📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Bosch Group
🔹 Location: Jakarta Selatan, Indonesia
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing social media content and interactions to build brand awareness
- Supporting SEO and SEM efforts to improve online visibility and drive traffic
- Conducting e-commerce research and analyzing customer data to identify growth opportunities
ASSUMPTION: This role is ideal for students pursuing a degree in Marketing, Business, or a related field who are looking to gain practical experience in digital marketing.
📋 Key Responsibilities
✅ Create, schedule, and publish engaging content across various social media platforms
✅ Monitor and respond to social media interactions, engaging with followers and building a community
✅ Track social media performance metrics and suggest improvements for greater audience engagement
✅ Assist with social media campaigns and promotions to boost brand awareness and drive traffic to our website
✅ Assist in optimizing website content, blog posts, and product pages for better organic search visibility
✅ Conduct keyword research to identify opportunities for content optimization and increased search rankings
✅ Monitor website performance using SEO tools and provide regular reporting on SEO metrics
✅ Support the management of paid search campaigns to drive traffic and conversions
✅ Help create and optimize ad copy, keywords, and targeting strategies for SEM campaigns
✅ Monitor campaign performance, track results, and provide insights for improvements
✅ Help manage budgets and bids for SEM campaigns to optimize ROI
✅ Conduct research on industry trends, consumer behavior, and competitor analysis
✅ Help analyze customer data and e-commerce metrics to identify opportunities for growth
ASSUMPTION: This role requires a proactive attitude, strong communication skills, and the ability to manage multiple tasks in a fast-paced environment.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, Communications, or a related field
Experience: None specified (entry-level position)
Required Skills:
- Strong interest in digital marketing
- Familiarity with social media platforms (Facebook and LinkedIn)
- Practical understanding of SEO principles and practices
- Familiarity with Google Ads and paid search campaigns
- Strong written and verbal communication skills
- Analytical mindset with the ability to use data to drive decisions
- Attention to detail and ability to manage multiple tasks in a fast-paced environment
- A proactive attitude and willingness to learn
Preferred Skills:
- Knowledge of website management tools (e.g., FirstSpirit, WordPress, Shopify, etc.)
ASSUMPTION: While knowledge of website management tools is preferred, it is not a strict requirement for this internship.
💰 Compensation & Benefits
Salary Range: As this is an unpaid internship, there is no salary range provided. However, interns will gain valuable work experience and have the opportunity to apply their skills in a professional setting.
Benefits:
- Full-time and hybrid work arrangement paid internship for 6 months (July-December)
- Open for COLLEGE STUDENTS ONLY
- HR Contact Person: Ineta Patricia
Working Hours: Full-time (40 hours per week)
ASSUMPTION: While this is an unpaid internship, the experience gained and the opportunity to work with a leading global company like Bosch Group can be invaluable for a student's career development.
📌 Applicant Insights
🔍 Company Context
Industry: Bosch Group is a leading global supplier of technology and services. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology.
Company Size: With over 400,000 associates worldwide, Bosch Group is a large corporation that offers a diverse range of opportunities for employees.
Founded: Bosch Group was founded in 1886 by Robert Bosch in Stuttgart, Germany.
Company Description:
- Bosch Group is a global technology company that provides innovative solutions for connected life, sustainable mobility, and industrial applications.
- The company offers a wide range of products and services, including automotive technology, industrial technology, consumer goods, and energy and building technology.
- Bosch Group is committed to sustainability and social responsibility, aiming to create a better future through technology.
Company Specialties:
- Automotive technology (e.g., powertrain systems, chassis systems, and driver assistance systems)
- Industrial technology (e.g., drive and control technology, packaging technology, and factory automation)
- Consumer goods (e.g., power tools, household appliances, and thermotechnology)
- Energy and building technology (e.g., heating, ventilation, and air conditioning systems, and security systems)
Company Website: bosch.com
ASSUMPTION: Bosch Group's diverse range of products and services offers interns the opportunity to gain experience in various fields and contribute to innovative solutions that improve the quality of life worldwide.
📊 Role Analysis
Career Level: This is an entry-level internship position, ideal for students seeking to gain practical experience in digital marketing.
Reporting Structure: The intern will report directly to the Digital Marketing Manager.
Work Arrangement: This is a hybrid position, with a combination of on-site and remote work.
Growth Opportunities:
- Gain practical experience in digital marketing and social media management
- Learn about SEO and SEM strategies and best practices
- Develop analytical skills and data-driven decision-making abilities
- Build professional connections and expand your network within the industry
ASSUMPTION: While this is an internship position, there may be opportunities for full-time employment upon completion of the internship, depending on the intern's performance and the company's needs.
