Digital Marketing Intern – Havana Club (M/F/X)

📌 Core Information

🔹 Job Title: Digital Marketing Intern – Havana Club (M/F/X)

🔹 Company: Pernod Ricard

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Brand Manager in managing social media accounts and influencer projects
• Assisting in maintaining the digital platforms for Havana Club
• Content creation, community management, and digital asset development
• Working in a creative and fast-paced environment
• Gaining experience in the digital marketing field

ASSUMPTION: This internship will provide a well-rounded introduction to digital marketing, focusing on social media management, content creation, and digital platform maintenance.

📋 Key Responsibilities

✅ Social Media & Influencer Management: Follow-up and monitor international social media accounts, create editorial calendars, produce influence projects, coordinate with teams and partners, and monitor results.

✅ Digital Ecosystem Management: Support the Digital Ecosystem Manager in maintaining digital platforms, manage website development and maintenance, create digital assets, and participate in data base management and e-commerce initiatives.

✅ Creative Input & Networking: Contribute creative ideas, maintain a network of brand friends and family, and conduct monthly benchmarks on competition and digital innovation.

ASSUMPTION: The intern will be given responsibilities and projects that align with the Brand Manager's and Digital Ecosystem Manager's priorities, allowing them to gain hands-on experience in digital marketing.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, or a related field.

Experience: No professional experience required, but relevant coursework or projects are a plus.

Required Skills:

• Interest in digital marketing (social media, website management, CRM)
• Good project management skills & autonomy
• Fluency in English (written & oral), Spanish & French are a plus
• Interest in international rap & trap scenes, as well as the streetwear environment
• Open, rigorous, and able to keep a network alive
• Creative mind and not afraid to share ideas

Preferred Skills:

• Previous experience in social media management or digital marketing
• Familiarity with WordPress and CRM tools
• Knowledge of SEO best practices

ASSUMPTION: The ideal candidate will have a strong interest in digital marketing and be eager to learn and contribute to the team's goals.

💰 Compensation & Benefits

Salary Range: Gross salary from 1410€ to 1550€ per month, depending on education level and experience. This is an industry-standard range for entry-level marketing interns in Paris.

Benefits:

• Company restaurant
• Unlimited access to the Coursera training platform
• Employee events (Masterclasses, conferences, etc.)

Working Hours: Full-time (40 hours/week), with flexible hours and remote work possibilities discussed with the manager.

ASSUMPTION: The salary range is based on industry standards for entry-level marketing interns in Paris, with additional benefits to enhance the intern's experience.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, specifically focusing on premium spirits and wines.

Company Size: Pernod Ricard is a large corporation with over 10,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: Pernod Ricard was founded in 1975 through the merger of Pernod and Ricard, two French spirits companies with rich histories dating back to the 19th century.

Company Description:

• Pernod Ricard is a global leader in the wine and spirits industry, with a portfolio of over 240 premium brands available in more than 160 countries.
• The company is committed to creating ‘convivialité’ – genuine, friendly, and responsible social experiences through its products.
• Pernod Ricard strives to be sustainable and responsible in its operations, from grain to glass.

Company Specialties:

• Absolut
• Chivas
• Brancott Estate
• Campo Viejo
• Graffigna
• Jacob's Creek
• Martell
• Mumm
• Perrier-Jouët
• Royal Salute
• The Glenlivet
• Ballantine's
• Beefeater
• Havana Club
• Jameson
• Kahlúa
• Malibu
• and Ricard

Company Website: http://www.pernod-ricard.com

ASSUMPTION: Pernod Ricard's large size and global presence offer interns the opportunity to work on international projects and gain exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Senior Brand Manager Digital and collaborate with the Digital Ecosystem Manager.

Work Arrangement: This is an on-site internship with flexible hours and the possibility of remote work discussed with the manager.

Growth Opportunities:

• Gaining practical experience in digital marketing
• Developing a professional network within the industry
• Potential full-time employment after the internship, depending on performance and business needs

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in the digital marketing field, with the potential for long-term career advancement within the company.

