Digital Marketing Intern - EMEA

📌 Core Information

🔹 Job Title: Digital Marketing Intern - EMEA

🔹 Company: TOMS

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (2 days on-site in Amsterdam)

🚀 Job Overview

Key aspects of this role include:

• Supporting email marketing and paid media teams in daily operations and campaign execution
• Assisting in creating engaging content and copywriting for email marketing communications
• Monitoring and analyzing campaign performance to provide data-driven insights
• Collaborating with team members on various projects and tasks
• Staying updated with the latest trends and best practices in digital marketing

ASSUMPTION: This internship is designed to provide practical experience in digital marketing, with a focus on email marketing and paid media. It is ideal for students pursuing a Marketing or Business-related degree who are eager to apply their skills in a real-world setting.

📋 Key Responsibilities

✅ Assist in the creation and execution of newsletter campaigns

✅ Assist in creating engaging content and copywriting for email marketing communications

✅ Monitor and report on email campaign performance, providing insights and recommendations for improvement

✅ Help create compelling ad copy and visuals to attract and engage target audiences

✅ Track and analyze the performance of paid media campaigns, offering data-driven insights for Google Ads

✅ Assist with day-to-day functions to ensure smooth operation of the email marketing and SEA team

✅ Coordinate and collaborate with team members on various projects and tasks

✅ Stay updated with the latest trends and best practices in digital marketing

ASSUMPTION: While this role involves a wide range of responsibilities, the intern will have the opportunity to learn and grow within the digital marketing field, gaining valuable experience in email marketing, paid media, and data analysis.

🎯 Required Qualifications

Education: Currently enrolled in a Marketing or Business-related study at an accredited college or university

Experience: No prior professional experience required

Required Skills:

• Strong Microsoft Office skills
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Ability to work both independently and collaboratively
• Excellent written and spoken English skills – French, German, Dutch considered a plus

Preferred Skills:

• Familiarity with Google Analytics and Listrak
• Basic knowledge of Google Ads

ASSUMPTION: As this is an internship, the primary requirement is a strong academic background in Marketing or Business, along with a willingness to learn and adapt in a fast-paced environment.

💰 Compensation & Benefits

Salary Range: €1,000 - €1,500 per month (based on industry standards for internships in the Netherlands)

Benefits:

• 5- or 6-month internship (32 to 40 hours per week)
• Start September 2025
• 2 vacation days per month based on 40 hours
• 2 free pairs of TOMS shoes
• Hybrid working, 2 days at the EMEA office, after initial onboarding
• Internship allowance (confirm market conditions)
• Ambitious and international working environment at our EMEA office in Amsterdam

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the Netherlands. The actual salary may vary depending on factors such as the intern's academic background, skills, and the duration of the internship.

📌 Applicant Insights

🔍 Company Context

Industry: TOMS operates in the retail apparel and fashion industry, with a focus on social responsibility and giving back to communities.

Company Size: TOMS has 201-500 employees globally, with a presence in multiple countries, including the Netherlands.

Founded: TOMS was founded in 2006 and has since grown into a global lifestyle brand, known for its comfortable and stylish shoes, as well as its commitment to social impact.

Company Description:

• TOMS is a Certified B Corp™, dedicated to improving lives through its business practices and products.
• The company offers a wide range of styles for men, women, and children, with a focus on effortless style and endless comfort.
• TOMS' One for One® giving model ensures that for every pair of shoes purchased, a new pair is given to a child in need.

Company Specialties:

• Social responsibility and social entrepreneurship
• Retail and wholesale distribution
• Giving and impact initiatives

Company Website: https://www.toms.com/

ASSUMPTION: TOMS' commitment to social impact and giving back sets it apart in the retail apparel and fashion industry. Applicants should be prepared to align with the company's mission and values.

📊 Role Analysis

Career Level: This internship is an entry-level position, ideal for students seeking practical experience in digital marketing.

Reporting Structure: The intern will report directly to the email marketing and paid media teams, working closely with team members on various projects and tasks.

Work Arrangement: This role is a hybrid position, with the intern working 2 days on-site at the EMEA office in Amsterdam and remotely for the remainder of the week.

