Digital Marketing Intern - global market & CRM 全球數位行銷實習生 (6-month internship, can start in July)

📌 Core Information

🔹 Job Title: Digital Marketing Intern - Global Market & CRM

🔹 Company: Tomofun | Furbo Pet Camera

🔹 Location: Taipei, Taiwan

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (On-site 3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Lifecycle Marketing team in implementing communication strategies
• Executing campaigns on Braze and driving customer engagement and retention
• Analyzing campaign performance and customer feedback to optimize strategies
• Collaborating with cross-functional teams to understand user needs and preferences
• Working in a fast-paced, collaborative environment with a passion for pets

ASSUMPTION: This role requires a strong understanding of digital marketing principles and a data-driven mindset to succeed.

📋 Key Responsibilities

✅ Collaborate with the Lifecycle Marketing team to understand communication plans and campaign objectives

✅ Implement and execute campaigns on Braze

✅ Work closely with cross-functional teams to drive engagement and retention of existing users

✅ Analyze customer surveys and focus groups to understand the effectiveness of existing initiatives and identify new opportunities for growth

✅ Monitor the performance of communication campaigns, analyzing key metrics to provide insights and recommendations for optimization

✅ Develop an understanding of what the Furbo community needs, accounting for differences in region, language, and segment

ASSUMPTION: This role requires strong organizational skills to manage multiple projects effectively and a keen eye for detail to ensure campaign success.

🎯 Required Qualifications

Education: Currently pursuing or recently graduated with a degree in marketing, business, or a related field

Experience: None specified, but a strong interest in digital marketing and customer lifecycle marketing is required

Required Skills:

• Proficient in English with strong written and verbal communication skills
• Proficient in Excel, with the ability to create complex spreadsheets, utilize formulas, and generate data analyses
• Data-driven individual with an analytical mindset, comfortable working with data and drawing actionable insights
• Detail-oriented with strong organizational skills to manage multiple projects effectively
• Enthusiastic about contributing to a fast-paced and collaborative work environment
• Passionate about pets

Preferred Skills:

• Experience with Braze or similar marketing automation platforms
• Familiarity with customer lifecycle marketing principles

ASSUMPTION: While not explicitly stated, a strong understanding of digital marketing principles and a passion for pets are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing internships in Taiwan is NT$30,000 - NT$40,000 per month. This role is expected to fall within this range.

Benefits:

• On-site work environment with pet-friendly policies
• Opportunity to work with a global team and gain international marketing experience
• Potential for full-time employment after the internship

Working Hours: Full-time (40 hours/week), with a flexible schedule allowing for remote work two days a week

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Taiwan. Actual compensation may vary based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Tomofun operates in the global pet technology industry, focusing on AIoT (Artificial Intelligence of Things) products and services. The pet tech market is expected to reach $20 billion by 2025, with a CAGR of 14.8% from 2020 to 2025.

Company Size: Tomofun has 51-200 employees, making it a mid-sized company. This size allows for a more intimate work environment with ample opportunities for growth and impact.

Founded: Tomofun was founded in 2015, with its headquarters in Taipei, Taiwan. The company has since expanded to include offices in Tokyo, Seattle, Munich, and Manila.

Company Description:

• Tomofun is a global AIoT pet tech company with a mission to bring joy and innovation to every pet lover in the world
• The company is known for its debut product, Furbo - the world's first AIoT treat-tossing dog camera, which is the #1 bestseller on Amazon in 15 countries
• Tomofun fosters a fun and collaborative work environment where employees are encouraged to bring their pets to work

Company Specialties:

• Pet Technology
• AI and User-Centric Design
• Global Marketing and CRM

Company Website: furbo.com

ASSUMPTION: Tomofun's focus on pet technology and global marketing provides a unique opportunity for interns to gain experience in a growing and innovative industry.

📊 Role Analysis

Career Level: This role is an entry-level internship, providing an excellent starting point for a career in digital marketing or customer lifecycle marketing.

Reporting Structure: The intern will report directly to the Lifecycle Marketing team and collaborate with cross-functional teams, including Data and Growth Product Management.

Work Arrangement: This role is a hybrid position, requiring on-site work three days a week and remote work two days a week.

Growth Opportunities:

• Potential for full-time employment after the internship
• Exposure to global marketing campaigns and cross-functional teams
• Opportunity to work with cutting-edge technology and data-driven strategies

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in a dynamic and innovative industry.

🌍 Location & Work Environment

Office Type: Tomofun's Taipei office is a pet-friendly, collaborative workspace that encourages creativity and innovation.

Office Location(s): No. 178, Section 3, Minquan E Rd, Songshan District, Taipei City, 105, Taipei City, Taiwan 105

Geographic Context:

• Taipei is the capital and largest city of Taiwan, with a population of over 2.7 million people
• The city is known for its vibrant night markets, historic sites, and modern architecture
• Taipei has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time (40 hours/week), with a flexible schedule allowing for remote work two days a week

ASSUMPTION: Taipei's vibrant culture and subtropical climate provide an enjoyable work environment for both local and international employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the Lifecycle Marketing team
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to work effectively with cross-functional teams
• Analytical skills and data-driven mindset
• Passion for pets and digital marketing
• Cultural fit and alignment with Tomofun's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and customer lifecycle marketing
• Demonstrate your passion for pets and understanding of the Furbo brand
• Showcase your ability to work effectively in a collaborative, fast-paced environment

ATS Keywords: Digital Marketing, CRM, Customer Lifecycle, Braze, Marketing Automation, Pet Technology, AIoT, Data Analysis, Excel, Communication, Collaboration, Pet-Friendly Work Environment

ASSUMPTION: Tomofun's interview process is designed to assess the candidate's skills, cultural fit, and passion for the role and the company's mission.

🛠️ Tools & Technologies

• Braze (for marketing automation and campaign execution)
• Excel (for data analysis and reporting)
• Google Workspace (for collaboration and communication)

ASSUMPTION: Familiarity with Braze and Excel is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Passion for pets and innovation
• Collaboration and teamwork
• Data-driven decision making
• Adaptability and quick learning

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Pet-friendly and fun work environment

Self-Assessment Questions:

• Do you have a genuine passion for pets and a strong desire to work in the pet technology industry?
• Are you comfortable working in a fast-paced, collaborative environment with a data-driven mindset?
• Do you thrive in a pet-friendly work environment and enjoy bringing your pet to work?

ASSUMPTION: Tomofun values candidates who are passionate about pets, data-driven, and able to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Working with global teams and navigating time zone differences
• Adapting to a pet-friendly work environment and managing pet-related distractions
• Balancing on-site and remote work responsibilities

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on global CRM and marketing communication for a pet technology company
• Compared to traditional marketing roles, this position places a stronger emphasis on data analysis and customer lifecycle marketing
• Career progression in this role could lead to full-time employment and opportunities in global marketing or customer lifecycle management

ASSUMPTION: This role offers a unique opportunity to gain experience in a growing and innovative industry, with potential for long-term career growth.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase user engagement in a specific region
• Analyzing customer survey data to identify trends and opportunities for improvement in customer retention strategies
• Collaborating with the Growth Product Management team to optimize the user onboarding experience

ASSUMPTION: These sample projects are designed to provide interns with a well-rounded understanding of the role and its responsibilities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the overall success of the Lifecycle Marketing team and the company?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for its employees?
• What is the company's approach to pet-friendly policies and accommodations?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, impact, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and customer lifecycle marketing
• Prepare for the interview by researching Tomofun's products, mission, and values
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.