargeting ads
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools
• Excellent analytical and critical thinking skills
• Strong communication and teamwork skills

Preferred Skills:

• Experience in SEO optimization, keyword analysis, conversion optimization, and content marketing
• Fluency in Arabic (in addition to English)

ASSUMPTION: Candidates with experience in the tech industry and a strong understanding of ad formats in Google are likely to be more successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is SAR 15,000 - 25,000 per month, depending on experience and qualifications. This is based on industry standards for mid-senior level digital marketing roles in Riyadh.

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Employee discounts on Lalamove services

Working Hours: Full-time position with standard working hours (8:30 AM - 5:30 PM, Sunday - Thursday). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Lalamove operates in the on-demand delivery technology industry, empowering users around the world to make delivery fast and reliable. Today, Lalamove operates in 12 markets across Asia and Latin America.

Company Size: Lalamove is a mid-sized company with 1,001-5,000 employees globally. This size allows for a dynamic and agile work environment, with opportunities for growth and career development.

Founded: Lalamove was founded in Hong Kong in 2013 and has since expanded its operations across Asia and Latin America.

Company Description:

• Lalamove is an on-demand delivery technology company that connects users and drivers around the world to move things that matter.
• The company operates a vast array of vehicles to suit each market, including lorries, vans, cars, and two-wheel vehicles for deliveries of almost anything of any size.
• Lalamove seamlessly connects users and drivers through dedicated mobile and web apps, providing fast and low-cost delivery solutions.

Company Specialties:

• Mobile App Development
• Internet Technology
• Transport and Logistics

Company Website: www.lalamove.com

ASSUMPTION: Lalamove's focus on technology and innovation makes it an exciting place to work for digital marketing professionals looking to make an impact in a fast-paced environment.

📊 Role Analysis

Career Level: This role is suitable for mid-senior level digital marketing professionals looking to drive user acquisition and grow their career in a dynamic and fast-paced environment.

Reporting Structure: The Digital Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including product, design, and operations.

Work Arrangement: This is an on-site role based in Riyadh, Ar Riyāḑ, Saudi Arabia. The role may require occasional overtime to meet project deadlines.

Growth Opportunities:

• Advancement to a senior role within the marketing team, such as Marketing Manager or Marketing Director
• Expansion into new markets and regions as Lalamove continues to grow
• Cross-functional collaboration and learning opportunities within the tech, product, and operations teams

ASSUMPTION: This role offers excellent growth opportunities for digital marketing professionals looking to make a significant impact in a fast-growing company.

🌍 Location & Work Environment

Office Type: Lalamove's Riyadh office is a modern and collaborative workspace that fosters creativity and innovation.

Office Location(s): 72, Tat Chee Avenue, Unit 403, 4/F, Innocentre, Kowloon Tong, Kowloon, HK

Geographic Context:

• Riyadh is the capital and most populous city of Saudi Arabia, with a growing demand for on-demand delivery services.
• The city offers a vibrant and multicultural environment, with numerous attractions, restaurants, and entertainment options.
• Riyadh has a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: The work schedule for this role is Sunday to Thursday, from 8:30 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Lalamove's Riyadh office provides a dynamic and collaborative work environment that supports the growth and success of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Country Manager or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Digital marketing expertise and experience
• Data analysis and interpretation skills
• Problem-solving and critical thinking abilities
• Communication and teamwork skills
• Cultural fit and alignment with Lalamove's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
• Research Lalamove's business and industry to demonstrate your understanding and enthusiasm for the company
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role

ATS Keywords: Performance marketing, user acquisition, PPC, Google Ads, Facebook Ads, data-driven, A/B testing, digital marketing, SEO, SEM, conversion optimization, content marketing, multitasking, Google Analytics, Google Search Console, Facebook Ad Manager

ASSUMPTION: Lalamove's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Ads
• Facebook Ads
• Google Analytics
• Google Search Console
• Facebook Ad Manager
• Google Sheet
• SEMrush or similar SEO tools
• Hotjar or similar user behavior tracking tools

ASSUMPTION: Candidates should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Innovative
• Collaborative
• Agile

Work Style:

• Dynamic and fast-paced environment
• Strong focus on data and results
• Collaborative and cross-functional teams
• Opportunities for growth and learning

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you comfortable working with data and using it to make informed decisions?
• Do you enjoy collaborating with cross-functional teams to achieve common goals?
• Are you open to learning and adapting to new tools and technologies as needed?

ASSUMPTION: Candidates who are a strong cultural fit for Lalamove will be passionate, driven, and results-oriented, with a strong commitment to customer-centricity and data-driven decision making.

⚠️ Potential Challenges

• The role may require occasional overtime to meet project deadlines
• The work environment can be fast-paced and demanding, with a high degree of autonomy and responsibility
• The role may require candidates to work with a diverse range of stakeholders, including internal teams and external partners
• The role may require candidates to adapt to new tools and technologies as needed

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time and priorities effectively to succeed.

📈 Similar Roles Comparison

• This role is similar to a Performance Marketing Manager or Digital Marketing Specialist role in other companies, with a focus on driving user acquisition through online advertising
• However, this role is unique in its focus on the on-demand delivery technology industry and Lalamove's specific business model
• Candidates with experience in e-commerce or tech industry digital marketing roles may find this role to be a good fit, but should be prepared to adapt their skills and knowledge to the unique demands of the on-demand delivery industry

ASSUMPTION: Candidates should research similar roles in the on-demand delivery technology industry and Lalamove's competitors to better understand the unique demands and opportunities of this role.

📝 Sample Projects

• Developing and executing a PPC campaign to drive user acquisition for a new market launch
• Conducting A/B testing on targeting, strategies, and creatives to optimize a Facebook Ads campaign
• Analyzing user behavior data to identify trends and opportunities for improving user journeys and driving user acquisition

ASSUMPTION: Candidates should be prepared to discuss their past digital marketing campaigns and their outcomes, as well as their approach to data analysis and interpretation.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Lalamove in the KSA market?
• What are the biggest challenges facing the marketing team in the KSA market, and how can this role help address them?
• What opportunities are there for growth and development within the marketing team and the company as a whole?
• How does Lalamove support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and their understanding of Lalamove's business and industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past digital marketing campaigns and their outcomes to discuss during the interview
• Research Lalamove's business and industry to demonstrate your understanding and enthusiasm for the company
• Practice common interview questions and prepare thoughtful responses that showcase your qualifications and fit for the role
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.