📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Primerica
🔹 Location: Duluth, GA
🔹 Job Type: Full-Time, Internship
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gaining real-world experience in marketing strategies and program adoption
- Working closely with the social media team on digital projects and campaigns
- Assisting with SEO and PR initiatives
- Supporting content sharing programs and promoting them to the field
ASSUMPTION: This internship is designed for students or recent graduates interested in communications, journalism, or marketing, seeking to apply their academic knowledge in a practical setting.
📋 Key Responsibilities
✅ Work directly with the Field Marketing Manager to support enhanced content sharing programs for Primerica’s reps and assist with promoting it to the field
✅ Assist with the development and promotional materials for the monthly content social media editorial calendar
✅ Coordinate with the Digital Optimization Marketing Manager to promote the RVP Digital Optimization Program and support quality control of its data in support of SEO efforts
✅ Gain experience in Digital Community Management procedures and best practices and support company responses to Google and app store reviews and inbound communications to social channels
✅ Assist with the ideation, writing, and development of social campaigns and organization/importing of content from user-generated campaigns
✅ Support content planning and facilitation of an amplification strategy
ASSUMPTION: The intern will be expected to work closely with the marketing team, demonstrating strong communication, collaboration, and planning skills, as well as attention to detail.
🎯 Required Qualifications
Education: College student (rising junior or senior) or recent graduate
Experience: Background or interest in communications, journalism, or marketing
Required Skills:
- Proficiency in using Microsoft Word, Microsoft PowerPoint, Microsoft Excel, and MS Outlook
- Strong communication, collaboration, and planning skills
- Experience with Digital Communication and/or Social Media Management tools
- Excellent attention to detail and ability to follow desktop procedures
Preferred Skills:
- Familiarity with SEO and PR initiatives
- Experience with content development and digital community management
ASSUMPTION: While not explicitly stated, having some familiarity with SEO, PR, and digital community management could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Internships at Primerica typically offer hourly wages or stipends. The exact amount is not provided, but industry standards for marketing internships in the Atlanta area range from $15 to $20 per hour.
Benefits:
- Day one health, dental, and vision insurance
- 401(k) Plan with competitive employer match
- Vacation, sick, holiday, and volunteer time off
- Life and disability insurance
- Flexible Spending Account & Health Savings Account
- Professional development
- Tuition reimbursement
- Company-sponsored social and philanthropy events
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in the Atlanta area. Actual compensation may vary based on the candidate's qualifications and the company's discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1977
Company Description:
- Primerica is a leading financial services company in North America, with over 2,000 corporate employees supporting more than 135,000 licensed independent representatives
- The company offers products such as term life insurance, mutual funds, annuities, mortgages, and senior health, as well as entrepreneurial opportunities to build a financial services business
- Primerica is publicly traded on the New York Stock Exchange (NYSE) under the symbol "PRI"
Company Specialties:
- Term Life Insurance
- Investment Services
- Home and Auto Insurance
- Pre-Paid Legal Services
- Identity Theft Protection
Company Website: www.primerica.com
ASSUMPTION: Primerica's focus on serving middle-income families and its entrepreneurial opportunities make it an attractive choice for job seekers interested in financial services and business development.
📊 Role Analysis
Career Level: Entry-Level (Intern)
Reporting Structure: The intern will report directly to the Field Marketing Manager and work closely with the Digital Optimization Marketing Manager and other marketing team members
Work Arrangement: On-site, with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Gain practical experience in marketing strategies and program adoption
- Develop skills in digital communication, social media management, SEO, and PR
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: This internship offers valuable experience and the opportunity to grow within the company, potentially leading to full-time employment.
🌍 Location & Work Environment
Office Type: Corporate headquarters with an on-site work environment
Office Location(s): 1 Primerica Parkway, Duluth, Georgia 30099-0001, US
Geographic Context:
- Duluth, Georgia, is located in the Atlanta metropolitan area
- The office is easily accessible by major highways and offers ample parking
- The area offers a mix of urban and suburban living, with various amenities and attractions nearby
Work Schedule: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility
ASSUMPTION: The work environment at Primerica's headquarters is professional and collaborative, with opportunities for growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and onboarding
Key Assessment Areas:
- Communication skills and ability to work effectively with the marketing team
- Understanding of marketing principles and digital communication tools
- Attention to detail and ability to follow desktop procedures
- Cultural fit and alignment with Primerica's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Demonstrate your understanding of marketing principles and digital communication tools in your application materials
- Showcase your ability to work effectively in a team and collaborate with others
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Marketing Intern, Digital Marketing, Social Media, SEO, PR, Communications, Collaboration, Planning, Attention to Detail
ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- SEO tools (e.g., Google Analytics, SEMrush, Moz)
- PR and content creation tools (e.g., Cision, Muck Rack, CoSchedule)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates applying for this internship.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Family
- Growth
- Service
- Success
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Primerica's core values, particularly integrity and service?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a growth mindset and a willingness to adapt to change?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Primerica's values and work style will be more likely to succeed in this internship.
⚠️ Potential Challenges
- Balancing internship responsibilities with academic coursework
- Adapting to a corporate work environment and learning new tools and processes
- Managing expectations and prioritizing tasks in a fast-paced marketing team
- Potential language barriers or cultural differences in a diverse work environment
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This internship focuses on digital marketing and social media management, unlike some other marketing internships that may focus more on traditional marketing or event planning
- Primerica's focus on serving middle-income families sets it apart from other financial services companies that may cater to a broader or more affluent client base
- This internship offers the opportunity to work in a corporate headquarters, providing a different experience from internships based in regional offices or branch locations
ASSUMPTION: Candidates should consider the unique aspects of this internship and how it aligns with their career goals and interests when comparing it to other roles.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new financial product
- Conducting market research and analyzing data to inform marketing strategies
- Assisting with the planning and execution of a company-wide event or conference
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship in the first 30, 60, and 90 days?
- How does this internship fit into the overall marketing strategy for Primerica?
- What opportunities are there for professional development and growth within the company?
- How does the marketing team collaborate and communicate with other departments within Primerica?
- What is the typical career path for someone in this role, and what are the opportunities for advancement?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship
- Prepare for your interview by researching Primerica's company culture and values, as well as the specific responsibilities and qualifications required for this role
- Follow up with the hiring manager after your interview to express your interest in the position and ask any remaining questions
- If selected for the position, complete the onboarding process, including a background check, and be prepared to start your internship as soon as possible
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
