📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Hillenbrand
🔹 Location: Batavia, OH
🔹 Job Type: Full-Time (Intern)
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gaining hands-on experience in digital marketing strategies and tactics within the manufacturing industry
- Assisting in the development and execution of digital marketing campaigns across various channels
- Supporting the creation of engaging content for blogs, social media posts, newsletters, and other marketing materials
- Conducting market research to identify trends, customer preferences, and competitive analysis
ASSUMPTION: This internship is designed for students currently pursuing a degree in Marketing, Communications, Business, or a related field, who are eager to learn and contribute to marketing initiatives in the manufacturing industry.
📋 Key Responsibilities
✅ Assist in the development and execution of digital marketing campaigns across various channels, including social media, email, and the company website
✅ Support the creation of engaging content for blogs, social media posts, newsletters, and other marketing materials
✅ Conduct market research to identify trends, customer preferences, and competitive analysis
✅ Help manage and optimize social media accounts, including content scheduling, engagement, and analytics tracking
✅ Assist in the development and implementation of SEO strategies to improve website visibility and traffic
✅ Monitor and report on the performance of digital marketing campaigns using analytics tools (e.g., Google Analytics, social media insights)
✅ Collaborate with cross-functional teams to support product launches and promotional activities
✅ Participate in brainstorming sessions and contribute creative ideas for marketing initiatives
ASSUMPTION: The responsibilities listed above are subject to change based on business needs and the intern's skillset and interests.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Communications, Business, or a related field
Experience: None specified (entry-level position)
Required Skills:
- Strong interest in digital marketing and a desire to learn about the manufacturing industry
- Familiarity with social media platforms (LinkedIn, Facebook, Twitter, Instagram) and digital marketing tools
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus
Preferred Skills:
- Basic knowledge of SEO principles
- Experience with analytics tools (e.g., Google Analytics)
- Strong communication and collaboration skills
ASSUMPTION: While not explicitly stated, it is assumed that the ideal candidate will have strong analytical, creative, and problem-solving skills, as well as the ability to work effectively in a team environment.
💰 Compensation & Benefits
Salary Range: $15-$18 per hour (based on industry standards for marketing internships in the United States)
Benefits:
- Gain valuable work experience in the manufacturing industry
- Opportunity to work with a global leader in the plastic technology and processing industry
- Potential for full-time employment after graduation
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in the United States. Actual compensation may vary based on factors such as the intern's skillset, experience, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Automation Machinery Manufacturing
Company Size: 5,001-10,000 employees
Founded: Hillenbrand was founded in 1949 and has since grown into a global leader in the manufacture, distribution, and service of highly engineered and customized systems within the $27 billion plastic technology and processing industry.
Company Description:
- Hillenbrand is a global leader in the manufacture, distribution, and service of highly engineered and customized systems within the $27 billion plastic technology and processing industry.
- The company offers a full-line product portfolio that includes hot runner systems, injection molding, extrusion equipment, process control systems, mold bases and components, maintenance, repair, and operating (“MRO”) supplies for plastic processing equipment.
- Hillenbrand maintains strong market positions across these products and leading positions in process control systems, mold bases and components, maintenance, repair, and operating (“MRO”) supplies for plastic processing equipment.
Company Specialties:
- Lean Business
- Talent Development
- Strategy Management
- Engineering
Company Website: http://www.hillenbrand.com
ASSUMPTION: Hillenbrand is committed to being an Equal Employment Opportunity (EEO) Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please email recruitingaccommodations@milacron.com.
📊 Role Analysis
Career Level: Entry-Level (Intern)
Reporting Structure: This role will report directly to the Marketing Manager or a designated supervisor within the Marketing department.
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential for full-time employment after graduation
- Opportunity to gain hands-on experience in digital marketing strategies and tactics within the manufacturing industry
- Chance to work with a global leader in the plastic technology and processing industry
ASSUMPTION: This internship is designed to provide students with valuable work experience and the opportunity to grow both personally and professionally. The specific growth opportunities may vary based on the intern's performance, the company's needs, and the industry's trends.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 4165 Half Acre Rd, Batavia, OH 45103, USA
Geographic Context:
- Batavia, OH is located in Clermont County, approximately 25 miles southeast of Cincinnati, OH.
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation, cultural attractions, and entertainment options.
- The cost of living in Batavia is relatively low compared to other major metropolitan areas in the United States.