🌍 Location & Work Environment
Office Type: The intern will work in a hybrid environment, with a combination of on-site and remote work.
Office Location(s): Cibis Park, Building #202, Jl. Raya Cilandak KKO, RT.13/RW.5, Cilandak Timur, Pasar Minggu, Jakarta Selatan, Indonesia
Geographic Context:
- Jakarta Selatan is the southern part of Jakarta, the capital city of Indonesia, and is known for its modern infrastructure and upscale neighborhoods.
- The office is located in the Cilandak area, which is a bustling commercial district with easy access to public transportation and amenities.
- The office is close to several shopping centers, restaurants, and entertainment options, providing a convenient work environment for interns.
Work Schedule: The intern will work full-time (40 hours per week) in a hybrid arrangement, with a combination of on-site and remote work.
ASSUMPTION: The hybrid work arrangement offers interns the flexibility to balance their work and personal lives while gaining valuable experience in a professional setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager to discuss the role and answer any questions
- Background check and reference verification for selected candidates
Key Assessment Areas:
- Communication skills and ability to work in a team
- Problem-solving skills and analytical mindset
- Cultural fit and alignment with company values
- Enthusiasm for learning and willingness to take on new challenges
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship
- Showcase your passion for digital marketing and social media management
- Demonstrate your understanding of SEO and SEM principles and provide examples of your work, if applicable
- Follow up with the hiring manager after the interview to express your interest in the position
ATS Keywords: Digital Marketing, Social Media Management, SEO, SEM, E-commerce Research, Content Creation, Data Analysis, Communication, Attention to Detail, Proactive Attitude, Digital Marketing Intern
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and highlight their skills and experiences in digital marketing to increase their chances of being selected for an interview.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- SEO tools (e.g., Google Search Console, SEMrush, or Ahrefs)
- SEM platforms (e.g., Google Ads or Facebook Ads Manager)
- E-commerce platforms (e.g., Shopify, WooCommerce, or Magento)
- Data analysis tools (e.g., Google Analytics or Tableau)
ASSUMPTION: Familiarity with these tools is not required, as the intern will receive training and support to develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Bosch Group encourages creativity and continuous learning to drive progress and improvement
- Performance: The company values high-quality work and strives for excellence in all its operations
- Responsibility: Bosch Group is committed to sustainability and social responsibility, aiming to create a better future through technology
Work Style:
- Collaborative: The company fosters a team-oriented work environment that encourages open communication and cooperation
- Adaptable: Bosch Group values employees who are flexible and able to adapt to change in a dynamic work environment
- Results-driven: The company focuses on achieving tangible outcomes and delivering value to its customers and stakeholders
Self-Assessment Questions:
- Do you have a strong interest in digital marketing and social media management?
- Are you comfortable working in a team and collaborating with others to achieve common goals?
- Do you have a proactive attitude and a willingness to learn and take on new challenges?
ASSUMPTION: Applicants who share Bosch Group's values and work style are more likely to succeed in this internship and contribute to the company's success.
⚠️ Potential Challenges
- The internship may require working on weekends or evenings to support social media campaigns and events
- The role may involve managing multiple tasks and projects simultaneously, requiring strong organizational skills and time management
- The intern may need to adapt to a fast-paced work environment and be able to handle pressure and tight deadlines
- The intern may need to work with diverse teams and stakeholders, requiring strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, and a proactive attitude, as well as the support and guidance provided by the company.
📈 Similar Roles Comparison
- Compared to other digital marketing internships, this role offers a unique opportunity to gain experience in a global technology company with a diverse range of products and services
- Industry-specific context: The digital marketing landscape is constantly evolving, and this internship offers the chance to stay up-to-date with the latest trends and best practices in the field
- Career path comparison: This internship can serve as a stepping stone to a full-time position in digital marketing or a related field, depending on the intern's performance and the company's needs
ASSUMPTION: While this internship offers unique opportunities, it is essential to consider the company's culture and work environment to ensure a good fit for the applicant's personal and professional goals.
📝 Sample Projects
- Develop and execute a social media campaign to promote a new product launch
- Conduct keyword research and optimize website content for improved organic search visibility
- Analyze customer data and e-commerce metrics to identify opportunities for growth and improved customer engagement
ASSUMPTION: These sample projects are intended to give applicants an idea of the types of tasks they may be responsible for during their internship. The actual projects may vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's overall digital marketing strategy?
- What opportunities are there for professional development and growth during this internship?
- How does the company support work-life balance for its employees?
- What are the next steps for applicants who are selected for the internship?
ASSUMPTION: Asking these questions demonstrates the applicant's interest in the role and commitment to making a positive impact on the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this internship
- Prepare examples of your work in digital marketing, if applicable
- Follow up with the hiring manager after the interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
