📌 Core Information
🔹 Job Title: Digital Marketing Intern
🔹 Company: Focus Global
🔹 Location: Manila, Philippines
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working closely with business and marketing teams to brainstorm, execute, and evaluate digital marketing campaigns
- Gaining hands-on experience in various digital marketing channels, tools, and trends
- Supporting business queries and maintaining analytics reports for ROI, cost, and performance
- Collaborating with a team and working independently to achieve goals
ASSUMPTION: This role is ideal for students pursuing a degree in Digital Marketing or a related field who are eager to gain practical experience in the industry.
📋 Key Responsibilities
✅ Learn the ins and outs of digital marketing channels, tools, and trends
✅ Assist in implementing digital marketing campaigns on different platforms - Meta (Facebook, Instagram), Google, TikTok, etc.
✅ Support in addressing business queries and achieving goals
✅ Help in maintaining and analyzing analytics reports for ROI, cost, and performance
ASSUMPTION: The role may involve some late hours or weekend work, especially during campaign execution and evaluation phases.
🎯 Required Qualifications
Education: Currently enrolled in a degree program related to Digital Marketing or a similar field.
Required Skills:
- Basic understanding of digital marketing concepts, channels, and trends
- Familiarity with productivity tools such as Google Suite (Docs, Sheets, Slides, etc.)
- Strong willingness to learn and adapt to new technologies and platforms
- Ability to work independently and as part of a team
Preferred Skills:
- Prior experience or coursework in digital marketing
ASSUMPTION: While prior experience is not required, candidates with some digital marketing background may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: As this is an internship, compensation is typically in the form of academic credit or a small stipend. The exact amount may vary depending on the institution's policies and the candidate's academic level.
Benefits:
- Gain practical experience in a dynamic and growing industry
- Work alongside experienced marketing professionals
- Potential for career growth within the company
Working Hours: Full-time (40 hours per week), Monday to Friday, with the possibility of flexible hours or remote work depending on the institution's policies.
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the Philippines. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Focus Global is a lifestyle retail company that specializes in reimagining the retail experience by seamlessly blending online and in-store shopping through its omnichannel strategy. They represent the world’s most trusted home products across the Philippines, Singapore, and Malaysia.
Company Size: Focus Global has 201-500 employees, providing an environment where interns can gain exposure to various aspects of the business.
Founded: In 1991, Focus Global started with just one brand and 20 employees in the Philippines.
Company Description:
- Focus Global manages 30 global brands, representing the world’s most trusted home products
- The company champions a growth philosophy of “focus, fail, and feedback forward”
- They create unique and meaningful spaces to collaborate, grow, and #FindYourFocus
Company Specialties:
- World Class Marketing and Distribution
Company Website: http://www.focusglobalinc.com/
ASSUMPTION: As an intern, you will have the opportunity to work with a diverse team and gain exposure to various aspects of the business, contributing to your overall learning experience.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students seeking practical experience in digital marketing.
Reporting Structure: The Digital Marketing Intern will report directly to the Marketing Manager or a designated supervisor.
Work Arrangement: This is an on-site role, with the possibility of flexible hours or remote work depending on the institution's policies.
Growth Opportunities:
- Potential for career growth within the company after completing the internship
- Opportunity to work on various digital marketing campaigns and gain hands-on experience
- Possibility of receiving academic credit or a small stipend, depending on the institution's policies
ASSUMPTION: The internship duration may vary depending on the institution's requirements and the company's availability.
🌍 Location & Work Environment
Office Type: Focus Global's headquarters is located in Bonifacio Global City, Taguig, Metro Manila, Philippines.
Office Location(s): 24th Street Corner 7th Avenue, at McKinley Parkway, Bonifacio Global City, Taguig, Metro Manila 1634, PH
Geographic Context:
- The office is situated in the heart of Bonifacio Global City, a bustling business and lifestyle district
- The area offers numerous dining, shopping, and entertainment options
- The office is easily accessible via public transportation and has ample parking space
Work Schedule: Full-time (40 hours per week), Monday to Friday, with the possibility of flexible hours or remote work depending on the institution's policies.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager or a panel
- Background check and offer
Key Assessment Areas:
- Digital marketing knowledge and enthusiasm
- Problem-solving skills and adaptability
- Teamwork and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant coursework, projects, or previous internships in your resume
- Tailor your cover letter to demonstrate your understanding of digital marketing and your enthusiasm for the role
- Prepare examples of your work or projects that showcase your skills and creativity
ATS Keywords: Digital Marketing, Campaign Execution, Analytics, Team Collaboration, Adaptability, Productivity Tools
ASSUMPTION: The application process may take up to 2-4 weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Google Suite (Docs, Sheets, Slides, etc.)
- Social media platforms (Meta, TikTok, etc.)
- Analytics tools (Google Analytics, Facebook Insights, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the digital marketing campaigns and projects assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Focus, fail, and feedback forward
- Create unique and meaningful spaces to collaborate, grow, and #FindYourFocus
- Touch 100 million homes as #OneFocus
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on collaboration and innovation
- Opportunities for growth and learning
Self-Assessment Questions:
- Do you have a strong willingness to learn and adapt to new technologies and platforms?
- Are you comfortable working independently and as part of a team?
- Do you align with the company's values and work style?
ASSUMPTION: As an intern, you will be expected to contribute to the team's goals while also learning and growing in your role.
⚠️ Potential Challenges
- The role may involve some late hours or weekend work, especially during campaign execution and evaluation phases
- As an intern, you may be required to perform administrative tasks in addition to your digital marketing responsibilities
- The work environment can be fast-paced and demanding, requiring strong time management and organizational skills
- The company's success depends on its ability to adapt to changing market trends and consumer behaviors, which can present unique challenges
ASSUMPTION: By being proactive, adaptable, and open to learning, you can overcome these challenges and make the most of your internship experience.
📈 Similar Roles Comparison
- Unlike other digital marketing roles, this internship offers the opportunity to gain hands-on experience in various digital marketing channels and tools
- As an intern, you will have the chance to work closely with experienced marketing professionals and learn from their expertise
- This role is ideal for students seeking practical experience in digital marketing, as it offers a unique opportunity to apply classroom knowledge to real-world scenarios
ASSUMPTION: While this role is an internship, it offers valuable experience and the potential for career growth within the company.
📝 Sample Projects
- Assisting in the planning and execution of a social media marketing campaign for a new product launch
- Analyzing and reporting on the performance of digital marketing campaigns using analytics tools
- Researching and presenting on emerging digital marketing trends and technologies
ASSUMPTION: The specific projects assigned to the intern may vary depending on the company's current campaigns and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the company's overall digital marketing strategy?
- What opportunities are there for growth and learning within the company?
- How does the company support work-life balance for its employees?
- What are the next steps in the interview process, and what can I expect in the coming weeks?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing skills, coursework, and any relevant experience
- Write a compelling cover letter that demonstrates your enthusiasm for the role and your understanding of digital marketing
- Prepare examples of your work or projects that showcase your skills and creativity
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