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with a one-hour lunch break)
ASSUMPTION: The work environment at Hillenbrand's Batavia office is professional and collaborative, with a strong emphasis on teamwork and innovation. The company encourages employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Phone or video screen with the hiring manager or HR representative
- In-person or virtual interview with the Marketing Manager or a designated supervisor within the Marketing department
- Background check and offer extension
Key Assessment Areas:
- Digital marketing knowledge and skills
- Communication and collaboration abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Include specific examples of your work, such as social media campaigns, blog posts, or other marketing materials you've created
- Demonstrate your enthusiasm for the manufacturing industry and your eagerness to learn and contribute to Hillenbrand's marketing initiatives
ATS Keywords: Digital Marketing, Content Creation, Market Research, Social Media Management, SEO, Analytics, Collaboration, Creative Thinking
ASSUMPTION: The application process for this internship may vary based on the company's needs and the number of applicants. It is essential to stay up-to-date with the latest information provided by Hillenbrand and to follow the application instructions carefully.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Basic graphic design tools (e.g., Canva, Adobe Creative Suite)
- Social media platforms (LinkedIn, Facebook, Twitter, Instagram)
- Analytics tools (e.g., Google Analytics)
ASSUMPTION: The specific tools and technologies required for this internship may vary based on the company's needs and the intern's assigned projects. Hillenbrand may provide training and resources to help the intern develop the necessary skills to succeed in the role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Innovation
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you align with Hillenbrand's core values, particularly integrity, respect, and excellence?
- Are you comfortable working in a collaborative and team-oriented environment?
- Do you have a growth mindset and a willingness to learn and adapt in a dynamic and innovative work environment?
ASSUMPTION: Hillenbrand values diversity and inclusion and is committed to creating an environment where all employees feel valued, respected, and empowered to succeed. The company encourages applicants from all backgrounds to apply for this internship opportunity.
⚠️ Potential Challenges
- The manufacturing industry may be new to you, and there may be a learning curve as you familiarize yourself with the company's products, services, and target audience
- This internship may require you to work on multiple projects simultaneously, which can be challenging but also an excellent opportunity to develop your multitasking and time management skills
- The work environment may be fast-paced and demanding, requiring you to adapt quickly and prioritize your tasks effectively
- You may be required to work on weekends or evenings to support specific marketing campaigns or events
ASSUMPTION: These potential challenges are not exhaustive, and the specific challenges you may face will depend on your assigned projects, the company's needs, and the industry's trends. It is essential to approach this internship with a positive attitude, a willingness to learn, and a commitment to overcoming any obstacles that may arise.
📈 Similar Roles Comparison
- This internship is unique in that it offers the opportunity to gain hands-on experience in digital marketing strategies and tactics within the manufacturing industry
- Compared to other marketing internships, this role may provide more exposure to cross-functional teams and the opportunity to support product launches and promotional activities
- Career paths for marketing professionals in the manufacturing industry may include roles such as Marketing Coordinator, Marketing Manager, or Product Marketing Manager
ASSUMPTION: This comparison is not exhaustive, and the specific similarities and differences between this internship and other marketing roles will depend on the company's needs, the industry's trends, and the intern's assigned projects.
📝 Sample Projects
- Develop and execute a social media campaign to promote a new product launch, including creating engaging content, scheduling posts, and analyzing campaign performance
- Conduct market research to identify trends, customer preferences, and competitive analysis, and present your findings to the Marketing team
- Assist in the creation of a blog post or article highlighting the benefits of Hillenbrand's products or services for a specific target audience
ASSUMPTION: These sample projects are not exhaustive, and the specific projects you may work on will depend on the company's needs, the industry's trends, and your assigned responsibilities. Hillenbrand may provide training and resources to help you develop the necessary skills to succeed in these projects.
❓ Key Questions to Ask During Interview
- What are the primary goals and objectives for this internship?
- How will my performance be evaluated, and what metrics will be used to assess my success?
- What opportunities are there for professional development and growth during this internship?
- How does this internship fit into the company's overall marketing strategy, and what role will I play in supporting these initiatives?
- What is the company culture like, and how does the Marketing department collaborate with other departments within Hillenbrand?
ASSUMPTION: These key questions are not exhaustive, and the specific questions you may ask during the interview will depend on your interests, the company's needs, and the industry's trends. It is essential to approach the interview with a thoughtful and inquisitive mindset, demonstrating your enthusiasm for the role and your eagerness to contribute to Hillenbrand's marketing initiatives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing
- Prepare examples of your work, such as social media campaigns, blog posts, or other marketing materials you've created
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