Growth Opportunities:

• Gain practical experience in digital marketing, with a focus on email marketing and paid media
• Develop skills in data analysis and interpretation
• Build professional connections within the industry
• Potential for full-time employment upon completion of the internship, depending on performance and company needs

ASSUMPTION: While this internship is designed to provide practical experience, the intern should be proactive in seeking opportunities for growth and development within the role.

🌍 Location & Work Environment

Office Type: TOMS' EMEA office in Amsterdam is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Amsterdam, Noord-Holland, Netherlands

Geographic Context:

• Amsterdam is the capital and most populous city in the Netherlands, known for its vibrant culture, historic architecture, and bustling nightlife.
• The city is home to a diverse and international community, with a strong focus on sustainability and social responsibility.
• Amsterdam is well-connected by public transportation, making it easy for interns to commute to the office from various parts of the city.

Work Schedule: The intern will work 40 hours per week, with flexible scheduling to accommodate their academic commitments. The internship is available starting September 2025.

ASSUMPTION: Applicants should be prepared to commute to the TOMS EMEA office in Amsterdam for 2 days per week, with the remainder of the workweek being remote.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the email marketing and paid media teams
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Academic background and relevant coursework
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with TOMS' mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant academic coursework and skills
• Demonstrate your enthusiasm for digital marketing and TOMS' mission
• Prepare questions to ask the interview panel about the role, the team, and the company

ATS Keywords: Email Marketing, Paid Media, Google Ads, Data Analysis, Microsoft Office, Team Collaboration, Digital Marketing, Trend Awareness

ASSUMPTION: Applicants should be prepared to discuss their relevant academic coursework and how it has prepared them for this internship. They should also be able to articulate their enthusiasm for digital marketing and TOMS' mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Listrak (email marketing platform)
• Google Ads

ASSUMPTION: Familiarity with these tools is not required, as the intern will receive training and support during the onboarding process.

👔 Cultural Fit Considerations

Company Values:

• One for One®: For every pair of shoes purchased, a new pair is given to a child in need
• Inspire: Encourage and empower others to create a better tomorrow
• Give: Contribute time, talent, and resources to make a positive impact

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Passionate about TOMS' mission and values

Self-Assessment Questions:

• How do you embody TOMS' One for One® philosophy in your daily life?
• Describe a time when you had to adapt to a new situation or tool. How did you approach this challenge?
• How do you balance your personal values with the demands of a professional role?

ASSUMPTION: Applicants should be prepared to discuss their alignment with TOMS' values and how they embody these principles in their personal and professional lives.

⚠️ Potential Challenges

• Balancing academic commitments with the demands of a full-time internship
• Adapting to a new work environment and team dynamics
• Managing multiple projects and tasks simultaneously
• Working remotely for part of the week, requiring strong self-motivation and time management skills

ASSUMPTION: Applicants should be prepared to discuss how they plan to overcome these challenges and maintain a healthy work-life balance throughout the internship.

📈 Similar Roles Comparison

• Unlike traditional marketing internships, this role offers a unique focus on email marketing and paid media, providing a well-rounded experience in digital marketing
• TOMS' commitment to social impact and giving back sets it apart from other retail apparel and fashion companies
• This internship offers the opportunity to work in a global company with a strong presence in the Netherlands, providing valuable international experience

ASSUMPTION: Applicants should research other digital marketing internships and compare the responsibilities, benefits, and company culture to make an informed decision about their application.

📝 Sample Projects

• Assisting in the creation and execution of a quarterly email marketing campaign, including copywriting, design, and segmentation
• Analyzing the performance of a paid media campaign and providing data-driven insights to optimize future campaigns
• Collaborating with the email marketing team to develop and implement A/B tests to improve email open rates and click-through rates

ASSUMPTION: Applicants should be prepared to discuss their relevant academic projects and how they have prepared them for these sample projects.

❓ Key Questions to Ask During Interview

• How does this internship fit into the overall digital marketing strategy for TOMS in the EMEA region?
• What opportunities are there for professional development and growth within this role?
• How does TOMS support work-life balance for its interns?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• How does TOMS foster a culture of inclusion and diversity in the workplace?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their commitment to personal and professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the TOMS careers page
• Tailor your resume and cover letter to highlight your relevant academic coursework and skills
• Prepare for your interview by researching TOMS' mission, values, and digital marketing strategies
• Follow up with the hiring manager within one week of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.