🌍 Location & Work Environment

Office Type: Pernod Ricard's headquarters in Paris is a modern, collaborative workspace with a convivial atmosphere.

Office Location(s): 5 cours Paul Ricard, Paris, Île-de-France 75008, FR

Geographic Context:

• Paris is a vibrant, multicultural city with a thriving arts, culture, and nightlife scene, providing ample opportunities for networking and inspiration.
• The Île-de-France region offers a high quality of life, with access to excellent education, healthcare, and recreational facilities.
• France is a global leader in the wine and spirits industry, making it an ideal location for a digital marketing internship focused on premium brands.

Work Schedule: The internship will last for 6 months, from September 2025 to February 2026, with a target hire date of September 1, 2025, and a target end date of February 27, 2026.

ASSUMPTION: The internship's duration and work schedule provide a structured learning experience that allows the intern to fully immerse themselves in the role and make a meaningful contribution to the team's goals.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Background check and reference verification

Key Assessment Areas:

• Digital marketing skills and knowledge
• Creativity and innovation
• Project management skills and autonomy
• Language skills (English, Spanish, and French)
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work in digital marketing or related fields
• Research Pernod Ricard and the Havana Club brand to demonstrate your enthusiasm and understanding of the company

ATS Keywords: Digital Marketing, Social Media Management, Content Creation, Project Management, SEO, CRM, E-commerce, Data Management, Creativity, Networking, Benchmarking, Digital Innovation, Team Collaboration, Autonomy

ASSUMPTION: The application process will be competitive, and candidates should tailor their materials and prepare thoroughly to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, YouTube)
• WordPress (for website management)
• CRM tools (for data management)
• SEO tools (for search engine optimization)
• Project management tools (for task organization and collaboration)

ASSUMPTION: The intern will be expected to learn and utilize various digital marketing tools and platforms to effectively perform their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Convivialité (genuine, friendly, and responsible social experiences)
• Responsibility (acting responsibly in all aspects of the business)
• Respect (valuing diversity and fostering an inclusive work environment)
• Performance (striving for excellence and continuous improvement)

Work Style:

• Collaborative and team-oriented
• Creative and innovative
• Results-driven and accountable
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you share Pernod Ricard's commitment to creating convivial social experiences through its products?
• Are you comfortable working in a dynamic, fast-paced environment with a diverse team?
• Do you possess strong project management skills and the ability to work autonomously?
• Are you passionate about digital marketing and eager to learn and contribute to the team's goals?

ASSUMPTION: Candidates who align with Pernod Ricard's values and work style will be more likely to succeed in the internship and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple social media accounts and influencer projects simultaneously
• Balancing creative input with practical tasks and responsibilities
• Adapting to a large corporate environment with a diverse team
• Working in a fast-paced and sometimes demanding work environment

ASSUMPTION: The internship may present challenges, but these can be overcome with strong project management skills, adaptability, and a commitment to learning and growth.

📈 Similar Roles Comparison

• This internship focuses on digital marketing for a specific brand (Havana Club), whereas similar roles may involve broader marketing responsibilities or work with multiple brands.
• Pernod Ricard's large size and global presence offer interns the opportunity to work on international projects and gain exposure to diverse markets and cultures.
• This internship is an entry-level position, with potential for growth and career advancement within the company.

ASSUMPTION: This internship offers unique opportunities and challenges compared to similar roles, with the potential for significant personal and professional growth.

📝 Sample Projects

• Creating and implementing a social media campaign for an international event or festival
• Developing a content strategy for a new product launch or brand refresh
• Conducting a comprehensive audit of the Havana Club website and proposing improvements to enhance user experience and SEO

ASSUMPTION: The intern will have the opportunity to work on a variety of projects that showcase their skills and contribute to the team's goals.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the broader marketing strategy for Havana Club?
• What opportunities are there for professional development and growth within the company?
• How does Pernod Ricard support work-life balance for its employees?
• What is the team structure and dynamic for the marketing team at Havana Club?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and commitment to their professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your previous work in digital marketing or related fields
• Research Pernod Ricard and the Havana Club brand to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring manager two weeks after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.